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1. COMPANY PROFILE:
INTERIOR
DESIGNER
MALAYSIAN EDITION
DESIGNING HARD
ROCK CAFÉ: MELAKA
HMSK &
ARCHITECTURE TGV CINEMAS
IN THE CONSTRUCTION INDULGE CAFÉ
INDUSTRY
KAMEEL EXPLAINS
AN INTERIOR DESIGNER’S HIS ROLES AND
JOURNEY RESPONSIBILITIES AS
AN INTERIOR
DESIGNER
WHO IS KAMEEL ISPHA?
:

2. C O M P A N Y P R O F I L E
HMSK Architecture Sdn. Bhd.
.
ESTABLISHED
IN THE YEAR 2000
DIRECTORS
Ar. Micheal Chong
Ar. Hiew Hong Wai
Ar. Ravi s/o M.Nadarajan
@ Periasamy
ADDRESS
Unit A-21-8, Level 21,
Tower A, Menara UOA
Bangsar, No. 5, Jalan
Bangsar Utama 1,
59000, Kuala Lumpur,
Malaysia.

3. .
HMSK is a design consultancy firm that
offers the creative planning solutions to
each unique sites and its requirements. The
firm conducts details analysis of each
client’s requirements and approaches each
project with the highest care and also
attention.
The firm’s clientele spans from individual
house owners to corporate companies;
both local and international. They also
affiliated with Zone Architect Engineering
Consultancy, which are based in the U.A.E
as part of their vision to offer their expertise
abroad.
.
HM
SK

4. People
INTERIOR DESIGNER PROFILE
K A M E E L I S P H A
“Who is Kameel
Ispha??”
Name Kameel Ispha Age 34 years
old Job Head of Interior Design
HMSK Architecture Sdn. Bhd.
Years of experience 10 years
Graduation Bachelor of Arts,
Nottingham Trent University,
UK
KameelIspha graduated in honours in Interior desig
n from the Nottingham Trent
University in UK recently. In 1996,
he started working as freelance working with differe
nt companies such as Kembara Dunia
Sdn. Bhd., Airbrone Shoppe, Radius Gsea Sdn.
Bhd., Parker Caroll design Sdn. Bhd., Zen Aura
Sdn. Bhd. and so on. He joined HMSK Architecture
Sdn. Bhd. in year 2013 as the Head of Interior
Design Department. Kameel
Ispha has worked on many projects through nearly a
decade. His ability to develop on-
of a kind design solution which is to visualize entire
concepts and also his outstanding, eminent and capt
ivating sense of balance and harmony have been pur
sing him to a successful career.

5. DIRECTOR(S) PROFILE
Ar. Micheal Chong
-B. Sc (Arch) Uni. Of
Newcastle
-B. Arch UNSW (Aust)
APAM, P. Arch
Michael Chong graduated from
Australia in1990. He worked
Philip Cox’s Sydney office for
two years before coming back
to Malaysia where he joined SA
Architects Sdn Bhd. He was
promoted as an associate
director in996 where his role
expanded to manage the
architectural team in both Kuala
Lumpur and Manila offices. In
year 2000, he established
HMSK Associates Sdn Bhd, in
association with ZONE
Architect and have worked on
projects regionally in the Asia
pacific region. His design skill
and direction is largely
developed from his
international exposure. This
range of experience introduces a
design style and building vision
that captures the essence of a
project.
Ar. Hiew Hong Wai
-B. Sc (Arch) UNSW
-B. Arch. UNSW (Aust.)
Upon graduating from Sydney,
he worked with Akitek Maju
bina Chartered Architects for 10
years, designing and
implementing high-rise
residential, commercial,
interiors, airline offices,
institutional and bungalow
projects. In 1996, he was
promoted to design associate
and was a founder of Maju Bina
Horizon Sdn Bhd, a firm
established to provide interior
design and space planning
consultancy services mainly to
corporate offices.
He led the design team in 1996-
1997. On the completion of the
designs, he left his previous
office to commence his
architectural practice HMSK
Associates Sdn Bhd in associate
with ZONE Architect in the
year 2000.
Ar. P. Ravi
-B. Dip. Arch. UTM
-B. Arch. (Hon.) UTM
P. Ravi did his tertiary in
University of Technology,
Skudai, Johor, majoring in
Architecture. Started working in
the public Works Department
before joining SA Architects
Sdn Bhd in 1992. He has
successfully designed and
completed a number of notable
projects. His flair in design has
gained him promotion to Design
Associate in 2002 leading the
office design team. Through his
designs, he has won prestigious
projects. He joined HMSK
Associates Sdn Bhd in year
2005 as Director in-charge of
Architecture and Design
Management. He has just
completed assignment for
international projects such as
Dubai Marina Service
Apartment and Jumeirah Lake
towers cluster Z.

7. HARD ROCK CAFÉ
Hard Rock Cafe Melaka is
located in Melaka.
It’s the biggest in Asia.
The restaurant is built to be
unique and classic.
Giving the best services is
what they do. Services like
American foods and local
foods. Not only have these but
they also have performances...
Hard Rock Cafe also offers
specified items that only can be
purchased in this location.
TGV INDULGE
TGV Indulge is placed inside
One Utama in Bandar Utama
Damansara, Petaling Jaya.
Indulge is a new concept for
a new movie-going
experience. It has the most
luxurious cinema. It has
reclining chairs, fluffy
comforters and personalized
call-waiter-service that can
give relaxation while watching
a movie...
To complete a cinema
watching experience, it
also own a private ticketing
counter, and a private lounge
area.

8. DESIGNING
the HARD
ROCK
CAFÉ
Designing Hard Rock Café Melaka
has been a very cultural project despite its
international renowned brand for interior
designer Kameel Ispha, with its location of
being in the heart of Melaka along the
famous Jonker street. The historical site
listed as a UNESCO World Heritage Site
located by the river maintains the design
language of neighbouring buildings and
successfully transmits the diversified local
culture into the vision of famous
international brand.
Kameel was required to meet the standards
of Hard Rock International and blend them
with the domestic influences mainly the
Peranakan culture – a mixture of Malay
and Chinese influences. A team was put
together to come up with several idea and
“A MIXTURE OF
CULTURAL AND
INTERNATIONALLY
RENOWNED DESIGN’’
design options using design programs such
as Sketch up, Adobe photoshop and
illustrator, Studio max and Autocad based
on the information given by the client.

9. Finalized designs were consulted with
electrical and mechanical engineers and
lighting interior designers. After the green
light was given by the client, contractors,
suppliers and quantity surveyors were
called in for the production of the project.
The floor is designed with the use of the
local timber known as Merbau. Other parts
of the café uses floor tiles that further
transforms into Peranakan inspired
designs, which combines the traditional
local texture and pattern with the brand
colours – maroon red and mustard yellow.
The focal point of every Hard Rock Café
which is the memorabilia, runs along the
left wall to the dining area, where the
items, against the background of red
velvet, are displayed above circular shaped
banquette seating. High wooden ceiling
space with the brick wall at the back were
inspired by the architecture of local
houses. The floral pattern from traditional
batik fabric was laser cut in the vertical
stripped black metal panels and
highlighted by colour changing LED
lights. The interior on the other hand is
separated from the outside dining by
windows inspired from Chinese heritage
and multi-coloured glass partitions.

11. TGV Indulge@One Utama
located in cinemas in One Utama Shopping mall.
It’s a 2 hall venue seating 72, part of a larger cinema
complex with 12 cinemas inclusive of Beanie, Luxe
and IMAX. Indulge being a product from TGV
cinemas as an alternate way to enjoy going to the
movies, by offering a intimate lounge dining
environment. The space is intended for small groups
to corporate events. Where the patrons may enjoy
dinner or an event before continuing to indulge in a
screening. The process for the designing TGV,
Indulge @One Utama is firstly the client reach the Interior Designer due to social
networking. The ID got 2weekstime to understand the brief and come out with the concept in
2 weeks time. That concept will be the first presentation of the ID to the client. Secondly, the
ID will change the first presentation item change in to the client requirement. After the client
comfirm the design and ID will pass the plan to the Quantity Surveyor (QS)

12. Thirdly, QS will bounce back with a price
list and the client will comfirm it or change
the material to the cheaper one and cut the
budget. Fourthly, once the client comfirm
with the price list, the plan will be passed
to the Mechanical Engineer (M&E).
During Construction, ID responsible to edit
the plan or change to plan as changes will
occur during construction.
Next, air-conditioning system will be
installed and as well as the projectorFloor
carpet will be install and as well as the
seats for consumer. Lastly, the soundproof
wall’s should be done at this time.

13. People
EDITOR(S) PROFILE
From left: Jordan ,Jonathan Lim Wei Jun (0321119), Carmen, Trace, Ivan, Averllen.
Tutor: Miss Ann See Peng
Module: Introduction to Construction Industry (Part 1B)