1. ADV 492 JONGWOO AN

2. Yahoo company offers Web portal, Search
Engine, Directory, Mail, News, Advertising,
Online Mapping, Video sharing and Social
Media websites.
In 1955, the first logo was red and had
three icons on each side.
In 2009, the logo was changed to purple.

3. Advertising
Shareofideas–Rating
challenge–google,bingandothersearchengine
website

4. Challenge&Goal
3 Big Search engine
website
Google&yahoo&bing
Goal- no.1 in big3 to be
best search engine website

5. WEAKNESS OF BRAND POWER
AWARENESS OF YAHOO !!
COMPETITOR(GOOGLE)

6. SocialMedia

7. MarketShare

8. Brand Power
Mutual Cooperation

9. Advertising

10. StrategyEvaluation
Twitter Analytics Facebook comments

11. Budget&Timeline
Budget- spend more on
advertising and Public relation
Timeline