4. Cleveland Clinic 1000 bed hospital and medical center 1800 physician group practice 3.3 million total visits and more than 50,000 hospital admissions Locations: Cleveland, Ohio; Fort Lauderdale, FL; Toronto, CA; Abu Dhabi, UAE; Las Vegas, NV
5. Cleveland Clinic Electronic Medical Record Epic Systems 2,000,000 patients In hospital, outpatient clinics and suburban health centers CPOE implemented Now being used for quality reporting and research
6. eHealth Initiatives Personal Health Record – tethered to EMR Online Second Opinion Google Health partnership Microsoft HealthVault – remote monitoring
7. Leadership in Healthcare Reform Outcomes Booklets – reported annually Cited as model of care efficiency President Obama’s visit to discuss reform Physicians on salary – remove motivation for fee for service
10. Web 2.0 Beginnings Unofficial Blogs – Clinical Cases and Images Unofficial Wiki – AskDrWiki.com Social Networking in Medical School Google Gadget – Walk for Good Live physician chats Google Health partnership Transition – CEO blog
12. The Transition Website Redesign – consumer research - 2008 YouTube channel – repurposing news videosCleveland Clinic News Service - 2007 Facebook page, Twitter for CME, then news - 2009 Chief of Medical Staff – Blog for medical staff with anonymous comments allowed - 2009 Wikis in several departments CMO presents strategy to Board and Trustees
16. Twitter - CME Will be Tweeting from our Medical Innovation SummitOct 5-7
17. What Enabled this Change An institution which encourages innovation Leadership willing to look at successes in other industries for new strategies New emphasis on patient engagement – Office of Patient Experience National/International strategy to recruit new patients Chief Marketing Office as a champion
18. Future Physician Social Networking Expand Twitter presence Employee polices Enterprise 2.0 – early stages Integration with eHealth tools Facebook gadgets