This presentation provides a topical overview of the three main components of effective data storytelling: the audience, the visual, and the verbal. As presented at Digital Summit - chicago 2017.
2. @jonathanbwilson
Reference
Berinato, Scott. Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
Yau, Nathan. Data Points: Visualization That Means Something
Provost, Foster; Fawcett, Tom. Data Science for Business: What you need to know about data mining and data-
analytic thinking
Tufte, Edward R., Envisioning Information
Knaflic, Cole Nussbaumer. Storytelling with Data
Kaushik, Avinash. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity 2009
Kaushik, Avinash. Web Analytics 2007
Susan N. Friel, Frances R. Curcio and George W. Bright. Making Sense of Graphis: Critical Factors Influencing
Comprehension and Instructional Implications, Journal for Research in Mathematics Education, Vol. 32, No. 2 (Mar., 2001),
pp. 124-158
5. @jonathanbwilson
“Visual
communication is
a must-have skill
for all managers...”
Harvard Business Review, June 2016; Visualizations that Really Work, Scott Barinato; https://hbr.org/2016/06/visualizations-that-really-work
10. @jonathanbwilson
Senior Time Tracking, As a Percentage of Total Hours Worked (10/2 - 10/13)
I recommend we further investigate opportunities to reduce meetings and increase evaluations.
29. @jonathanbwilson
Gridlines + Labels
To Remove Grids, Select, Press “Delete”
To Add Data Labels, right click bars, click “Add Data Labels”
To enlarge data labels, select, then adjust Font Size under Home Menu
48. @jonathanbwilson
VisualVerbal
Audience
Data Storytelling allows us to effectively communicate data insights to an audience using verbal and visual means.
Data Storytelling
Connect the Dots
Reverse Pyramid
Choose Display
Format Scale, Junk, Color
Explore vs. Explain
Build personas