19. FISHING FOR DONORS
Identify the Big Fish
Connectors, Mavens, Salesmen
!
Stock the Pond
Your Database
!
Feed ‘em
Your Mission
!
Go Fishing
20. Four Degrees of
First Contact
Direct Intro
Hi David, I want to introduce you to Jonah Halper…
!
Referral
Hi David, this is Jonah Halper from Pencils of Promise.
Alex Donovan recommended I give you a call…
!
Association
Hi David, this is Jonah Halper from Pencils of Promise.
You may know Alex Donovan. He sits on our board.
!
Cold
Hi David, this is Jonah Halper from Pencils of Promise.