The New Africa represents a continent with 1.1 billion people and high growth rates - actually very high. It is a continent that is getting more and more connected to the internet, where the middle class is rising and where a fashion industry is booming. This slide deck gives you a quick overview of what is happening in Africa and how the West's perception of the continent has changed over the past decade.

1. THE NEW
AFRICA
Photo: Tom Saater

2. Hi,
I’m Jonas
Jonas Schwarz Lausten
jonas@schwarz-lausten.dk
@jonaslausten
www.linkedin.com/jonassl
Let me tell you about
the new Africa

3. Photo: Private
I grew up on stories from Nigeria
My (hipster) dad lived in Nigeria in the 1970’s

4. I went to Nigeria back in 2006
… and built the first playground in Adamawa State
Photo: Private

5. Nordic Hotels in Africa
A modern Scandinavian luxury experience
Today, I co-own hotels in Africa
Scandinavian style, value for money, good Internet connection

6. The rapid development
- a couple of examples of what has happened…

7. 2000 2011
Photo: Tom Saater
Source: Economist
We have seen a paradigm shift
in Africa over the past 15 years - totally new perception

8. “All, however, is not well. Mozambique and Madagascar
have been deluged by floods, famine has started to reappear
in Ethiopia, Zimbabwe has succumbed to government-
sponsored thuggery, and poverty and pestilence continue
unabated. Most seriously, wars still rage from North to
South and East to West.”
2000
- Economist, The Hopeless Continent, Dec. 2000

9. 2011
- Economist, Africa Rising, Dec. 2011
“Since The Economist regrettably labelled Africa “The Hopeless
Continent” a decade ago, a profound change has taken hold. Labour
productivity has been rising. It is now growing by, on average, 2.7% a
year.
Trade between Africa and the rest of the world has increased by 200%
since 2000. Inflation dropped from 22% in the 1990s to 8% in the past
decade. Foreign debts declined by a quarter, budget deficits by two-
thirds. In eight of the past ten years, according to the World Bank, sub-
Saharan growth has been faster than East Asia's (though that does
include Japan).”

10. More and more literature about
doing business in Africa

11. - Seth Godin about Success in Africa
“Africa is bigger, faster growing, more profitable and
significantly more important than you'd like to admit. If
you've been overlooking a $2 trillion economy, it's time to
start paying attention.”

12. 10 facts about
The New Africa

13. AFRICA
Photo: http://www.informationisbeautiful.net/2010/the-true-size-of-africa/
is not just one country but a
CONTINENTwith 54 countries

14. 1.1 billion
In Africa
people
Photo: https://capparwandablog.files.wordpress.com/2010/07/dsc05467.jpg
Source: UN - World Population Prospects

15. 350 million
represent the middle class
Africans
Photo: Pandora, Nigeria

16. Photo: http://www.elearning-africa.com/eLA_Newsportal/wp-content/uploads/Microsofts-education-project-in-Senegal..jpg
Source: UN - World Population Prospects
50%
is younger than 24 years
of the population in Africa

17. Averageyearly GDP growth of
5%
Source: http://www.economist.com/news/middle-east-and-africa/21638141-africas-growth-being-powered-things-other-commodities-twilight
Photo: http://www.blackborderbuild.com/uploads/6/9/0/1/6901039/1840053_orig.jpg

18. Source: http://www.wsj.com/articles/SB10001424052702304422704579571363402013176
$57.24 billionin 2014
foreign direct investments

19. 29 dollar billionaires
Photo: http://apassionforscience.pbworks.com/w/page/51432368/1E2_2012%20Group%201%20-%20African%20Savannah
Aliko Dangote, NGIsabel Dos Santos, AO Mohammed Dewji, TZ
Here’s just 3 of them - Google them…
Source: Forbes Africa

20. Source: http://www.ictworks.org/2009/07/15/more-mobile-phones-light-bulbs-uganda/
Photo: http://www.btpadvisers.com/wp-content/uploads/2014/02/africa-mobile.jpg
In Ugandayou’ll find more
mobile phones than bulbs

21. Photo: Tom Saater
Source: http://www.humanipo.com/news/36142/internet-users-reaches-19-6m-in-kenya/
In Kenya 50%of the population is
online every day

22. Source: http://www.theguardian.com/world/2013/may/08/nigeria-champagne-sales-growth-second-highest
Photo: http://jto.s3.amazonaws.com/wp-content/uploads/2013/04/fg20130501f1a.jpg
the world’s most
champagne drinking countries
Nigeria is one of

23. Photo: http://www.wikiwand.com/en/SAex
Africa issurounded by
fiber optic cables

24. The tele communications and mobile industry
is one of the hottest sectors in Africa and is
helping develop the continent

25. In 2000 approx. 1 %
of the population in
Africa had a mobile phone
Source: http://www.bbc.com/news/business-28061813

26. Source: http://www.bbc.com/news/business-28061813
This number is predicted to rise to about 930m by late 2019
Source: http://www.theguardian.com/world/2014/jun/05/internet-use-mobile-phones-africa-predicted-increase-20-fold
In 2014 approx. 70 %
of the population in
Africa had a mobile phone

27. Source: http://www.bbc.com/news/business-28061813
Smartphones are
becoming increasingly
popular, accessible
and cheap

28. The mobile phone
drives development
Photo: http://andreanadrencheva.com/wp-content/uploads/2012/02/1022720488_0a1b779fc8_b.jpeg

29. Mobilemoneywas
inventedinKenya
Photo: http://asmarterplanet.com/files/2011/03/mpesa.jpg
Morethan31percentofKenya’s
GPDmovesthroughM-PESA
Source: http://qz.com/57504/31-of-kenyas-gdp-is-spent-through-mobile-phones/

30. Photo: http://mobilemarketingmagazine.com/wp-content/uploads/2014/02/M-Pesa-Mobile-Money-User-Tanzania-Africa.jpg
Last year, more money
was transferred through
M-PESA than through
Western Union
… Globally

31. Four consequences of
mobile development

32. e-Cow
Photo: http://www.oxfamblogs.org/eastafrica/wp-content/uploads/2012/01/phone.jpg
e-Cowhelp
farmersviaSMSwith
dailyratesand
veterinaryadvice
aboutthecattleheard

33. Wired Mothers
e-Cow
Photo: http://maternity.dk/en/patron-and-ambassadors
WiredMothers
helppregnantwomen
viaSMSwithgood
adviceandhelp
duringlabor

34. e-Cow
SMS in crisis zones
Photo: http://asmarterplanet.com/files/2011/03/mpesa.jpg
SMSisusedasa
knowledgesharing
platformandan
informationchannel
duringdisasters
Wired Mothers

35. Socialmedia
improves
democraciesand
thevoiceof
thepeople
e-Cow
Knowledge
sharing
Photo: Tom Saater
Wired Mothers
SMS in crisis zones

36. Jonas Schwarz Lausten
Twitter: @jonaslausten
www.linkedin.com/jonassl
jonas@schwarz-lausten.dk
Thank you
very much…
Photo: https://www.smartdnsproxy.com/UserDocs/ck_tuluntulu.jpg
You’re welcome to
contact me for more
information about
The New Africa