This document is a resume for Jon Gay that outlines his professional experience in brand management, community engagement, revenue generation, and social media growth for radio stations. His experience includes growing ratings and audiences through stabilizing station lineups, creating engaging social media content, and establishing community partnerships. He has held positions at Clear Channel Radio, Sison Broadcasting, and as marketing director and DJ for Club Rave/Club Karib.
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Jon Gay Resume - Brand Development, Social Media Growth
1. JON GAY
781.608.9788 https://www.linkedin.com/in/jongay18 jongay18@gmail.com
AREAS OF EXPERTISE
Brand Development Community Engagement
Revenue Generation Social Media Growth
Market Demographics Multi-platform Messaging
PROFESSIONAL EXPERIENCE
CLEAR CHANNEL RADIO / iHEARTMEDIA, New Orleans, LA 2013 – Present
Brand Manager/Program Director/Afternoon Host (Voodoo 104 KVDU)
Oversee all on-air and digital content for radio station, blending local and national programming. Responsible for
managing radio station brand on air, on site, and online. Selected community events for station involvement.
Grew ratings by 85% by stabilizing station lineup and messaging, which increased customer base and attracted
additional advertisers.
Doubled customer base on Facebook and Twitter by creating and sharing content, and interacting with fan base
Frequently led 8-station on-air staff in web hits to DJ blog
Created Instagram account and text messaging database, resulting in additional web hits and tune ins to station
Wrote and produced all recorded on-air branding
Researched and created online content for station blog
Increased brand recognition by establishing partnerships with local non-profit organizations, resulting in greater
participation at community events.
CLEAR CHANNEL RADIO, Detroit, MI 2011 – 2012
Social Media Director/On-Air Host (Channel 955 WKQI)
Handled on air and online content for various time slots. Acted as voice of station during that time. Also handled
listener interactions on station social media after hours and during national programming.
Executed and communicated all station promotional messages to audience on-air and online.
Used power of listeners to trend worldwide on Twitter.
Hosted weekly 3 hour live nightclub broadcast inside MGM Grand Detroit
SISON BROADCASTING, Burlington, VT 2007 - 2011
Night Host/Imaging, 95 Triple X Radio - WXXX
Responsible for 7pm-12am weeknight show and content,
Launched station Facebook and Twitter pages, which resulted in increased digital awareness of station, and
allowed us to drive listening through social media.
CLUB RAVE/CLUB KARIB, Saint Albans, VT 2006 – 2011
Marketing Director/In-house DJ
Hosted and selected music for nightclub on Friday and Saturday nights. Coordinated all advertising for nightclub
Wrote, voiced, and produced all radio spots
Allocated funds for print media advertisements
Researched, found, and installed software to play and mix music
EDUCATION
BS, Broadcast Journalism, Syracuse University, Syracuse, NY