All over the World every day Millions of Restaurants have steak on the menu, but only a few gain a Michelin Star, and have people booking in advance, what makes them better than the rest, and charge more? It’s the way they Market the steak. Not just like any normal local Restaurant, but the anticipation when you order, the way it is presented, the aroma as it arrives at your table, that feeling of this is not a meal, it’s the “Sizzle”, an Experience not to forget. In this Webinar Shane Hodge of TheCamel.co will discuss and give great insights on how you can start to focus on what separates you and your business “sizzle” from the pack, to help you stand out and generate more sales.

1. Sell The Sizzle
Not The Steak
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Learn how to make your business sizzle!

2. Content
Speakers
History
What separates your business's
sizzle?
Introduction
Outline
03
04
05
01
02

3. Introduction to
Today's Webinar
In this Webinar our guest, Shane Hodge of TheCamel.co will
discuss and give great insights on how you can start to focus on
what separates you and your business “sizzle” from the pack, to
help you stand out and generate more sales.
01 / 07
www.socialspheremedia.com

4. Webinar
Outline
Learn ways to
make your
Business Sizzle
Listen to the Secrets
of Presentations that
truly are Mouth Watering
Create a “Secret Sauce”
that keeps customers
Coming back for more
02
/
07
www.socialspheremedia.com

5. Today's Speakers
Shane Hodge
Jono Long
Social Sphere Media TheCamel.Co
03 / 07

6. History
“Don't sell the steak, sell the sizzle” may be the most
important sales advice ever developed. This was
coined, in the late 1930s, by Elmer Wheeler, well
known as one of the pioneers of persuasion.
04 / 07

7. What Does It Mean?
Sell the sizzle, not the steak means to sell the outcome of what it is that
you’re selling.
It means to sell the meaning.
Contrary to popular belief; people don’t buy products or services.
They don’t buy features and benefits either.
Instead, people buy what it will mean when they own a product or
service.
05 / 07

8. 06 / 07
It’s the way they Market the steak.
Not just like any normal local Restaurant, but
the anticipation when you order,
the way it's presented,
the aroma as it arrives at your table,
that feeling of this is not a meal,
it’s the “Sizzle”, an Experience not to forget.
All over the World everyday Millions of Restaurants
have steak on the menu, but only a few gain a
Michelin Star, and have people booking in
advance, what makes them better than the rest, and
charge more?

9. What separates you
and your businesses'
“sizzle” from the
pack?
07 / 07

10. Thank you for
joining
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https://socialsphere.link/discovery
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