1. East Lansing Marriott's Digital Marketing Plan By Jordan Stephenson

2. Company Background • Part of the Marriott Brand • Located in downtown East Lansing • 1 block from MSU Campus • Great amenities for business professionals. • Event meeting space, airport shuttle, etc.

3. Objectives 1. To increase the East Lansing Marriott's meeting/conference rooms sales by 15% 2. To become the leader in the Greater Lansing for conference and meeting rooms sales

4. Target Audiences Main: MSU and it's populations, Side: Politicians and their groups

5. Competition Main Competitors: MSU Union, Kellogg Center, Radisson in Lansing

6. Media Vehicles 1. Facebook 2. Instagram 3. Google AdWords

7. Vehicle Use • Instagram - Posting pictures of rooms & events • Facebook - Posting pictures of rooms &events • Facebook - Promoting Instagram page • Google AdWords - Promoting conference/meetings room on web page

8. Google AdWord Searches • "hotel in lansing mi" • "east lansing hotels" • "east lansing hotels near msu" • "lansing hotels" • "hotels in lansing"

9. Campaign Flight Time • Spring Semester 2015 • Start - January • End - May

10. Campaign Price • Google AdWords - Up to $66 per day • Facebook - $5-$25 per day • Total - Up to $91 per day • Up to 13,600 clicks & 85 likes per day