2. “The Power to Standout
from the Competition”
• Founded in 2002 by Joseph A. Vicari
• Strong Value Chain of Specialists
• Support Team Experienced Professional
Affiliates
• Clients from the local to the Nat'l level
3. Joe Vicari
• School of Visual Arts NYC
• Madison Avenue
• Corporate Environments
• Account History
– The Money Store
– Wells Fargo
– Chase Finance
– Alliance Bank
– Kremer Laser Eye Centers
– Lourdes Health Systems
4. Agency Working Philosophy
Vicari Group operates under the mindset of
doing whatever it takes to get the job done
right. We are an agency that values the Client
/ Agency Relationship. We are fiscally
responsible, abide by our estimates and are
accountable for the work done.
5. Full Service Agency
• Strategic Planning
• Creative Development
• Interactive
• Media Planning and Buying
• Public Relations
6. Strategic Planning
• Key to Vicari Group Marketing
• Analyze entire business model
• Develop a definable direction to market
the business
• Product & Business Branding
• In-depth Competitive Analysis
7. Marketing Discovery Workshops
• Why & Brand Review to determine the best
direction for moving forward.
• Why & Brand Insights Discovery to develop a
concise brand platform.
• What & Brand Structure to identify areas of
improvement to maximize effectiveness.
• How & Brand Response to improve target
efficiencies.
8. Creative Development
• Concise strategic brand, and set of key
messages
• Online
• Broadcast
• Direct Response
• Magazine
• Newspaper
• Non-traditional
9. Creative Expertise
• Expertise in developing special promotions.
• Depth of talent in creating effective
electronic response campaigns.
• Full service art department.
• Expertise in all graphics applications.
• Own & operate post production studio from
print TV, Radio & Online
11. Excellence in Media
• Accountability and Expenditure
– Visibility & Cost Efficient
• Research Driven
– Pre- During - Post
• Experience
– Any and All
• New York City Based Agency
12. Public Relations Partners
• News Releases
• Strong Media Relations
• Publicity/Events
• Sponsorships & Promotions
• Media Training
• Crisis Management
13. Areas of Expertise
• Healthcare
• Non-Profit
• Retail
• Financial
• Cosmetic
• Direct Response
15. • Catholic Health East
– Lourdes Health System
• Devereux Foundation
• Kremer Eye Centers
• KLM Ophthalmology
• Fairless Hills Dental Center
• Advanced Dental Care
• Lumen Laser Centers
Healthcare Experience
16. • Jewelry
• Home Improvement
• Cosmetic Dentistry
• Elective Surgery
Retail
19. • Strategic – Clear, concise, strategic planning to develop the most
recognized brands in their industries.
• Measurable - Developing marketing programs ensuring accountability
& cost effectiveness
• Active – Over 30 years of combined strategic planning and media
experience so your focused more on active marketing, not passive.
• Responsive – Specializing in Signature Marketing Programs that
address marketing challenges and get results
• Tactical - The marketing prowess to develop a plan of action designed
to build awareness, change consumer behavior and get results
S.M.A.R.T. Move
20. So?: What Does It Mean 2 U?
• Results driven Signature Solutions that help
businesses STANDOUT from the competition
• Strong Strategic Planning
• Strategic Vision, Execution & Definable
• Creative That Incites Consumers To Action
• Unparalleled Media Experience
• Direct Response Expertise
21. Vicari Group
Intangibles
• Marketing Resource
– Idea Generation
• Retail Mentality
– I’m Fluid
• Relationships
– Strong Market Reputation
• Value Partner
– I Go the Extra Mile!
