How the digital media world has evolved and changed over time, and how John Textor has been a driving force in the modern evolution of technological advancement and it's applications to entertainment.
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Digital media
1. New Digital Media Frontiers With Old Techniques and Innovation
Digital media is crossing new frontiers by using old techniques, resulting in
life like images of deceased performers to appear to perform at music awards.
The visionary media executive behind such success is Pulse Executive Chairman,
John Textor. John Textor has an Oscar winning background in graphics.
The image of Michael Jackson was seen at the 2014 Billboard Awards. The image
created is not a hologram, but rather developed from modernizing an illusion
method used by magicians since the 16th century, called “Pepper“s Ghost“ after a
magician named Henry Pepper popularized it in 1862. The technique makes it
appear that figures, objects, or ghosts, have materialized in a room.
Add in today“s technical revolution in graphic animation, amazing movie camera
capabilities and a desire to provide the best and cutting edge in entertainment
and the result is the ability to bring back beloved performers for an audience
to enjoy.
The photo-realistic digital human image is only one of the possibilities John
Textor sees as part of the future of entertainment media. His company, Pulse
Evolution Corporation is keenly pursuing development of a broad spectrum of
entertainment properties through broad venue spectrums as well as diverse
technology platforms.
John Textor“s strong background has made him a market leader in this area. He
previously was the Chairman and CEO of Digital Domain Productions and Digital
Domain Media Group. From these two companies came 80 feature films, including
blockbusters such as Transformers and Pirates of the Caribbean at World“s End.
The companies earned numerous awards including Academy Awards and CLIO
advertising awards. Textor“s companies achieved the “holy grail of animation“
for being the first company to produce a realistic digital human character and
earned them the 2009 Academy Award in Visual Effects for “The Curious Case of
Benjamin Button“. Further, the company received an Academy Award for Best Make
Up for this digital character.
In today“s world of on demand streaming on the go media, toddlers watch media on
smart phones and tablets while riding in grocery carts or strapped to high
chairs in restaurants. Seniors find their favorites easy to access on tablets in
waiting rooms of physician offices. Newspapers offer 3D online videos of special
feature stores online. The future remains exciting as the development of
entertainment properties by John Textor promises to be innovative and full of
surprises for everyone to enjoy.