Movie Industry Presentation

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How the web affects the movie industry ?

This is a presentation in a eBusiness course, given by Alexander Osterwalder.at the University of Lausanne: http://ebusiness-hec.ning.com/

You can also visit our blog: http://hecshost.unil.ch/movie/

Published in: Business, Technology
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Movie Industry Presentation

  1. The movie industry Guy Benoit Céline Rufener Andreas Schwarz Abdullah Tirtil
  2. The production compagnies: the incumbents
  3. The production compagnies: the challengers
  4. The Theater owner: the incumbents
  5. The Theater owner: the challengers
  6. The rental chains: the incumbents
  7. The rental chains: the challengers
  8. The world has changed Customers’ habits are not the same anymore They put the movie industry under pressure Their needs can be summed up in one sentence:
  9. They want it now Mark Pesce
  10. The perfect value proposition (?) Free No ads Immediatly available Huge choice
  11. Do you know what we mean?
  12. The industry needs to change Based on rarity Customers want to be part of this For many, to share became natural New models emerge Particularly a famous one ...
  13. The physical support will disappear
  14. From pay-per-use to all-you-can-see Customers want much more Pay each month, watch as much as you want
  15. Movie and music industry: a comparison
  16. Movie and music industry: a comparison Music Movie Small files Large files Huge piracy Huge piracy Streaming ser vices well Begining streaming established (Spotify, services (Hulu) Deezer, ...) You (will) carry it with You carry it with you you
  17. Computer Graphic Technology Motion capture (mocap) : Technology of recording movement and translating that movement onto a digital model. There are some exemples : The Polar Express Beowulf King Kong!! Uncanny valley : Essay of the japanese roboticist Masahiro Mori. It says that after some limits, when such characters approach! realistic similarity to humans, they become eerie, frightening, repulsive until another limit.
  18. Overcoming all uncanny effects Motion Largely the problem(uncanny valley) of realistic human motion was solved with mocap in the end of 1990s. What was left? Eyes Facial Performance Mova Contour solved these t wo problems with a new technology called "Contour"(scanning the actor), there are some exemples of movies where it has been used : Benjamin Button (reverse-aging facial effects) The Hulk (transformation of Edward Norton to the Hulk)
  19. What can be done with this technology? Possibility of creating realistic computer generated actors by capturing the facial movements of real actors. It will let fillmakers transform the apperance of actors in computer, raising the possibility of a new form of digital video in which the viewer can control the point of view. CGI decrease the total cost of the movie : Today to produce a traditional film, it cost around $200 million do produce what companies hope will be a hit.! To produce a CGI movie with the same hit potential the cost is around $60 million dollars.
  20. Where does this technology go? Mr.Perlman, the owner of the Mova Contour, said once : "Sometime in the next year or so, digital artists will start crossing that uncanny valley, and I doubt they`ll ever look back." This will certainly influence the real actors economicly. Since the speed for processing information is constantly increasing and the cost decreasing, it will be possible to make more advanced animated movies.! Soft ware development is also a key to develop more realistic-looking humans. Movie studios that are not depending on established actors will be able to act more flexible
  21. Conclusion No upside down pressure Consumers gained more power They forced the industry to change
  22. Questions?

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