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Gauntlett's Theories of Identity

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MEDIA REPRESENTATION
GAUNTLETT’S THEORIES OF IDENTITY
GAUNTLETT’S THEORIES OF IDENTITY
GAUNTLETT’S THEORIES OF IDENTITY
WHAT DOES THE EXAM BOARD TELL US?
GAUNTLETT’S THEORIES OF IDENTITY
The media have an important but complex relationship with identities. In the
modern world, it is now an expectation that individuals make choices about
their identity and lifestyle. Even in the traditional media, there are many
diverse and contradictory media messages that individuals can use to think
through their identities and ways of expressing themselves. For example, the
success of ‘popular feminism’ and increasing representation of different
sexualities created a world where the meaning of gender, sexuality and
identity is increasingly open.
The online media offer people a route to self-expression, and therefore a
stronger sense of self and participating in the world by making and
exchanging. These media are places of conversation, exchange and
transformation: ‘a fantastically messy set of networks filled with millions of
sparks – some igniting new meanings, ideas and passions and some just fading
away.’ People still build identities, but through everyday, creative practice.
However, this practice would be improved by better platforms for creativity.
GAUNTLET – CONTEXT
GAUNTLET – CONTEXT
Gauntlett’s work was inspired by the media
proliferation boom in the 1980s and 1990s.
This period gave audiences access to more media
products and broadcast channels than ever before.
Gauntlett suggests that increased diversity of choice
fundamentally changed the way that audiences use
media products.
He posits that audiences became
active rather than passive consumers,
selecting from the huge diversity of
different representations to
craft their personal identities.

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REPRESENTATION - GAUNTLET.pptx

  • 3. GAUNTLETT’S THEORIES OF IDENTITY WHAT DOES THE EXAM BOARD TELL US?
  • 4. GAUNTLETT’S THEORIES OF IDENTITY The media have an important but complex relationship with identities. In the modern world, it is now an expectation that individuals make choices about their identity and lifestyle. Even in the traditional media, there are many diverse and contradictory media messages that individuals can use to think through their identities and ways of expressing themselves. For example, the success of ‘popular feminism’ and increasing representation of different sexualities created a world where the meaning of gender, sexuality and identity is increasingly open. The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.
  • 6. GAUNTLET – CONTEXT Gauntlett’s work was inspired by the media proliferation boom in the 1980s and 1990s. This period gave audiences access to more media products and broadcast channels than ever before. Gauntlett suggests that increased diversity of choice fundamentally changed the way that audiences use media products. He posits that audiences became active rather than passive consumers, selecting from the huge diversity of different representations to craft their personal identities.
  • 7. GAUNTLET – CONTEXT Gauntlett was heavily influenced by Anthony Giddens’ analysis of post-traditional culture change in Western societies. In traditional societies, identities were constructed via rigid traditions. Men and women were expected to assume stereotypical roles that were based on social customs, family expectations and rigid social codes. Institutions like schools, the church and the media reinforce these social codes.
  • 8. GAUNTLET – CONTEXT According to Giddens, ‘late modernity’ began after WWII and marked a relaxation of the rigid social roles. In this period, individuals began to form and shape their own outlooks and beliefs. Giddens argued that globalisation exposed people to a wider range of social and cultural values, which challenged their locally prescribed traditional beliefs.
  • 9. GAUNTLET – CONTEXT Giddens uses the term ‘reflexive project of the self.’ He claims that identity is not fixed but fluid and that people in ‘late modernity’ have more opportunities to review, revise and deconstruct our own identities, meaning that we can escape from narrow gender and class-based roles. Gauntlett applies Giddens’ arguments to mass media and concludes that the wide variety of representations allow us to: ‘create, maintain and revise a set of biographical narratives – the story of who we are, and how we came to be where we are now.’
  • 10. GAUNTLETT’S THEORIES OF IDENTITY The media have an important but complex relationship with identities. In the modern world, it is now an expectation that individuals make choices about their identity and lifestyle. Even in the traditional media, there are many diverse and contradictory media messages that individuals can use to think through their identities and ways of expressing themselves. For example, the success of ‘popular feminism’ and increasing representation of different sexualities created a world where the meaning of gender, sexuality and identity is increasingly open. The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.
  • 11. GAUNTLETT’S THEORIES OF IDENTITY it is now an expectation that individuals make choices about their identity and lifestyle.
  • 12. GAUNTLETT’S THEORIES OF IDENTITY it is now an expectation that individuals make choices about their identity and lifestyle. Consider the vast range of lifestyle magazines.
  • 13. GAUNTLETT’S THEORIES OF IDENTITY it is now an expectation that individuals make choices about their identity and lifestyle. Consider the vast range of lifestyle magazines.
  • 14. GAUNTLETT’S THEORIES OF IDENTITY The success of ‘popular feminism’ and increasing representation of different sexualities created a world where the meaning of gender, sexuality and identity is increasingly open.
  • 16. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett is very applicable to multi protagonist T.V. programmes.
  • 17. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett is very applicable to multi protagonist T.V. programmes.
  • 18. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett is very applicable to multi protagonist T.V. programmes. The birth of multi- protagonist TV drama enhances the idea that identity is fluid. The audience can pick the character with which they feel greatest kinship.
  • 19. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett is very applicable to multi protagonist T.V. programmes. The birth of multi- protagonist TV drama enhances the idea that identity is fluid. The audience can pick the character with which they feel greatest kinship. In addition, platforms like Netflix encourage users to seek out programmes that reinforce their chosen identities within the ever-growing range of existing possibilities.
  • 20. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett also points out the influence of narrative on identity.
  • 21. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett also points out the influence of narrative on identity.
  • 22. GAUNTLETT’S THEORIES OF IDENTITY Gauntlett also points out the influence of narrative on identity. He explains that most T.V. and film narratives feature a transformation of a central hero. He suggests that viewers might: ‘borrow from these stories when shaping our narratives of the self’
  • 23. GAUNTLETT’S THEORIES OF IDENTITY The media have an important but complex relationship with identities. In the modern world, it is now an expectation that individuals make choices about their identity and lifestyle. Even in the traditional media, there are many diverse and contradictory media messages that individuals can use to think through their identities and ways of expressing themselves. For example, the success of ‘popular feminism’ and increasing representation of different sexualities created a world where the meaning of gender, sexuality and identity is increasingly open. The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.
  • 24. GAUNTLETT’S THEORIES OF IDENTITY The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.
  • 25. GAUNTLETT’S THEORIES OF IDENTITY The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.
  • 26. GAUNTLETT’S THEORIES OF IDENTITY The online media offer people a route to self-expression, and therefore a stronger sense of self and participating in the world by making and exchanging. These media are places of conversation, exchange and transformation: ‘a fantastically messy set of networks filled with millions of sparks – some igniting new meanings, ideas and passions and some just fading away.’ People still build identities, but through everyday, creative practice. However, this practice would be improved by better platforms for creativity.