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DiVitas Mobile Unified Communications Solution Battlecard
Solution Overview
                                                                        DiVitas Home Screen                                                      Customer Value
DiVitas Mobile UC lowers an organization’s overall mobile
                                                                                                                                                 A more available worker is a more productive worker who saves time,
communications costs while improving worker efficiency and
                                                                                                                                                 or generates more output than those who take longer to complete the
productivity.
                                                                                                                                                 same business process.
DiVitas extends the deskphone by duplicating its functionality onto a
                                                                                                                                                 DiVitas makes workers (1) continuously available (via voice, email or
smartphone – and complementing it with key business
                                                                                                                                                 IM), and (2) at the least cost possible (by leveraging WiFi,
communication applications (contacts, voicemail, IM, presence).
                                                                                                                                                 Transparent Callback and existing PBX infrastructure) and (3) more
                                                                                                                                                 productive (by making them more available to respond to others).
Leveraging existing PBX and WiFi deployments, DiVitas protects an
                                                                                                                                                 Organizations that deploy the DiVitas Mobile UC solution will
organization’s previous investments in expensive infrastructure.
                                                                                                                                                 increase worker productivity, improve their bottom line and recognize
                                                                                                                                                 a fast and measurable return on investment.
Now no matter where workers are located, on or off campus – by
deskphone, in WiFi or cellular, they are reachable on their deskphone
                                                                                                                                                 The value of the DiVitas Mobile UC solution is delivered through:
extension.
                                                                        Reduce cellular Costs -- DiVitas intelligently roams from cellular to    Reduced cellular expenses
                                                                        free WiFi wherever voice quality WiFi support is available—              •   Lowest cost call routing favors free WiFi when available to
                                                                        automatically without interrupting the call. In areas where incoming         reduce cellular minutes
                                                                        calls cost less than outgoing calls, DiVitas Transparent Callback will
                                                                                                                                                 •   WiFi calls avoid international roaming charges
                                                                        significantly reduces cellular expenses even further.
                                                                                                                                                 •   Transparent call back reduces expensive international cellular
                                                                                                                                                     (typically over 70% reduction in costs)
                                                                        Consolidate communication devices – Combining multiple
                                                                                                                                                 •   IM over WiFi is free and will not incur text charges over cellular.
                                                                        servers (i.e. IM, presence, mobility) and devices (i.e. walkie talkie,
                                                                                                                                                 Improved collaboration and problem solving
                                                                        mobile voice, deskphone) onto a single client and a single server
                                                                                                                                                 •   Single number reach provides continuous availability to
                                                                        simplifies business communication and reduces communication
                                                                                                                                                     individuals via 4 digit extension dialing
                                                                        costs.
Solution Components                                                                                                                              •   Seamless roaming ensures calls are not dropped when moving
DiVitas Mobile UC is a software solution that is comprised of two                                                                                    between WiFi and cellular networks
                                                                        Flexibility through technology choice– Developed as a true open
components:                                                                                                                                      •   Presence broadcasts preferred contact method (phone or IM) to
                                                                        architecture, DiVitas has been designed to leverage existing
      •     DiVitas Client                                                                                                                           guarantee quick responses
                                                                        telephony infrastructure, such as PBXs and WLANs, already located
      •     DiVitas Server                                                                                                                       •
                                                                        within an organization. Additionally the solution operates on a wide         IM sends quick text messages to individuals unavailable by
Together, they provide economical and continuous reach to decision      variety of smartphones offered by various manufacturers and                  phone
makers, increasing the overall efficiency of any organization.          interoperates with the many carriers world-wide.                         Increased worker productivity and efficiency
                                                                                                                                                 •    Continuous worker availability prevents business processes
Solution Features                                   Client   Server     Continual employee accessibility, productivity and                            from stalling due to human latency issues
                                                                        responsiveness – Continuous access to individuals through single
Support for full PBX functionality                     X
                                                                                                                                                 •    Eliminating human latency increases worker efficiency on a
                                                                        number reach deskphone, contact directory, IM, presence and visual
Easy access to key communication applications          X                                                                                              daily basis
                                                                        voice mail is now available on a single handset.
Visual Voicemail                                       X                                                                                         •    Single number reach avoids voicemail and associated phone
Environment Aware™ seamless roaming                    X                                                                                              tag.
                                                                        Extend IT control over mobile communications -- DiVitas
Transparent deskphone integration                     X                 increases enterprise control over business applications that have
Agnostic IP PBX integration                                      X      been mobilized. Now enterprises can impose policy and monitor,
Superior voice quality engine                                    X      track and record mobile communications the same way they manage
Least cost call routing (always uses WiFi first)                 X      desk-based applications today.
Transparent call back (reduce international                      X                                                                                                                              WiFi
                                                                                                                                                                   Cellular
cellular rates)                                                         Enterprise-class distributed system administration – Offering
                                                                        graphical tools such as on-demand debugging, active call monitoring
Over The Air (OTA) installation & maintenance                    X
                                                                        and complete call logging and reporting enables IT to manage and
Enterprise-class administration & governance                     X
                                                                        support DiVitas Mobile UC world-wide.
Ring groups                                                      X

                                                                        Internal use only – not for distribution to customers
DiVitas Mobile UC                                                                                                                                                                              January 2009
DiVitas Mobile Unified Communications Solution Battlecard
Customer Targeting                                                                                                                                                           DiVitas             UC             eFMC
                                                                                                                                                  Mobile UC Criteria
                                                                         Pain – CRM team is not efficiently connecting back to customers          Integrated Mobile UC
Vertical Industry: DiVitas Mobile UC is beneficial to any vertical                                                                                                                               Depends on     Completely
                                                                                                                                                  features (PBX,             Fully integrated,
                                                                         generating customer dissatisfaction and disloyalty
industry where organizations have the following characteristics                                                                                                                                  vendor         3rd party
                                                                                                                                                  Contacts, IM, Presence,    full featured
                                                                         DiVitas Mobile UC Value – support representatives are made 100%
•    a highly mobile workforce                                                                                                                                                                   domain         dependent
                                                                                                                                                  Social Networking)
                                                                         available by deskphone or mobile phone during their shift making
•    decision makers are frequently taken away from their desk                                                                                    Flexible and easy 3rd      Simple and
                                                                         them immediately responsive to customer needs                                                                           NA             Complicated
•    experience issues with spotty cellular coverage on campus                                                                                    party app integration      quick
                                                                                                                                                  Seamless Handoff           QoS, coverage                      Primarily AP
                                                                                                                                                                                                 Manual
                                                                         Pain – worker’s frequently taken away from their desks results
Organization Size: DiVitas is targeting organizations with over 100                                                                               Criteria                   and policies                       location
                                                                         in too many calls being placed into voicemail and expensive
employees. These employees can be mobile workers who roam off                                                                                     WLAN dependency for        Works with any                     Works with
                                                                                                                                                                                                 NA
                                                                         phone tag
campus or decision makers who regularly leave their desk. Both                                                                                    seamless handoff           WLAN                               any WLAN
                                                                         DiVitas Mobile UC Value – workers carry their deskphone with them
groups of users are taken away from their deskphone and are                                                                                       Control over server-side
                                                                                                                                                                             Full Control        Limited        No Control
                                                                         via their mobile phone while away from their desk eliminating most       mobile features
therefore regularly unavailable at their business number.
                                                                         voicemail and phone tag.                                                                            Full featured
                                                                                                                                                                                                 Limited        Seamless
                                                                                                                                                                             GUI, seamless
Customer Target:: Interestingly, DiVitas is very relevant to an                                                                                   Handset client
                                                                                                                                                                                                 featured GUI   handoff only
                                                                                                                                                  capabilities               handoff, voice
organization’s CFO, CIO as well as their business units                  Pain – Workers carry too many devices making it impossible to
                                                                                                                                                                             quality
                                                                         ensure contact on the first attempt
                                                                                                                                                  Integrated voice engine
CFO Pain Points and Value:                                               DiVitas Solution Value - By consolidating multiple devices into one      (to compensate for
Pain - Cellular expenses are too high                                                                                                                                        Yes                 No             No
                                                                         DiVitas handset, workers are reachable by a single deskphone             network and handset
DiVitas Mobile UC Value - DiVitas least cost routing (favoring free      number, a single email address and a single IM address.                  deficiencies)
WiFi) promises to lower cellular expenses significantly                                                                                                                      Enterprise,
                                                                         Competitive Overview                                                                                hosted
                                                                                                                                                                                                 Enterprise     Enterprise
Pain – Individual cellular plans are constantly over their limit                                                                                  Deployment options         SMB (thru
                                                                         Mobile UC is an exciting market that has transpired out of combining                                                    only           only
                                                                                                                                                                             hosted)
DiVitas Mobile UC Value – Because of the focus on free WiFi, cellular    the most desirable features from two related but somewhat dissimilar
usage will drop, allowing renegotiation with service providers and       markets, eFMC (Enterprise Fixed Mobile Convergence), also called
consideration of shared minute plans                                     FMC (Fixed Mobile Convergence), and UC (Unified
                                                                                                                                                  Objection Handling and FAQ
                                                                         Communications).
                                                                                                                                                  Q: Can’t I get this capability from RIM or Apple?
Pain – International business has become exponentially
                                                                                                                                                  A: Neither RIM or Apple offer an enterprise mobile solution that
expensive due to the high cost for outgoing calls                        eFMC is a market focused primarily on fixed and mobile telephony
                                                                                                                                                  leverages free WiFi for calls, which negates both the worker productivity
DiVitas Mobile UC Value – DiVitas Transparent Callback lowers the        convergence. The aim is to provide both services with a single
                                                                                                                                                  gains and the cellular cost savings of Mobile UC
cost of expensive outbound calls made outside the US to equal less       phone. Typically, these services forward the deskphone number to a
expensive (or even free) inbound calls                                   dual mode mobile phone, enabling workers to be available when off
                                                                                                                                                  Q: How long will it take to get my company up and running on
                                                                         campus. Most eFMC products offer seamless roaming between WiFi
                                                                                                                                                  the DiVitas solution?
Pain – The IRS just fined my organization hundreds of                    and cellular networks enabling calls to continue when moving
                                                                                                                                                  A: We have many customers who are in production within a week of
thousands of dollars for not keeping accurate records on                 between the two networks.
                                                                                                                                                  installing the DiVitas Mobile UC software. Much of it depends on how
employee business cellular usage
                                                                                                                                                  well an organization prepares itself. We provide a pre-install
DiVitas Mobile UC Value – DiVitas maintains records of all calls         UC refers to a market whose goal is to integrate all forms of
                                                                                                                                                  document that when completed, gives us and our partners the
made through its Mobile UC handset, ensuring an accurate record for      communications such as voice, email, Presence and messaging. It’s
                                                                                                                                                  information to place the product into production quickly.
all business calls for reporting purposes                                goal is to allow an individual to send or receive a message on one
                                                                         medium and received on another. For example, one can receive a
                                                                                                                                                  Q: How can I track my cellular savings?
CIO Pain Points and Value:                                               voice mail message and then read it in their email inbox using a
                                                                                                                                                  A: DiVitas offers a utility that clearly shows WiFi and cellular usage.
Pain – I cannot control mobile phone usage because it is in the          unified communications program.
                                                                                                                                                  This report gives an organization a quick and easy way to compute
hands of the carrier
                                                                                                                                                  its cellular savings.
DiVitas Mobile UC Value – Integrating with the PBX enables DiVitas       Mobile UC Competitive Advantage
to pass control of mobile phone usage over to IT. DiVitas utilizes the   Mobile UC is a newer market that combines much of the integrated
                                                                                                                                                  Key Contact
Carrier for their cellular network and not for managing the call         communications capabilities available in the UC space with the
                                                                                                                                                  Richard Watson
                                                                         seamless WiFi to Cellular roaming available in the eFMC space.
Business Unit Pain Points and Value:                                                                                                              Director of Product Management
                                                                         Mobile UC is currently looked at by the analysts as the technology of
Pain – Decisions take too long, slowing down business process,                                                                                    650.605.0886
                                                                         choice for organizations looking to increase worker productivity while
costing the company money and decreasing competitiveness                                                                                          Richard.Watson@DiVitas.com
                                                                         significantly reducing their cellular costs.
DiVitas Mobile UC Value – seamless roaming between WiFi and
cellular networks ensures continuous connectivity to decision makers
via their deskphone number

                                                                         Internal use only – not for distribution to customers
DiVitas Mobile UC                                                                                                                                                                                  January 2009

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DiVitas Solution Overview

  • 1. DiVitas Mobile Unified Communications Solution Battlecard Solution Overview DiVitas Home Screen Customer Value DiVitas Mobile UC lowers an organization’s overall mobile A more available worker is a more productive worker who saves time, communications costs while improving worker efficiency and or generates more output than those who take longer to complete the productivity. same business process. DiVitas extends the deskphone by duplicating its functionality onto a DiVitas makes workers (1) continuously available (via voice, email or smartphone – and complementing it with key business IM), and (2) at the least cost possible (by leveraging WiFi, communication applications (contacts, voicemail, IM, presence). Transparent Callback and existing PBX infrastructure) and (3) more productive (by making them more available to respond to others). Leveraging existing PBX and WiFi deployments, DiVitas protects an Organizations that deploy the DiVitas Mobile UC solution will organization’s previous investments in expensive infrastructure. increase worker productivity, improve their bottom line and recognize a fast and measurable return on investment. Now no matter where workers are located, on or off campus – by deskphone, in WiFi or cellular, they are reachable on their deskphone The value of the DiVitas Mobile UC solution is delivered through: extension. Reduce cellular Costs -- DiVitas intelligently roams from cellular to Reduced cellular expenses free WiFi wherever voice quality WiFi support is available— • Lowest cost call routing favors free WiFi when available to automatically without interrupting the call. In areas where incoming reduce cellular minutes calls cost less than outgoing calls, DiVitas Transparent Callback will • WiFi calls avoid international roaming charges significantly reduces cellular expenses even further. • Transparent call back reduces expensive international cellular (typically over 70% reduction in costs) Consolidate communication devices – Combining multiple • IM over WiFi is free and will not incur text charges over cellular. servers (i.e. IM, presence, mobility) and devices (i.e. walkie talkie, Improved collaboration and problem solving mobile voice, deskphone) onto a single client and a single server • Single number reach provides continuous availability to simplifies business communication and reduces communication individuals via 4 digit extension dialing costs. Solution Components • Seamless roaming ensures calls are not dropped when moving DiVitas Mobile UC is a software solution that is comprised of two between WiFi and cellular networks Flexibility through technology choice– Developed as a true open components: • Presence broadcasts preferred contact method (phone or IM) to architecture, DiVitas has been designed to leverage existing • DiVitas Client guarantee quick responses telephony infrastructure, such as PBXs and WLANs, already located • DiVitas Server • within an organization. Additionally the solution operates on a wide IM sends quick text messages to individuals unavailable by Together, they provide economical and continuous reach to decision variety of smartphones offered by various manufacturers and phone makers, increasing the overall efficiency of any organization. interoperates with the many carriers world-wide. Increased worker productivity and efficiency • Continuous worker availability prevents business processes Solution Features Client Server Continual employee accessibility, productivity and from stalling due to human latency issues responsiveness – Continuous access to individuals through single Support for full PBX functionality X • Eliminating human latency increases worker efficiency on a number reach deskphone, contact directory, IM, presence and visual Easy access to key communication applications X daily basis voice mail is now available on a single handset. Visual Voicemail X • Single number reach avoids voicemail and associated phone Environment Aware™ seamless roaming X tag. Extend IT control over mobile communications -- DiVitas Transparent deskphone integration X increases enterprise control over business applications that have Agnostic IP PBX integration X been mobilized. Now enterprises can impose policy and monitor, Superior voice quality engine X track and record mobile communications the same way they manage Least cost call routing (always uses WiFi first) X desk-based applications today. Transparent call back (reduce international X WiFi Cellular cellular rates) Enterprise-class distributed system administration – Offering graphical tools such as on-demand debugging, active call monitoring Over The Air (OTA) installation & maintenance X and complete call logging and reporting enables IT to manage and Enterprise-class administration & governance X support DiVitas Mobile UC world-wide. Ring groups X Internal use only – not for distribution to customers DiVitas Mobile UC January 2009
  • 2. DiVitas Mobile Unified Communications Solution Battlecard Customer Targeting DiVitas UC eFMC Mobile UC Criteria Pain – CRM team is not efficiently connecting back to customers Integrated Mobile UC Vertical Industry: DiVitas Mobile UC is beneficial to any vertical Depends on Completely features (PBX, Fully integrated, generating customer dissatisfaction and disloyalty industry where organizations have the following characteristics vendor 3rd party Contacts, IM, Presence, full featured DiVitas Mobile UC Value – support representatives are made 100% • a highly mobile workforce domain dependent Social Networking) available by deskphone or mobile phone during their shift making • decision makers are frequently taken away from their desk Flexible and easy 3rd Simple and them immediately responsive to customer needs NA Complicated • experience issues with spotty cellular coverage on campus party app integration quick Seamless Handoff QoS, coverage Primarily AP Manual Pain – worker’s frequently taken away from their desks results Organization Size: DiVitas is targeting organizations with over 100 Criteria and policies location in too many calls being placed into voicemail and expensive employees. These employees can be mobile workers who roam off WLAN dependency for Works with any Works with NA phone tag campus or decision makers who regularly leave their desk. Both seamless handoff WLAN any WLAN DiVitas Mobile UC Value – workers carry their deskphone with them groups of users are taken away from their deskphone and are Control over server-side Full Control Limited No Control via their mobile phone while away from their desk eliminating most mobile features therefore regularly unavailable at their business number. voicemail and phone tag. Full featured Limited Seamless GUI, seamless Customer Target:: Interestingly, DiVitas is very relevant to an Handset client featured GUI handoff only capabilities handoff, voice organization’s CFO, CIO as well as their business units Pain – Workers carry too many devices making it impossible to quality ensure contact on the first attempt Integrated voice engine CFO Pain Points and Value: DiVitas Solution Value - By consolidating multiple devices into one (to compensate for Pain - Cellular expenses are too high Yes No No DiVitas handset, workers are reachable by a single deskphone network and handset DiVitas Mobile UC Value - DiVitas least cost routing (favoring free number, a single email address and a single IM address. deficiencies) WiFi) promises to lower cellular expenses significantly Enterprise, Competitive Overview hosted Enterprise Enterprise Pain – Individual cellular plans are constantly over their limit Deployment options SMB (thru Mobile UC is an exciting market that has transpired out of combining only only hosted) DiVitas Mobile UC Value – Because of the focus on free WiFi, cellular the most desirable features from two related but somewhat dissimilar usage will drop, allowing renegotiation with service providers and markets, eFMC (Enterprise Fixed Mobile Convergence), also called consideration of shared minute plans FMC (Fixed Mobile Convergence), and UC (Unified Objection Handling and FAQ Communications). Q: Can’t I get this capability from RIM or Apple? Pain – International business has become exponentially A: Neither RIM or Apple offer an enterprise mobile solution that expensive due to the high cost for outgoing calls eFMC is a market focused primarily on fixed and mobile telephony leverages free WiFi for calls, which negates both the worker productivity DiVitas Mobile UC Value – DiVitas Transparent Callback lowers the convergence. The aim is to provide both services with a single gains and the cellular cost savings of Mobile UC cost of expensive outbound calls made outside the US to equal less phone. Typically, these services forward the deskphone number to a expensive (or even free) inbound calls dual mode mobile phone, enabling workers to be available when off Q: How long will it take to get my company up and running on campus. Most eFMC products offer seamless roaming between WiFi the DiVitas solution? Pain – The IRS just fined my organization hundreds of and cellular networks enabling calls to continue when moving A: We have many customers who are in production within a week of thousands of dollars for not keeping accurate records on between the two networks. installing the DiVitas Mobile UC software. Much of it depends on how employee business cellular usage well an organization prepares itself. We provide a pre-install DiVitas Mobile UC Value – DiVitas maintains records of all calls UC refers to a market whose goal is to integrate all forms of document that when completed, gives us and our partners the made through its Mobile UC handset, ensuring an accurate record for communications such as voice, email, Presence and messaging. It’s information to place the product into production quickly. all business calls for reporting purposes goal is to allow an individual to send or receive a message on one medium and received on another. For example, one can receive a Q: How can I track my cellular savings? CIO Pain Points and Value: voice mail message and then read it in their email inbox using a A: DiVitas offers a utility that clearly shows WiFi and cellular usage. Pain – I cannot control mobile phone usage because it is in the unified communications program. This report gives an organization a quick and easy way to compute hands of the carrier its cellular savings. DiVitas Mobile UC Value – Integrating with the PBX enables DiVitas Mobile UC Competitive Advantage to pass control of mobile phone usage over to IT. DiVitas utilizes the Mobile UC is a newer market that combines much of the integrated Key Contact Carrier for their cellular network and not for managing the call communications capabilities available in the UC space with the Richard Watson seamless WiFi to Cellular roaming available in the eFMC space. Business Unit Pain Points and Value: Director of Product Management Mobile UC is currently looked at by the analysts as the technology of Pain – Decisions take too long, slowing down business process, 650.605.0886 choice for organizations looking to increase worker productivity while costing the company money and decreasing competitiveness Richard.Watson@DiVitas.com significantly reducing their cellular costs. DiVitas Mobile UC Value – seamless roaming between WiFi and cellular networks ensures continuous connectivity to decision makers via their deskphone number Internal use only – not for distribution to customers DiVitas Mobile UC January 2009