More Related Content
More from Johnny Schaefer
More from Johnny Schaefer (20)
Case Study_ Swiffer Case Study Works Cited.doc
- 1. Works Cited
Ferrell, O.C Hartline, Micheal. Marketing Strategy.
Mason: South-Western, 2005
Dove, Terry. Personal interview. 01 05. 2006.
Gill, John. Personal interview. 01 05. 2006.
Gerster, Sandy. Personal interview. 28 04. 2006
Hine, Joe. Personal interview. 28 04. 2006.
Hayes, Angie. Personal interview. 03 05. 2006.
Hakim, Abdul. Personal interview. 03 05. 2006.
Gonzales, Fransico. Personal interview. 02 05. 2006.
Donahue, Kim. Personal interview. 03 05. 2006.
Proctor and Gamble. Homepage. 05 01. 2006. 04 29. 2006 <www.pg.com>.
Quickie Brand. Homepage. 05 01. 2006. 04 29. 2006 <www.quickie.com>.
Libman. Homepage. 05 01. 2006. 04 29. 2006 <www.libman.com>.
Clorox. Homepage. 05 01. 2006. 04 29. 2006 <www.clorox.com>.
Pledge. Homepage. 05 01. 2006. 04 29. 2006 <www.pledge.com>.
Advertising Age. Homepage. 05 01. 2006. 04 29. 2006 <www.adage.com>.
Survey Monkey. Homepage. 05 01. 2006. 04 29. 2006 <www.surveymonkey.com>.
http://brandnoise.typepad.com/brand_noise/2005/07/swiffer_saturat.html
http://www.snopes.com/critters/crusader/swiffer.asp
http://www.tns-mi.com/news/12072005.htm
http://www.consumeraffairs.com/recalls04/swiffer.html
Mediamark
Pbi
RDS