Presentation of Amazon Day - Australia. Uncover how to use the "Halo Effect" method to optimize your Amazon keywords and listing

1. “Win” your competitor’s
Keyword Rankings and Scale
Your Amazon Sales
ZonGuru.com
Using the Halo Effect Method™
By ZonGuru CEO Jon Tilley

2. 15 Tools to help your Amazon
Private-Label Business Grow through
Data Insights and Automation.
$1 Billion in Sales on ZonGuru’s Platform
Available for Amazon.com,
Amazon.com.au & Amazon.co.uk
#ForSellerBySellers
Learn More Info as an Expert: go.zonguru.com/zonguru-press-kit
Hi! I am Jon
and this is ZonGuru
#SeriousSellersOnly

3. “This pandemic will fast forward the growth rate of
ecommerce in America and across the world 5 years
ahead of where it would have been.”
“
“Every Day
in MAY Is
Prime Day!!”
“ “E-commerce saved my retail
business. No Longer can
anyone sit on the fence!”
“
Q1 ‘19 vs Q1 ‘20 = 7.6X
Higher Sales!
Amazon 2020
What We’re Hearing and Seeing?

4. Everyone. I mean Everyone is on Amazon
and it’s just starting! So what do you Sell and How to Win?
CONSUMABLES. Essentials? You must be joking…
(BIG Box BRANDS. BIG BUDGETS)
Private-Label Brand Creation is where it is at!
It’s finding and owning, a NICHE WITHIN a
NICHE….. WITHIN a NICHE.. The $1mil products…
(not the $10mil products.)
WIN by Using DATA & OWN the Keywords your
Competitors Don’t.

5. Top 3 Sellers are doing over $1 million
a month Alone.
Search volume: 236K/mo
Page 1 monthly Revenue for Keyword
“Fire Pit”: $12 mil/mo..
So How do you Launch and Win and
Get these Sales?
Here’s a Practical Example….
Sound Familiar?

6. Relevant…..
Then Optimize your Listing, PPC and Off
Amazon Traffic for these Keywords and
watch it happen!
Find and Target:
Long Tail…...
Mid-Search Volume…….
Top 25 Non-Competitive, Not-Yet Targeted
… Keywords
Implement The Halo Effect Method!

7. UsingtheKeywordDrivenHaloEffectMethod™
The Halo Effect. How does it work?
Show good Conversion rate for LT
keywords your competitors are not
optimized for .
You will then start to Rank for ST
keywords. Your ranking scales. Your
sales scale!
Loves High Conversion Rates!
Loves Making Money!
so...
1
Long Tail Keyword
Conversion
2
Specify The Order Date
Amazon Algorithm
3
Payments Can Use Visa
Short Tail Keyword
Ranking
A-9 Algorithm:

8. Keywords you can Win & Own.
The Steps
1. Run a Keyword Search Generator and a Reverse Lookup (Top 25)
2. Identify: RELEVANT long-tail, mid volume, Less Competitive keywords
3. Select a Group of keywords you can win for Launch
4. Identify Short-tail high volume keywords
5. Optimize your Listing for both LT and ST keywords
6. Launch with a manual PC campaign focused on Long Tail Keywords you can
win
7. Optimize for high conversion on the LT keywords
8. Watch for the Halo Effect in first 14 days.
9. Stay in stock!
GUIDE GO TO get.zonguru.com/niche-finder

9. ZonGuru.com
UsingtheKeywordDrivenHaloEffectMethod™
Demo
Niche Rater
Niche Finder
Keywords on Fire
Listing Optimizer

10. ZonGuru 15 Tools and Counting
Built by Sellers
Niche Finder
The best and most effective
way to generate product
ideas in the blink of an eye.
Easy Source
Our collaboration with
Alibaba.com to pair you with
the perfect supplier.
Keywords on Fire
Uncover the buyer keywords
that are driving product sales
for your competitors.
Product Pulse
Get notified when someone
leaves you a product review
or tries to hijack your listing.
Business Dashboard
All Your Important Business
Metrics at Your Fingertips.
Review Automator
Automate review requests
directly inside Seller Central.
A Few of our
PICKS
Available for
.co;
.com.au;
.co.uk

11. ZonGuru.com
UsingtheKeywordDrivenHaloEffectMethod™
Special Offer for Viewers
Get the Step by Step Guide on how to
Win Keywords
The Latest Private Label Hot Products
E-guide
Product Checklist and more.
Plus Unlock ZonGuru for Just $1 with
Niche Finder
get.zonguru.com/niche-finder
Get the Special Offer

12. ZonGuru.com
UsingtheKeywordDrivenHaloEffectMethod™
Outline
The Amazon Landscape today. What we’re seeing. What we’re hearing.
It’s competitive so how do you win?
A Use-case. Sound familiar?
What is the Halo Effect?
How do you find the keywords you can own? The Steps.
Keywords on Fire. A quick demo.
Over 14 tools. Across USA, AUS, EUROPE. Niche Finder. EasySource. Product Pulse and more.
Close. Plus URL. Hot Products. Keywords On Fire SOP. $1 offer.