74% of business owners believe their Bank doesn’t understand their business or even care about them. We wanted to find out if this is even remotely true, what entrepreneurs really want from their Bank and what the most innovative Banks in the market are doing about it. So we brought together senior bankers from traditional and challenger banks with entrepreneurs, academics, journalists and experts for an honest and sometimes fiery debate. What was said surprised us all. And turned our assumptions about the future of commercial banking on its head. If you are a banker or a business owner this is for you.