Presentation for Soc 334 Popular Culture

1. Cross Dressing
Team: Purple
Jessa, Dharshaini, Jolene

2. Intro
- Today context of cross dressing
- Cross-dressing is the act of wearing items of clothing not commonly associated with one's
sex.
- How it is a popular culture
- Meanings of clothes
- Clothes are means for people to express themselves and an identity they wish to portray to the
world. The voice they endorse is reflected in their dressing.
- Form of power
- shows social class

3. Hegemony
- Heteronormative dressing has always been the proscribed by the dominant class, made it seem like a social norm.
- Hegemony theory is a negotiated concoction of the dominant and the subordinate class, commercial and authentic
- A negotiation to some people through various facets, they either indulge momentarily through activities like drag
performances, in the comfort of their homes or through daily activities that follows the general expectations but breaks
certain boundaries.
- Today people use cross-dressing as a compromise or a
- Forms of resistance and incorporation
- Constant competition of interests and values creates a shifting balance that creates a compromise equilibrium
Self hegemony
- Identification
- Social class
- Self expression

4. Gender
- Gender inequality/ gender relations - how the media portrays women and women struggling for their voice to be heard
- Feminism
- Hypersexualisation of women
- Billie Eilish
- Gender fluidity
- Social structures on identity and family
- How people resonates
- Power
- Masculinity in the sense of gender norms
- Voices and meanings
- religion/culture/tradition reasons
- Social class
- Perpetuates the line of differences/ or blurs them
- Identity
- Political legitimacy - women are suppressed in society; Pink tax, wage gap therefore they oppose through dressing and imitating a man.
- Superficial connection/ passive consumption with our clothes - but will clash with identity please phrase better so not to contradict note to Jessa
- Mass media era, gender roles were defined by one’s biological gender.

5. Consumerism
Commodification of sexuality
- selling what it is to be a men or women
- Identify with the object
- Technology
- How does it create ideas, and mindsets in cross dressing through technology? Tangible aspects
- Transformation/ shift in ….
- Changing the terms of reality → cross-dressing becoming well-known by celebrities and media
- Change the way of how we view things in the world
- TV shows, Youtube videos and social media platforms
- Drag races
- Makeup reviews by men
- Reality Tv
- Instagram influences
- Tiktok videos
- Intensification in exposure from representation on TV shows across different forms of media and platforms that invade moment spaces.
- I kissed a girl Katy Perry ( dont thnk this can, cause we are not talking about LGBTQ and her music vid doesnt show any cross dressing)
- Heather
- Harry Styles
- Caitlyn Jenner, bruce jenner in the pass
- Jaden smith
- Bretman rock
- James charles
- Rent! the musical
- America’s next top model
snger boy george
Annie lennox in her music video sweet dreams

6. Capitalist (makeup brand/ artist)
Transformative effects on how we see ourselves and develop our sense of self
Meanings carried by the goods perpetuate or challenge the order of things - eg class distinctions, gender norms
Transformation of how we experience ourselves from humans in the past
- Sense of identity
- Open market to the opposite gender for drag races that use to only cater to women’s makeup, etc.
- Clothing items that portrays feminine or masculinity for the genders or even unisex
- E.g. flower patterns on male clothing, females wearing pants,oversized clothes for females
- Capitalism does have a role with regards to cross dressing
- Power to decide and convince the society of their decision which ultimately the society agrees to
The lack of meaning or connection in consuming the products or imitating emulating the identity they wish to portray. However consumerism does not promote
a stable identity because the constant change in style and trends.
- Commodification of sexuality - to profit off of people, what sells
- Change in the meaning of being a man or a woman. Man - authoritative = suit, chains and structured clothing. Women - feminine, empowered =
- Perpetuated by advertisements *find ads*
Globalisation
- Exchange of ideologies and beliefs Freedom of expression - western thinking, individualistic approach but Asians are more collective and calls for more
unified front or “face”
- Catalyst of change
- Cross dressing as a vision that is ambiguous and pushes in an opposite direction.