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DigitalTravelMAIN10

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DigitalTravelMAIN10

  1. 1. From the organizers of eTail Your Conference Destination Featured Speakers Include: April 27-29, 2015 Green Valley Ranch, Resort & Spa • Las Vegas Sponsors: Jim Abramson Vice President, Mobile/Digital Technology Marriott International Martin MacDonald Head of SEO Orbitz Jonathan Isernhagen Director, Analytics & Insights Wyndham Hotel Group Steven Toy Senior Vice President & General Manager Fareportal Media Group REGISTER NOW! WEB: www.DigitalTravelSummit.com • Phone: 1.888.482.6012 or 1.646.200.7530 • EMAIL: digitaltravel@wbresearch.com For e-Commerce, Social, Mobile and Digital Travel Leaders in the Travel Industry
  2. 2. Steven C. Toy, SVP/GM Fareportal Media Group Jeff Ulrich Senior Manager Mobile, United Airlines Michael Weiss Director, Online Retail, Global Operations Marriott International The first year of the Digital Travel Summit was a rousing success. The speakers were incredibly informative and I feel I received honest, relevant and actionable ideas that I could begin utilizing immediately. In addition the sponsors were incredibly relevant and I found myself in an extended conversation with each and every one, with discussions continuing after the show was over. This sort of in-depth discussion with both companies and individuals isn’t possible at most travel shows. It was fantastic to attend an event specifically targeting Digital Travel. From apps to mobile websites to messaging, it was great to see what direction everyone is heading and to learn from some of the best in the industry. “The show was an intimate setting with meaningful discussions, leading edge solutions and thought leaders in the travel industry- a refreshing change from the mega show concept.”
  3. 3. Discounts Available! Visit DigitalTravelSummit.com for details! Attend The Digital Travel Summit So That You Can: Learn from and network with our industry leaders: From the organizers of eTail Craft a strategy that blends earned, owned, curated and sponsored content Create a consistently excellent customer experience across multiple channels Confront the challenges of attribution modeling in a multi-device environment Succeed in a new SEO environment Manage your reputation in an era where consumer choices are increasingly driven by online review sites Understand the evolution of OTAs and metasearch and the cost structures associated with both Leverage big data analytics to enhance personalization and drive higher conversion rates Enhance your efforts around mobile apps/mobile web Make your marketing smarter by leveraging location and local context variables PLUS! New this year Attend the Digital Travel Summit and be a part of the first annual on-site benchmarking report. Results will be shared on the final conference day. If you’re head of digital marketing at your organization be sure to inquire about the Executive Boardroom on April 28. Boardroom seating is limited so be sure to reserve your spot. For questions regarding the Executive Boardroom contact jeff.meredith@wbresearch.com Gustaf Burman Chief Technology Officer Morgans Hotel Group James Poole Vice President, International and Marketing Strategy Avis Budget Group Mark Molinari Corporate Vice President of Revenue Optimization, Marketing Performance & Strategic Initiatives Las Vegas Sands Corp. Martin MacDonald Head of SEO Orbitz Bryan Lip Senior Director, Partnerships & Global Head of Search Expedia Anais Margitay Director, Digital Marketing Club Med Eoin Furlong Senior Director, Revenue Management, Analysis & Support Hilton Worldwide Devin Sung Vice President, Digital Personalization Marriott International Chris Amenechi Vice President, Revenue Management Porter Airlines Jim Abramson Vice President, Mobile/Digital Technology Marriott International Hans Horn Director of Mobile & Emerging Channels Choice Hotels International Jonathan Isernhagen Director, Analytics & Insights Wyndham Hotel Group Julie Hoffmann Executive Director, Digital and Consumer Experience MGM Resorts International Claudia Infante Director, Revenue and Distribution Strategy Hard Rock International Your Conference Destination April 27-29, 2015 Green Valley Ranch, Resort & Spa • Las Vegas Travel brands need to replicate the successful strategies of online retailers. This program has been crafted to accomplish just that! REGISTER NOW! WEB: www.DigitalTravelSummit.com • Phone: 1.888.482.6012 or 1.646.200.7530 • EMAIL: digitaltravel@wbresearch.com
  4. 4. Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 4 Place yourself in the shoes of your customer and take a journey through six stages: dreaming, research & planning, booking, preparation, experience (on property/at airport/destination) and loyalty. Think differently about both digital marketing and how your organization should be aligned. We’re Taking You On A Journey… Dreaming Research & PlanningLoyalty BookingExperience Preparation
  5. 5. Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 5 Digital Travel Summit Speakers Include: Bryan Lip Senior Director, Partnerships & Global Head of Search Expedia Martin MacDonald Head of SEO Orbitz Mark Molinari Corporate Vice President of Revenue Optimization, Marketing Performance & Strategic Initiatives Las Vegas Sands Corp. Steven Toy Senior Vice President & General Manager Fareportal Media Group Jim Abramson Vice President, Mobile/Digital Technology Marriott International Devin Sung Vice President, Digital Personalization Marriott International Gustaf Burman CTO Morgans Hotel Group Kristine Potter Vice President, Marketing & E-Commerce Apple Vacations Matt Laessig Vice President & GM BedandBreakfast.com Roger Ritchie Vice President of Marketing Fox Rent-A-Car Chris Amenechi Vice President, Revenue Management Porter Airlines Alan Josephs Vice President, Hotel Distribution Travelzoo Jason Antony Assistant Vice President, Digital Engagement Viceroy Hotel Group Julie Hoffmann Executive Director, Digital and Consumer Experience MGM Resorts International Richard Horowitz Corporate Director of Digital Marketing & eCommerce Las Vegas Sands Corp. Eoin Furlong Senior Director, Revenue Management, Analysis & Support Hilton Worldwide Amy Labroo Senior Director of eCommerce, Online Marketing Wyndham Vacation Rentals Pritesh Gandhi Director, Digital Platforms Air Canada Hans Horn Director of Mobile & Emerging Channels Choice Hotels International Jonathan Isernhagen Director, Analytics & Insights Wyndham Hotel Group Jonathan Stephen Head of Digital Commerce & Airline Innovation, Marketing Silver Airways Michael Weiss Director, Online Retail, Global Operations Marriott International Richard Mastriani Director, SEO Wyndham Hotel Group Jeff Ulrich Senior Manager, Emerging Technology United Airlines Edward Perry Senior Director, Performance and Revenue Optimization World Hotels Claudia Infante Director, Revenue and Distribution Strategy Hard Rock International Mark Deyer Director, Digital Performance Choice Hotels International David Campbell Director of Marketing AllTheRooms.com Jeremie Catez Director of Revenue and E-Commerce, Novotel New York Times Square Accor Brooke Brooks Lead Information Architect Southwest Airlines Andrew Wilson Senior Vice President & General Manager, Atlanta.net Atlanta Convention & Visitors Bureau Lynn Bruni Vice President, Marketing Communications San Francisco Travel Debra B. Smith Vice President, Digital Marketing & Visitor Services Nashville Convention & Visitors Corporation David Atkins Vice President, Digital Marketing VisitPittsburgh Michael Bennett Managing Director, Marketing & Strategy KSL Resorts Debbie Johnsen Director, Interactive Marketing The Leading Hotels of the World Leanna Carlson Corporate Director of Electronic Marketing Capella Hotel Group Emma Jagunich Customer Experience Operations Manager Airbnb Keau Katsunuma Customer Experience Manager Airbnb Jeremy Althof Manager, Direct Marketing Hawaiian Airlines Chelsie McLaughlin Manager, Reputation Management Choice Hotels Junvi Ola Chief Content Creator Hospitality Content Studio Rich Tucker Social Media Manager Travel Leaders Leisure Group Jenna Steggles Marketing Communications Manager Virgin Atlantic Airways Nikhil Gupta Director of Hotels & Car Hire Skyscanner Anais Margitay Director, Digital Marketing ClubMed Lillibeth C. Bishop Senior Director, Marketing & Public Relations – North America Air China Kathy Dragon Executive Director, Whole Journeys A Whole Foods Market Company James Zito Executive Vice President & Chief Revenue Officer Chelsea Hotels James Poole Vice President, International and Marketing Strategy Avis Budget Group Francisco Trejo Senior Director, eCommerce Hilton Worldwide
  6. 6. Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 6 VPs/Directors/Managers of: ·· Digital Marketing ·· Digital Strategy ·· Online Marketing ·· Brand Marketing ·· Search Marketing ·· Customer Experience Who Should Attend the Digital Travel Summit? The Digital Travel Summit would like to thank its Advisory Board for their time and efforts in shaping the content and functional networking for this year’s program: Steven Toy Senior Vice President & General Manager Fareportal Media Group Kristine Potter Vice President, Marketing & E-Commerce Apple Vacations Jim Abramson Vice President, Mobile/Digital Technology Marriott International Devin Sung Vice President, Digital Personalization Marriott International Eoin Furlong Senior Director, Revenue Management, Analysis & Support Hilton Worldwide Edward Perry Senior Director, Performance and Revenue Optimization World Hotels Pritesh Gandhi, Director, Digital Platforms Air Canada Hans Horn Director of Mobile & Emerging Channels Choice Hotels International Jonathan Isernhagen Director, Analytics & Insights Wyndham Hotel Group Jonathan Stephen Head of Digital Commerce & Airline Innovation Marketing, Silver Airways Michael Weiss Director, Online Retail, Global Operations Marriott International Steven Quach Director, Online Marketing Hotels.com Jeff Ulrich Senior Manager, eCommerce Digital Innovation United Airlines ·· E-Commerce ·· Emerging Technology ·· Distribution ·· Revenue Management ·· Social Media ·· Mobile
  7. 7. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 7 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Agenda At A Glance Monday, April 27 The Customer Journey - Dreaming, Planning & Booking 7:30 Continental Breakfast/ Registration In The Solutions Zone 8:00 Welcome Jeff Meredith, Event Director, Digital Travel Summit 8:05 Chairperson’s Opening Address DREAMING (STAGE ONE) 8:15 Keynote: Ideas And Inspiration For Today’s Digital Traveler Martin MacDonald, Head of SEO, Orbitz Worldwide Platform 8:45 Interactive Polling 8:55 The Next Chapter In Digital Advertising: Performance Is Everything Daniele Becari, Head of Travel, Criteo 12:00 Luncheon For All Attendees 1:00 Best Practices Around Website Redesign Brooke Brooks, Lead Information Architect, Southwest Airlines 9:20 Panel Session: How Do You Craft A Strategy That Blends Earned, Owned, Curated And Sponsored Content? Leanna Carlson, Corporate Director of Electronic Marketing, Capella Hotel Group Debra B. Smith, Vice President, Digital Marketing & Visitor Services, Nashville Convention & Visitors Corporation Matt Laessig, Vice President & GM, BedandBreakfast.com 10:00 Digital Travel Summit Benchmarking Survey 10:10 Morning Refreshment Break In the Solutions Zone Concurrent Tracks Begin Track A: Personalization Track B: Mobile & Social 10:55 Chairperson’s Opening Remarks Chairperson’s Opening Remarks 11:00 Personalization To Drive Greater Brand Loyalty And Revenue Michael Bennett, Managing Director, Marketing & Strategy, KSL Resorts Exploiting Mobile For Inspiration Jonathan Stephen, Head of Digital Commerce & Airline Innovation, Marketing, Silver Airways 11:20 Delivering Website Personalization Executive presentation by Qubit Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 11:40 Tracking To Predict Tastes And Spending Habits: Predictive Analytics & Tailored Offerings Jonathan Isernhagen, Director, Analytics & Insights, Wyndham Hotel Group Social For Aspiration: Enhancing Social Networking’s Role In Destination Selection Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines 1:20 The Evolution Of Organic Search And What It Means For The Travel Industry: How Do You Succeed In A New SEO Environment? Richard Mastriani, Director, SEO, Wyndham Hotel Group
  8. 8. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 8 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com 1:40 Interactive Roundtables (Choose Two – One Hour In Duration) 1 Building Powerful Visuals And Tapping Travelers’ Photos & Videos To Promote Your Brand – Facilitated by Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines 2 Taking Your Booking Engine To The Next Level – Facilitated by Richard Horowitz, Corporate Director of Digital Marketing & eCommerce, Las Vegas Sands Corp. 3 Attracting China’s Huge Base Of Leisure Travelers – Facilitated by Lillibeth C. Bishop, Senior Director Marketing & Public Relations – North America, Air China 4 Measuring The Success Of Your Local SEO Campaign & Adapting To The New World Of Pigeon – Facilitated by Amy Labroo, Senior Director of eCommerce, Online Marketing, Wyndham Vacation Rentals 5 Mobile Campaign Measurement - Facilitated by Michael Weiss, Director, Online Retail, Global Operations, Marriott 6 Building Successful Multichannel Campaigns – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International 7 Cross-Platform Integration: How Can You Optimize The Customer Experience Across All Screens? – Facilitated by Anais Margitay, Director, Digital Marketing, Club Med 8 Meeting Business Goals Through Social Advertising – Facilitated by David Atkins, Vice President, Digital Marketing, VisitPittsburgh Rich Tucker, Social Media Manager, Travel Leaders Leisure Group 9 Social Listening: Monitoring The Conversations Around Your Brand Products – Facilitated by Roger Ritchie, Vice President of Marketing, Fox Rent-A-Car 10 Testing And Tracking To Improve Conversion Rates – Facilitated by Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group 11 The Maturation Of Meta-Search And What It Means For Your Business – Facilitated by David Campbell, Director of Marketing, AllTheRooms.com 12 Increasing Conversion Driving Revenue Through Predictive Marketing - Facilitated by Ultan O’Brien, Vice President, Sales, Boxever 13 The Next Chapter In Digital Advertising: Performance Is Everything - Facilitated by Daniele Becari, Head of Travel, Criteo 14 Delivering Website Personalization - Facilitated by Qubit 15 Understanding User POV To Launch Great Mobile Apps - Facilitated by John Montgomery, Senior Vice President of Project Delivery, Applause 2:40 Afternoon Refreshment Break In Solutions Zone Research Planning (Stage Two) 3:20 Panel Session: Decision Verification – The Role Of Friends Family And Review Sites During The Planning Process Mark Deyer, Director, Digital Performance, Choice Hotels International Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World Edward Perry, Senior Director, Performance and Revenue Optimization, World Hotels Kathy Dragon, Executive Director, Whole Journeys, A Whole Foods Market Company 3:50 Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 4:00 Reputation Management: How To Counter Negative Reviews That Influence Consumer Choices Chelsie McLaughlin, Manager, Reputation Management, Choice Hotels Booking (Stage Three) 4:20 Panel Session: Evaluating Distribution Channels – OTAs, Metasearch And The Drive For Direct Bookings Bryan Lip, Senior Director, Partnerships Global Head of Search, Expedia Mark Molinari, Corporate Vice President of Revenue Optimization, Marketing Performance Strategic Initiatives, Las Vegas Sands Corp Claudia Infante, Director, Revenue and Distribution Strategy, Hard Rock International Alan Josephs, Vice President, Hotel Distribution, Travelzoo 4:50 Panel Session: The Rise Of Mobile Booking Leanna Carlson, Corporate Director of Electronic Marketing, Capella Hotel Group Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World Jonathan Stephen, Head of Digital Commerce Airline Innovation, Marketing, Silver Airways Jeff Ulrich, Senior Manager, Emerging Technology, United Airlines 5:20 End Of Day One/Welcome Reception Day One Continued
  9. 9. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 9 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com 7:30 Continental Breakfast Registration In The Solutions Zone/Advisory Board Meeting 8:00 Welcome Remarks Jeff Meredith, Event Director, Digital Travel Summit 8:05 Chairperson’s Opening Address 8:15 Keynote: Leveraging Big Data Analytics To Enhance Personalization And Drive Higher Conversion Rates Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group 8:45 Interactive Polling 8:55 Capitalizing On Opportunities Around Data Analytics: Building More Valuable Customer Experiences Executive presentation delivered by Merkle Preparation (Stage Four) 9:20 Panel Session: How Can You Deliver The Right Customer Experience Between Booking And Departure? Steven Toy, Senior Vice President General Manager, Fareportal Media Group Jeremie Catez, Director of Revenue and E-Commerce, Novotel New York Times Square, Accor Devin Sung, Vice President, Digital Personalization, Marriott International 10:15 Morning Refreshment Break In the Solutions Zone 9:50 Optimizing Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels Bob DuFour, President, Fusion 10:55 Panel Session: Ancillary Products: Where Do They Fit In The Customer Journey? Pritesh Gandhi, Director, Digital Platforms, Air Canada Jeff Ulrich, Senior Manager, Emerging Technology, United Airlines Steven Toy, Senior Vice President General Manager, Fareportal Media Group James Poole, VP, International and Marketing Strategy, Avis Budget Group Experience (Stage Five) 11:25 Social Media Customer Experience: How To Surprise And Delight Your Community Emma Jagunich, Customer Experience Operations Manager, Airbnb Keau Katsunuma, Customer Experience Manager, Airbnb 11:45 The Future Of Digital Travel Marketing Is Contextual Dave Frankland, Chief Strategy Officer, Strongview 12:10 Using Mobile Technology To Streamline Check-In Hans Horn, Director of Mobile Emerging Channels, Choice Hotels 12:30 Geo-Precise Techniques: Making Your Marketing Smarter By Leveraging Location And Local Context Variables Roger Ritchie, Vice President of Marketing, Fox Rent-A-Car 12:50 Luncheon For All Attendees 1:50 Roundtables (Choose Two – One Hour In Duration) 1 Addressing Customers In The Midst Of Irregular Operations - Facilitated by Jeff Ulrich, Senior Manager, eCommerce Digital Innovation, United Airlines 2 Serving The Silent Traveler – Accommodating The Tech Savvy, Invisible Customer Who Shuns Human Interaction – Facilitated by David Atkins, Vice President, Digital Marketing, VisitPittsburgh 3 Developments In Self-Service – Facilitated by Michael Weiss, Director, Online Retail, Global Operations, Marriott International 4 Delivering For The Millenial-Generation Business Travel: Fast And Free Wi-Fi, Grab And Go Food Other Tailored Offerings – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International 5 Building An Authentic Travel Experience: Immersing Guests In The Culture Of Their Location – Facilitated by Debra B. Smith, Vice President, Digital Marketing Visitor Services, Nashville Convention Visitors Corporation 6 What Does The Future Connected Traveler Look Like? How Will Emerging Technologies Impact Service Delivery? – Facilitated by Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International 7 Balancing In-House Capabilities With Solution Providers – What Are Your Core Competencies? – Facilitated by Steven Toy, Senior Vice President General Manager, Fareportal Media Group Tuesday, April 28 The Customer Journey: Preparation, The Guest Experience Building Customer Loyalty
  10. 10. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 10 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day Two Continued 8 Beacons: Transforming The Travel Experience – Facilitated by Francisco Trejo, Senior Director, eCommerce, Hilton Worldwide 9 Optimizing Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels – Facilitated by Bob DuFour, President, Fusion 10 Capitalizing On Opportunities Around Data Analytics : Building More Valuable Customer Experiences – Facilitated by Facilitated by Merkle 11 The Future of Digital Travel Marketing Is Contextual – Facilitated by Dave Frankland, Chief Strategy Officer, Strongview 12 How To Incorporate Programmatic Into Your Overall Marketing Program - Facilitated by Bill Guild, Vice President of Marketing, ChoiceStream 2:50 Avoiding The Silo Effect: Creating A Consistently Excellent Customer Experience Across Multiple Channels Julie Hoffmann, Executive Director, Digital and Consumer Experience, MGM Resorts International 3:10 Afternoon Refreshment Networking Break In The Solutions Zone Building A Lasting Relationship With The Customer (Stage Six) 3:50 Panel Session: Collecting Sharing Guest Feedback To Drive Bookings Improve Operations Leanna Carlson, Corporate Director of Electronic Marketing, Capella Hotel Group Edward Perry, Senior Director, Performance And Revenue Optimization, World Hotels Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group 4:20 Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 4:30 Increasing The Effectiveness Of Your Loyalty Programs Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International Re-Evaluation: What Can Be Done Differently In The Future? 4:50 Extended Session: Confronting The Challenges Of Attribution Modeling In A Multi-Device Environment Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group 5:20 End Of Day Two/Reception
  11. 11. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 11 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Wednesday, April 29 Disruption Tactics 7:30 Continental Breakfast Registration 8:30 Welcome Remarks Jeff Meredith, Event Director, Digital Travel Summit 8:40 Chairperson’s Opening Address 8:50 Panel Session: The Sharing Economy 9:30 Review Of 2015 Benchmarking Survey Results With The Digital Travel Summit Advisory Board Steven Toy, Senior Vice President General Manager, Fareportal Media Group Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International Devin Sung, Vice President, Digital Personalization, Marriott International 10:00 Case Study: Partnering With IT To Evaluate Vendor Solutions Determine Their Appropriateness For The Enterprise Hans Horn, Director of Mobile Emerging Channels, Choice Hotels 10:20 Morning Refreshment Break 11:00 Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 11:20 Last-Minute Deals On Unused Inventory: Expanding Applications Eoin Furlong, Senior Director, Revenue Management, Analysis Support, Hilton Worldwide 11:40 Why Does It Take So Long For Development To Roll Out New Functionality? Alan Josephs, Vice President, Hotel Distribution, Travelzoo 12:00 Luncheon For All Attendees 1:00 How The Travel Industry Can Win The Hearts And Wallets Of Millennial Travelers Junvi Ola, Chief Content Creator, Hospitality Content Studio 1:30 Millennial Traveler Focus Group 2:10 Panel Session: Boosting Your Digital Marketing Spend: How Can You Lobby Internally For Additional Dollars And Use Partnerships To Expand Your Reach? Lynn Bruni, Vice President, Marketing Communications, San Francisco Travel Kristine Potter, Vice President, Marketing E-Commerce, Apple Vacations Steven Toy, Senior Vice President General Manager, Fareportal Media Group 2:50 Conclusion Of Conference
  12. 12. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 12 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com 7:00 Continental Breakfast/ Registration In The Solutions Zone 8:00 Welcome Jeff Meredith Event Director Digital Travel Summit 8:05 Chairperson’s Opening Address STAGE ONE: DREAMING 8:15 Keynote: Ideas And Inspiration For Today’s Digital Traveler Travel is a life experience that many of us are privileged to enjoy. We are shaped by travel, we are the sum total of our experience and visiting new places and meeting new people is experience distilled. Increasingly organic marketing (SEO and social media) is being won by those that provide excellent narrative, those who are storytellers. Producing content that is “Google Panda compliant” is missing the point. Tweeting, or posting on Facebook for the sake of it is missing the point. The point is inspiring consumers, educating travelers, then assisting them achieve their ambitions. Not selling them discount tickets where your only differentiator is price. Martin MacDonald Head of SEO Orbitz Worldwide Platform 8:45 Interactive Polling The Digital Travel Summit will invite audience members to share their perspective on travel industry, digital marketing e-commerce trends. 8:55 The Next Chapter In Digital Advertising: Performance Is Everything In just a few years, travel marketers have realized the benefits of real-time performance display advertising. In this session, we’ll explain how this powerful technology is also about to revolutionize other key marketing channels like mobile, email and video, and how to prepare to capitalize on these opportunities to drive incremental conversions. Daniele Becari Head of Travel Criteo 9:20 Panel Session: How Do You Craft A Strategy That Blends Earned, Owned, Curated And Sponsored Content? In a brave new world where content is king, you have to develop a strategy that encompasses all the different facets. This panel will share tips on: ·· Getting started: Conducting a content audit, developing a style guide, identifying key consumer interest points to inform content ideation, building an editorial calendar and distribution plan ·· Earned content: Capitalizing on social sharing, blogs about your offerings and aggregator sites ·· Curated content: Utilizing influencer marketing to tell your story ·· Effectively using sponsored content/native advertising ·· Measuring the ROI: Quantifying your content marketing efforts Panelists: Leanna Carlson Corporate Director of Electronic Marketing Capella Hotel Group Debra B. Smith Vice President, Digital Marketing Visitor Services Nashville Convention Visitors Corporation Martin MacDonald Head of SEO Orbitz Worldwide Platform 10:00 Digital Travel Summit Benchmarking Survey From open and click-through rates to churn metrics and insights around the devices that consumers are using, you won’t want to miss this opportunity to compare your digital marketing efforts against your peers. 10:10 Morning Refreshment Break In The Solutions Zone The Customer Journey: Dreaming, Planning Booking Monday, April 27
  13. 13. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 13 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day One Continued Concurrent Tracks Begin Track A: Personalization Track B: Mobile Social 10:55 Chairperson’s Opening Remarks Chairperson’s Opening Remarks 11:00 Personalization To Drive Greater Brand Loyalty And Revenue Travel brands are getting to know their customers better than ever and tailoring their service offerings. Airlines like Delta are outfitting flight crews with smartphones that can deliver instant, customer- specific information, such as seat preferences, drink choices, and mileage balances. Travel brands want to be able to exploit enormous amounts of data so they can better serve customers and in turn, retain and grow their business with them. The best way to do that is not by snooping on them but by encouraging customers to voluntarily share information with them. Loyalty programs are a great way of doing this, as customers are happy to share data to have access to various perks (lounge access, free upgrades, etc.). Travel brands need to create opportunities for customers to share their personal preferences so they can better tailor an experience for them. Learn how leading companies are using personalization to drive greater brand loyalty and revenue. Michael Bennett, Managing Director, Marketing Strategy, KSL Resorts Exploiting Mobile For Inspiration ·· Recognizing that despite the limitation of small screens, travelers are exploring and dreaming via mobile ·· Ensuring you have a mobile optimized site and/or app to capitalize on travelers’ tendency to research their next holiday or business trip on a mobile device Jonathan Stephen, Head of Digital Commerce Airline Innovation, Marketing, Silver Airways 11:20 Delivering Website Personalization Executive presentation by Qubit Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 11:40 Tracking To Predict Tastes And Spending Habits: Predictive Analytics Tailored Offerings Retailers have long delivered different versions of the Web to different people. Prices change, products get swapped out and wording is modified based on who they perceive you to be. In the travel industry, this has also become commonplace; for example, Orbitz has shown costlier travel options to Mac users, who tend to spend more on hotels. How can travel brands make better use of the data available to them to better tailor offerings and optimize pricing? Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group Social For Aspiration: Enhancing Social Networking’s Role In Destination Selection ·· Capitalizing on the one in three US travelers who reference social media as a main source of travel ideas and inspiration ·· Ensuring you are present on those websites that are being used and monitoring your mentions, becoming part of the dialogue Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines 12:00 Luncheon For All Attendees
  14. 14. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 14 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day One Continued 1:00 Best Practices Around Website Redesign What does an engaging travel site look like? Your website is not just a website but a reflection of your brand. An innovative and useful online experience will make your customers adore you, increasing loyalty and leading them to recommend you to others, further growing your business. Based off the presenter’s experiences at Travelocity, Hotels. com and Southwest Airlines, this presentation will share best practices around website redesign, including such considerations as: ·· Responsive design: Offering a smooth experience across all platforms ·· Livening up your site with attractive imagery ·· Capitalizing on user location to offer relevant information and offers ·· Making it social: Enhancing the user experience with social components that drive loyalty and referrals ·· Highlighting partnerships – airline, hotel and attractions all in one place - to offer a more cohesive booking experience Brooke Brooks Lead Information Architect Southwest Airlines 1:20 The Evolution Of Organic Search And What It Means For The Travel Industry: How Do You Succeed In A New SEO Environment? ·· Panda: Valuing editorial content over keyword stuffed content ·· Venice: Local search becomes indispensable ·· Penguin: Valuing high quality links and undermining link farms ·· Hummingbird: The arrival of conversational search Richard Mastriani Director, SEO Wyndham Hotel Group 1:40 Interactive Roundtables (Choose Two – One Hour In Duration) The Digital Travel Summit interactive roundtables will provide you with an opportunity to meet with fellow digital marketers and e-commerce professionals who are facing the same challenges and discuss practical solutions. Attendees can take part in two roundtables during this hour. 1 Building Powerful Visuals And Tapping Travelers’ Photos Videos To Promote Your Brand – Facilitated by Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines 2 Taking Your Booking Engine To The Next Level – Facilitated by Richard Horowitz, Corporate Director of Digital Marketing eCommerce, Las Vegas Sands Corp. 3 Attracting China’s Huge Base Of Leisure Travelers – Facilitated by Lillibeth C. Bishop, Senior Director, Marketing Public Relations, Air China 4 Measuring The Success Of Your Local SEO Campaign Adapting To The New World Of Pigeon – Facilitated by Richard Mastriani, Director, SEO, Wyndham Hotel Group 5 Mobile Campaign Measurement - Facilitated by Michael Weiss, Director, Online Retail Global Operations, Marriott 6 Building Successful Multichannel Campaigns – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International 7 Cross-Platform Integration: How Can You Optimize The Customer Experience Across All Screens? – Facilitated by Anais Margitay, Director, Digital Marketing, Club Med 8 Meeting Business Goals Through Social Advertising – Facilitated by David Atkins, Vice President, Digital Marketing, VisitPittsburgh 9 Social Listening: Monitoring The Conversations Around Your Brand Products – Facilitated by Roger Ritchie, Vice President of Marketing, Fox Rent-A-Car 10 Testing And Tracking To Improve Conversion Rates – Facilitated by Jonathan Isernhagen, Director, Analytics Insights, Wyndham Hotel Group 11 The Maturation Of Meta-Search And What It Means For Your Business – Facilitated by David Campbell, Director of Marketing, AllTheRooms.com 12 Increasing Conversion Driving Revenue Through Predictive Marketing – Facilitated by Ultan O’Brien, Vice President, Sales, Boxever 13 The Next Chapter In Digital Advertising: Performance Is Everything - Facilitated by Daniele Becari, Head of Travel, Criteo 14 Delivering Website Personalization - Facilitated by Qubit 15 Understanding User POV To Launch Great Mobile Apps – Facilitated by John Montgomery, Senior Vice President of Project Delivery, Applause 2:40 Afternoon Refreshment Break In The Solutions Zone
  15. 15. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 15 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day One Continued STAGE TWO: RESEARCH PLANNING 3:20 Panel Session: Decision Verification: The Role Of Friends Family And Review Sites During The Planning Process You’ve been inspired and have decided on a destination. But how do you decide where you’re going to stay? What you’re going to do during the day? What’s the definition of a “can’t miss” activity in your city of choice? Social networks, review sites, photos videos are increasingly influential in determining traveler choices. Learn how you can stay on top of the action. Panelists: Mark Deyer Director, Digital Performance Choice Hotels International Debbie Johnsen Director, Interactive Marketing The Leading Hotels of the World Edward Perry Senior Director, Performance and Revenue Optimization World Hotels Kathy Dragon Executive Director, Whole Journeys A Whole Foods Market Company 3:50 Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 4:00 Reputation Management: How To Counter Negative Reviews That Influence Consumer Choices Whether legitimate or not, negative reviews can be tremendously damaging to your brand and cost you future business. What are some approaches that you can take to both improve your standing in review sites ensure that the voice of the customer is heard reflected in ongoing operations? Is there a constructive way to re-engage with dissatisfied customers and ensure that their complaints do not spread like wildfire? This session will share some effective strategies. Chelsie McLaughlin Manager, Reputation Management Choice Hotels STAGE THREE: BOOKING 4:20 Panel Session: Evaluating Distribution Channels – OTAs, Metasearch And The Drive For Direct Bookings ·· Understanding the evolution of OTAs and metasearch and the cost structures associated with both ·· Establishing cost-of-acquisition thresholds ·· Ensuring that you have the technology in place to effectively plug into distribution channels and share correct rates and inventory Panelists: Bryan Lip Senior Director, Partnerships Global Head of Search Expedia Mark Molinari Corporate Vice President of Revenue Optimization, Marketing Performance Strategic Initiatives Las Vegas Sands Corp Claudia Infante Director, Revenue and Distribution Strategy Hard Rock International Alan Josephs Vice President, Hotel Distribution Travelzoo 4:50 Panel Session: The Rise Of Mobile Booking How are people booking travel after conducting research on a smartphone or tablet? Research suggests that the majority still book via a desktop computer, with mobile web sites, apps and booking by phone all trailing behind. Many consumers are still not willing to make large travel purchases with mobile devices. Will smartphones and tablets eventually become trusted devices for booking? How are travel brands monitoring the behavioral patterns of their customers and preparing for a shift? Panelists: Leanna Carlson Corporate Director of Electronic Marketing Capella Hotel Group Debbie Johnsen Director, Interactive Marketing The Leading Hotels of the World Jonathan Stephen Head of Digital Commerce Airline Innovation, Marketing Silver Airways Jeff Ulrich Senior Manager, Emerging Technology United Airlines 5:20 End Of Day One/Welcome Reception
  16. 16. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 16 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com The Customer Journey: Preparation, The Guest Experience Building Loyalty Tuesday, April 28 7:30 Continental Breakfast/ Registration In The Solutions Zone 8:00 Welcome Jeff Meredith Event Director Digital Travel Summit 8:05 Chairperson’s Opening Address 8:15 Keynote: Leveraging Big Data Analytics To Enhance Personalization And Drive Higher Conversion Rates ·· How big data can be used to understand booking seasonality and characteristics of destinations worldwide ·· Using big data analytics to target consumers in a more personalized way Jonathan Isernhagen Director, Analytics Insights Wyndham Hotel Group 8:45 Interactive Polling The Digital Travel Summit will invite audience members to share their perspective on travel industry, digital marketing e-commerce trends. 8:55 Capitalizing On Opportunities Around Data Analytics: Building More Valuable Customer experiences Executive presentation delivered by Merkle STAGE FOUR: PREPARATION 9:20 PANEL: How Can You Deliver The Right Customer Experience Between Booking And Departure? ·· Remembering that not every touch point has to be transactional: Providing relevant information that builds excitement around a trip Panelists: Steven Toy Senior Vice President General Manager Fareportal Media Group Jeremie Catez Director of Revenue and E-Commerce Novotel New York Times Square Accor Devin Sung Vice President, Digital Personalization Marriott International 9:50 Optimizing Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels In the age of the customer, companies are striving more than ever to increase knowledge of and engagement with their customers to improve both loyalty and revenues. A recent Forrester Consulting study, commissioned by Fusion, found that 77% of companies with digital channels offer ancillary products in addition to their core offerings online in order to try to better meet the needs of their customers and increase the average purchase price. However, not all companies are truly optimizing their ancillary sales to ensure that they are offering the right products to the right people at the right times. In this session you’ll hear the findings from Forrester’s in-depth survey with cross-channel executives responsible for ancillary product sales and important keys to success. Bob DuFour President Fusion 10:55 Panel Session: Ancillary Products: Where Do They Fit In The Customer Journey? ·· Customers are more open to seeing ancillary products earlier in the process, even though many of these purchases are still made on-site (at airport or hotel front desk) ·· Seizing the opportunity to increase ancillary sales during booking ·· Effectively executing upsells and cross-sells Panelists: Pritesh Gandhi Director, Digital Platforms Air Canada Chris Amenechi Vice President, Revenue Management Porter Airlines Jeremie Catez Director of Revenue and E-Commerce, Novotel New York Times Square Accor Jeff Ulrich Senior Manager, eCommerce Digital Innovation United Airlines
  17. 17. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 17 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day Two Continued 10:15 Morning Refreshment Break In The Solutions Zone STAGE FIVE: EXPERIENCE 11:25 Social Media Customer Experience: How To Surprise And Delight Your Community Emma Jagunich Customer Experience Operations Manager Airbnb Keau Katsunuma Customer Experience Manager Airbnb 12:10 The Future Of Digital Travel Marketing Is Contextual Constantly connected consumers are not just researching and booking travel in new and non- linear ways, they are also leaving a trail of valuable data in their wake. The highly successful and standout travel companies in the years ahead will be those brands that learn how to capture that data and understand each customer’s context in real-time. Companies that switch from a traditional broadcast approach to continuous contextual messaging based on real-time data will not only engender more brand loyalty - they’ll also get customers to book more travel. Dave Frankland Chief Strategy Officer Strongview 12:30 Geo-Precise Techniques: Making Your Marketing Smarter By Leveraging Location And Local Context Variables The share of national brand campaigns using geo-precise techniques – such as geo-fencing, the use of GPS capable phones to attract guests and passersby to deals/promotions/information, or targeting based on location-specific consumer behaviors – is rapidly growing. Brands such as Best Western have already experienced success with geofencing, targeting potential customers at airports and others who are in close proximity to their locations. In the meantime, campaigns relying on geotargeting – zip codes, cities and DMAs – are diminishing. BIA/Kelsey projects that over the next four years a large percentage of marketing budgets will emphasize location, with location targeted mobile ads making up nearly 55% of total mobile ad spending by 2017. Learn how travel brands are: ·· Utilizing geo-precise targeting, including geo- fencing and geo-behavioral targeting ·· Leveraging the potential of geofencing: Hotels advertising partnerships with restaurants as a guest roams a city, tour companies offering special deals when a visitor is nearby ·· Geo-conquesting: Targeting prospective customers when they are near a competitor’s physical location. Roger Ritchie Vice President of Marketing Fox Rent-A-Car 12:50 Luncheon For All Attendees 1:50 Roundtables 1 Addressing Customers In The Midst Of Irregular Operations - Facilitated by Jeff Ulrich, Senior Manager, eCommerce Digital Innovation, United Airlines 2 Serving The Silent Traveler – Accommodating The Tech Savvy, Invisible Customer Who Shuns Human Interaction – Facilitated by David Atkins, Vice President, Digital Marketing, VisitPittsburgh 3 Developments In Self-Service – Facilitated by Michael Weiss, Director, Online Retail, Global Operations, Marriott International 4 Delivering For The Millenial-Generation Business Travel: Fast And Free Wi-Fi, Grab And Go Food Other Tailored Offerings – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International 5 Building An Authentic Travel Experience: Immersing Guests In The Culture Of Their Location – Facilitated by Debra B. Smith, Vice President, Digital Marketing Visitor Services, Nashville Convention Visitors Corporation 6 What Does The Future Connected Traveler Look Like? How Will Emerging Technologies Impact Service Delivery? – Facilitated by Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International 7 Balancing In-House Capabilities With Solution Providers – What Are Your Core Competencies? – Facilitated by Steven Toy, Senior Vice President General Manager, Fareportal Media Group 8 Beacons: Transforming The Travel Experience – Facilitated by Francisco Trejo, Senior Director, eCommerce, Hilton Worldwide 9 Optimizing Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels - Facilitated by Bob DuFour, President, Fusion 10 Capitalizing On Opportunities Around Data Analytics: Building More Valuable Customer Experiences - Facilitated by Merkle 11 The Future Of Digital Marketing Is Contextual - Facilitated by Dave Frankland, Chief Strategy Officer, Strongview
  18. 18. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 18 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day Two Continued 12 How To Incorporate Programmatic Into Your Overall Marketing Program - Facilitated by Bill Guild, Vice President of Marketing, ChoiceStream 2:50 Avoiding The Silo Effect: Creating A Consistently Excellent Customer Experience Across Multiple Channels Whether you’re interacting with a customer via mobile device, web or phone, the sum of those interactions has to be a great experience that will keep them coming back. How do we look at the customer experience and all the supporting service systems holistically? How are you conducting user research to enhance the experience you offer? Julie Hoffmann Executive Director, Digital and Consumer Experience MGM Resorts International 3:10 Afternoon Refreshment Break In The Solutions Zone 3:50 Panel Session: Collecting Sharing Guest Feedback To Drive Bookings Improve Operations ·· Distributing post-stay surveys and driving social sharing of positive reviews to increase exposure and bookings ·· Using reviews to improve operations, guest satisfaction and loyalty ·· Ensuring that survey responses and guest records in your database are intertwined: Building greater knowledge about guest preferences to make future marketing messages more relevant ·· Handling less favorable feedback: When to intervene with a phone call from guest services or a general manager? Panelists: Leanna Carlson Corporate Director of Electronic Marketing Capella Hotel Group Edward Perry Senior Director, Performance And Revenue Optimization World Hotels Jonathan Isernhagen Director, Analytics Insights Wyndham Hotel Group 4:20 Innovation Spotlight 4:30 Increasing The Effectiveness Of Your Loyalty Programs Your ability to increase the effectiveness of your loyalty program will depend on how you adapt to the new travel landscape. The customers we are serving are changing and the way we describe customer loyalty needs to change. Loyalty programs need to look at the problem differently. In order to increase the effectiveness of your loyalty program, you need to: ·· Understand next generation travelers ·· Ask what loyalty means to them ·· Not just think about points ·· Provide a customer experience they love ·· Realize that their loyalty will drive future business to you, not just from their repeat business, but from their network of friends/ peers/colleagues when they share these great experiences Companies that are tech savvy, act more like a friend and anticipate guests’ needs will prevail. Jim Abramson Vice President, Mobile/Digital Technology Marriott International 4:50 Extended Session: Confronting The Challenges Of Attribution Modeling In A Multi-Device Environment As John Wannamaker once said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” It’s incredibly challenging today to measure the effectiveness of marketing communications. The emerging field of attribution modeling enables marketers to better define where their resources should be committed. But in a world where the number of devices and channels has proliferated, it’s not easy to discover what is most effective in driving conversions. Customers are engaging with brands via desktop, laptop, tablets and smartphones, meaning that travel brands have to develop both the right customer experience for these devices and a strategy that focuses on their most effective interactions. ·· De-duplicating your records ·· Creating a means for getting attribution model output to site monitoring/dashboard tools that inform your leadership ·· Challenges in obtaining impression data Jonathan Isernhagen Director, Analytics Insights Wyndham Hotel Group 5:20 End Of Day Two/Reception
  19. 19. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 19 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Disruption Tactics Wednesday, April 29 7:30 Continental Breakfast Registration 8:30 Welcome Jeff Meredith Event Director Digital Travel Summit 8:40 Chairperson’s Opening Address 8:50 Panel Session: The Sharing Economy ·· What the growth of collaborative consumption means for your business: Implications for hoteliers, airlines, ground transport and destination marketers ·· From Airbnb to Uber and Boabound: Segments where the sharing economy is taking root ·· Tapping into the desire to travel and live like a local vs. being a tourist ·· Is business travel the next market to be disrupted by Uber and Airbnb? 9:30 Review Of 2015 Benchmarking Survey Results With The Digital Travel Summit Advisory Board For the first two days of this event benchmarking survey data is collected . On the final day of the program results are shared with the audience and fully analyzed by the Digital Travel Summit advisory board. Steven Toy Senior Vice President General Manager Fareportal Media Group Jim Abramson Vice President, Mobile/Digital Technology Marriott International Devin Sung Vice President, Digital Personalization Marriott International 10:00 Case Study: Partnering With IT To Evaluate Vendor Solutions Determine Their Appropriateness For The Enterprise In evaluating digital marketing solutions, organizations must consult their IT department to make sure that they’ll easily work with existing infrastructure. Learn how you can establish a workable, repeatable process for evaluating vendor solutions determining how well they fit within your strategy. Hans Horn Director of Mobile Emerging Channels Choice Hotels International 10:20 Morning Refreshment Break 11:00 Innovation Spotlight Companies interested in this opportunity may contact Alex Cherkovets at Alex.Cherkovets@wbresearch.com or 646-200-7534 11:20 Last-Minute Deals On Unused Inventory: Expanding Applications The ubiquity of mobile devices has been linked to another trend: the rise of last-minute hotel bookings. Priceline’s data shows that 70 percent of hotel bookings on its mobile app are for reservations with less than 24 hours notice. While last minute deals help rent out rooms that would otherwise sit empty, many hotels fear that people will get used to paying less. How can hotels approach this rapidly changing environment? Eoin Furlong Senior Director, Revenue Management, Analysis Support Hilton Worldwide
  20. 20. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 20 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Day Three Continued 11:40 “Why Does It Take So Long For Development To Roll Out New Functionality?” One of the huge challenges for any company is getting development to roll out new functionality as quickly as possible. This presentation will share tips on how to build out new functionality quickly and efficiently. Alan Josephs Vice President, Hotel Distribution Travelzoo 12:00 Luncheon For All Attendees 1:00 How The Travel Industry Can Win The Hearts And Wallets Of Millennial Travelers This presentation examines the characteristics and buying behavior of Gen Y travelers and features tips that travel companies can implement immediately to attract and retain millennial customers. Junvi Ola Chief Content Creator Hospitality Content Studio 1:30 Millennial Traveler Focus Group How are millennials approaching travel and how can you effectively market to them? Instead of just presenting market research and having a seasoned executive tell you how millennials think, we’ve assembled some millennial travelers for you so you can ask them any question on your mind. Do they really prefer private accommodations (homes, apartments and condos) to hotels and why? How far in advance do they plan for trips? How frequently do they travel and is this limited in any way by student debt? What type of technology do they favor in booking? This informal session will allow you to engage with your customer. 2:10 Panel Session: Boosting Your Digital Marketing Spend: How Can You Lobby Internally For Additional Dollars And Use Partnerships To Expand Your Reach? Whether you’re approaching the CMO, Finance or other members of the C-suite for additional resources, the discussion around expected ROI is critical. How can you most effectively make the case for more dollars? How can you leverage partnerships to go beyond the marketing budget you’ve been given and drive relevant traffic? Panelists: Lynn Bruni Vice President, Marketing Communications San Francisco Travel Kristine Potter Vice President, Marketing E-Commerce Apple Vacations Steven Toy Senior Vice President General Manager Fareportal Media Group 2:50 Conclusion Of Conference
  21. 21. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 21 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Sponsors Exhibitors Applause Website: http://www.applause.com Applause is leading the app quality revolution by enabling companies to deliver digital experiences that win - from web to mobile to wearables and beyond. By combining in-the-wild testing services, software tools and analytics, Applause helps companies achieve the 360° app quality™ they need to thrive in the modern apps economy. Thousands of companies – including Google, Fox, Amazon, Box, Concur and Runkeeper – choose Applause to launch apps that delight their users. Learn more at www.applause.com. Boxever Website: http://www.boxever.com Boxever’s predictive marketing platform helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. The company, founded in 2011 in Dublin, provides a cloud-based customer intelligence and personalized marketing platform specifically tailored for the needs of the travel industry. It combines big data and predictive analytics into a tightly integrated marketing solution that provides a 360-degree view of the customer. With it travel companies can develop insights into each customer, customer segments, products, and channels, and then take action on those insights in the form of personalized communications, including email, mobile, web, display, and more. The solution enables travel retailers to deliver better customer experiences in real time, improve conversions, and drive revenue. The Boxever platform is a multi-tenant platform built in the cloud. Given the SaaS architecture, it takes only weeks ñ not months or years as with legacy ‘big data’ solutions ñ for a customer to be up and running and experiencing benefits. Companies like Ryanair, Air New Zealand, TigerAir, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s platform. Learn more at boxever.com or follow us on Twitter @Boxever. ChoiceStream ChoiceStream is a full-service Programmatic Marketing Platform that delivers top results in both direct response and branding campaigns. We improve online, video, and mobile advertising in five ways. ·· Save time and effort with full services. ·· Save cost by buying advertising on real-time exchanges. ·· Optimize results with industry-leading artificial intelligence. ·· Engage consumers with ads that are customized for them in the moment. ·· Access insights through a self-service console. Concierge level services include creative development, poll-based audience discovery, campaign optimization, and complete transparency. With an extensive first and third party data network, enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. Criteo Website: http://www.criteo.com Criteo delivers personalized performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 17 offices across the Americas, Europe and Asia-Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers. For more information, please visit http://www.criteo.com Fusion Website: http://www.fusion.com Fusion leverages both its optimization platform and consulting expertise to help companies create personalized online experiences for customers, deliver targeted offerings at the point of purchase, and turn sales into repeat business with relevant post-purchase offers. Fusion’s team of marketing, merchandising and analytics experts provide online businesses with deep insight into consumer behaviors to further strengthen customer relationships and expand product offerings. Operating in 46 countries, 31 currencies and 19 languages, Fusion has an extensive track record of successful campaigns with some of the world’s largest travel and entertainment companies. Learn more about the power of optimization at www.fusion.com.
  22. 22. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 22 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Jumio Jumio is a next-generation payments and ID software-as-a-service company that utilizes proprietary computer vision technology to reduce mobile payment friction and ID fraud. Half of the top 10 consumer internet companies, along with hundreds of other retailers, financial institutions, marketplaces, gaming companies across the globe have adopted Jumio products. Our mission is to provide our clients with intuitive, consumer-facing technologies that make it possible to conduct a wide range of mobile transactions without a single keystroke. Our clients enjoy increased completion rates and reduced fraud while offering a more secure and improved customer experience. Jumio was founded in 2010 by CEO Daniel Mattes and is backed by top tier investors including Andreessen Horowitz, Citi Ventures and Facebook Co-Founder, Eduardo Saverin. Headquartered in Palo Alto, Jumio operates globally with offices in the US and Europe and processes credentials issued by over 100 countries. Merkle The travel industry is becoming more customer centric with many companies launching initiatives aimed at improving the overall customer experience. More mature customer engagement strategies are producing tactics like loyalty programs and powerful technology platforms with real-time decisioning, ultimately optimizing the brand and activating the customer. Merkle’s customer-centric approach, harnesses the proliferation of online and offline data to make informed decisions on channel spend and experience creation. Our solutions are customized to our clients’ unique challenges – never one size fits all. Clients rely on us to grow their businesses through: ·· Enterprise segmentation to unlock customer value and better manage multi-channel strategies ·· Advanced analytics and attribution of online and offline data ·· Unique data solutions and enhancements through our proprietary DataSource file ·· Digital solutions and thought leadership including mobile, social, and online display services ·· SEM and SEO solutions ·· Technology platform solutions incorporating connected recognition of offline, online, and anonymous data and insight modules Maxymiser Website: http://www.maxymiser.com Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Forrester Research as a leader in online testing, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser’s Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email. Qubit We believe the business winners of tomorrow will be those who place customer experience at the heart of their operation today. Our role in this world is to help ecommerce businesses become real-time retailers; ensuring everyone gets the most helpful digital experience, whether theyíre on a website or mobile, browsing for the first time or making their 100th purchase. Our technologies do this by bringing together the best from web personalization, audience segmentation and business intelligence in one suite of applications, designed for the needs of the modern ecommerce professional. Built from the bottom up, and supported by the sharpest minds in digital, Qubit finds real insights, driving real uplifts that show up in bottom line for the biggest ecommerce brands, including TOPSHOP, Emirates, Uniqlo, John Lewis, Hilton Hotels, Jimmy Choo and Staples. The company has received over $36 million in funding to date from Accel Partners, Balderton Capital and Salesforce Ventures. SendGrid On average 20% of legitimate email never reaches the inbox. SendGrid is a cloud-based email service that delivers email on behalf of companies to increase deliverability and improve customer communications. Integration is simple, yet robust, through SMTP or our REST API.At SendGrid, we believe that email is the most efficient and effective way for a business to connect with its customers. For this reason, we are dedicated to enhancing customer engagement by ensuring that email reaches the inbox and allowing businesses to do more with email by leveraging our industry-leading email platform. Strongview Website: http://www.strongview.com StrongView’s cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today’s constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView’s Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web. A champion of “Present Tense Marketing,” StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade. See more at: http://digitaltravel.wbresearch.com/sponsors#sthash.jWtNfEv8.dpuf
  23. 23. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 23 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Media Partners Fierce CMO Website: www.fiercemarkets.com From bigbox stores to quick service restaurants, the growth of the retail industry continues to propel the world economy forward. Retailers are one of the largest markets when it comes to investing in technology to run their business. Our retail publications are focused on serving business and technology decision makers so they can stay on top of this fast moving industry. Quirk’s Website: www.quirks.com QUIRK’S is the only monthly print magazine, digital magazine,e-newsletter, iPad and Android apps apps and online resource devoted entirely to marketing research. Articles are written by industry experts and provide straightforward advice through discussions of research techniques and through real-world project examples. The companion Web site includes directories of research companies and facilities, job postings and much more. Visit us at www. quirks.com - See more at: http://digitaltravel.wbresearch.com/mediapartner#sthash.tXVfFflK.dpuf RetailWire Website: www.retailwire.com RetailWire is a uniquely engaging online forum for the retailing industry. Launched in February of 2002, RetailWire goes beyond conventional headline news reporting. Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry. Membership to RetailWire is free to all qualified retail industry professionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section of retail channels and the companies that supply them. RetailWire is supported via sponsorships by leading retail suppliers and service organizations. SEMPO SEMPO is a global non-profit association serving thousands of professionals engaged in search and digital marketing across 50 countries. SEMPO provides a foundation for industry growth through building stronger relationships, providing education, generating research and creating a better understanding of search and digital marketing and their role in marketing. SME Website: http://www.socialmediaexaminer.com/ Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. With more than 500,000 monthly readers, Technorati and AdAge rank Social Media Examiner as one of the world’s Top 10 business blogs. Our more than 175,000 email subscribers look forward to our daily original content. Offering a unique single source of knowledge, the site contains comprehensive articles and videos on how to use the best social media tools, along with original case studies, reviews of the latest industry research and advice direct from the world’s leading experts. ThE Whir The WHIR is the largest news organization and consumer resource dedicated to the web hosting and cloud computing industry and is your source for breaking cloud and hosting news. The WHIR is also your source for free industry webinars and whitepapers and hosts networking events in the USA and Europe. Visit us at www.thewhir.com Website Magazine Website: http://websitemagazine.com/subscribe Website Magazine presents expert insights on how to succeed on the Internet with a daily blog, as well as six email newsletters covering e-commerce, search marketing, social media, website design and development, hot topics, and technology movers and shakers. Plus, Website Magazine’s digital/print issue is published 12 times a year. Subscribe today at http://websitemagazine.com - See more at: http://digitaltravel.wbresearch.com/mediapartner#sthash.tXVfFflK.dpuf
  24. 24. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 24 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Green Valley Ranch Resort, Spa Casino 2300 Paseo Verde Parkway, Henderson, NV 89052 Toll Free: (866) 782-9487 Hotel Room Information Room Rate: $150 (plus tax) + $15 reduced resort fee Digital Travel has secured a special conference rate of $155 a night (plus tax) + $15 reduced resort fee for attendees. In order to make your reservation, please call the Green Valley Ranch at 1-866-782-9487 and identify yourself as a Digital Travel attendee. Rooms are limited and are on a first come, first served basis, so make your reservations as soon as possible. The special rate expires March 27, 2015. After this date, rooms may still have available, so inquire with the hotel if you have missed the cut-off date. * Reduced resort fee includes: wifi in guest rooms and shuttle to and from the airport and the strip. Venue Accommodations Highlights of Venue Green Valley Ranch Resort features only the finest off the strip Las Vegas hotel rooms and suites. Our accommodations range from affordably comfortable to lavishly and luxuriously indulgent. Of all the Las Vegas hotels off the strip, our rooms feature some of the most spectacular views of the famed boulevard. No matter how much you’re looking to spend, you won’t find a more idyllic retreat for your next hotel stay in Sin City. Whether you’re stay is for pleasure, business, action or relaxation, think of GVR first when shopping for Las Vegas hotel reservations. Reduced resort fee includes: WiFi in guest rooms and a shuttle to and from airport and strip.
  25. 25. DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 25 Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com Pricing Discounts Travel Executives To register online for the conference simply click one of the ‘Register Now’ buttons below. You may also register via phone by calling our Customer Service line - 1.888.482.6012 Group Discounts for Travel Executives Technology Firms, Consultants, Solution Providers* For questions about group discounts, please contact John French at 416-597-4766 or email him here. Disclaimers: Discounted rates apply to Travel Executives only. All discounts are taken off the full conference price. No two discounts or offers can be combined. *Technology Firms, Consultants, Solution Providers include software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce pricing according to company type Please note that Connecticut residents must add 6% sales tax to their registration fee. - See more at: http://digitaltravel.wbresearch.com/ pricing#sthash.oJc9G4a6.dpuf No two discounts or offers may be combined. All discounts are taken off the full conference price. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Register by 01/31/15 Register by 02/28/15 Register by 03/31/15 Standard Price 3-Day Conference Pass (April 27-29, 2015) SAVE US $400 US $899 SAVE US $300 US $999 SAVE US $200 US $1,099 US$1,299 Standard Price 3-Day Conference Pass (April 27-29, 2015) US $2,699 Standard Price Groups of 2 10% off discounted price Groups of 3–4 Additional 15% off discounted price Groups of 5+ Additional 20% off discounted price Connecticut residents must add 6% sales tax to their registration fee. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: You may substitute delegates at any time by providing reasonable advance notice to Worldwide Business Research USA, LLC. Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another Worldwide Business Research USA, LLC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by Worldwide Business Research USA, LLC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.

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