An intelligent and cost effective way to get your message out. INNOVATIVE * INEXPENSIVE * ATTRACTIVE A Solution who's time has come

1. MigmaAd™
“Intelligent Advertising”
“Video Greeting”
“ THE DIRECTED ADVERTISING SOLUTION”

2. What Is It ?
 HD TV
 Detecting & Sensing
 Energy Friendly (Green Technology)
 Attention Grabbing
 Revenue Producing *
* Certain circumstances

3. MigmaAd™
The product who’s time has come, the intelligent
solution for directed advertising
 Sending Your Message
 Data Gathering
 Mobility
 Customization
 Affordable

4. Sending Your Message
• This is the most
important of all the
functions.
• This is what your Client
/ Customer previews.

5. Digital Media Tells A Better Story
The Numbers Don’t Lie
• Digital receives 10X the eye
contact of static signage
• 70% unaided recallon digital
media content
• 79% of customers surveyed
noticed the digital media
content
• 80% increased shopping
experience
• 30% increased store traffic
• 89% engaged, entertained and
improved experience
• 2-3% product per sale
increase
• Up to 3X sales lift on
products promoted with
digital signage
• Sales increase of 55% on
average, when adding
innovative digital
technology

6. Data Gathering
 People Count
 Store Images Of The People Viewing Your Message

7. People Count
How Does This Help You?
1. Traffic Patterns
2. Utilization of Space
3. Utilization of Dollars
4. Effectiveness
This tells you what locations attract the most
attention and helps you target your message !

8. Mobility
• Move with little effort
• Follow traffic patterns
• Re-position
• In a window
• Hanging on a wall
• On a stand
• On a Cart

9. Content Customization:
Modification Friendly

10. Diversification

11. Displays

12. Tradeshows

13. Images Received

14. Display & Trade Show Benefits
• Innovative
• Eye Catching
• Intelligent
• Passive Security
• Mobile
• Low Cost
• Multi-Functional

15. Easy Placement & Installation

16. Affordable Technology
• Low initial cost-- $399.00 * (Average Costs)
• Monthly Subscription Rate: *(Average Costs)
1. * $49.00 a month, includes updating up to 5 slides a month
2. * $69.00 a month, includes updating up to 10 slides a month
3. * $89.00 a month, includes updating up to 15 slides a month
4. * $109.00 a month, includes updating up to 20 slides a month
** Monthly Subscription varies with content update requirements. Subscription Includes:
a) Software Updates
b) Hardware Updates
c) Analytics
d) Content Updates
e) Free Data Storage at Migma Cloud
Note: These prices are subject to change, due to many custom variables and client requirements. There are no warranties or
guaranties (implied or otherwise) unless provided in writing.

17. U S Small Business Administration
Study
• 2,475 New Customers surveyed and 50% stated that a
electronic sign with a message, was their first
exposure to the business.
• A electronic sign with a message, may be observed
for later recall or it may prompt an immediate
response and unplanned stop.

18. • Without effective signage, the probability of
an impulse stop and purchase is greatly
reduced.
• Unlike other forms of advertising, your sign is
in direct proximity of your business. This
allows the impulse to be acted on with the
promise of immediate gratification.

19. Your Advertising Dollars
• Newspaper continue to show a continued decline in
readership. Dropping 6.5% on Sundays & 8.7% weekdays
yearly
• Radio almost a 9% drop in the last year
• Broadcast TV viewers skip over ADS since the inception of
DVR
• Internet use has increased, but the networks are getting
increasingly crowded.

20. Cost & Profitability
• This form of advertising works for you 24
hours a day and 365 days a year. The Small
Business Administration states “For owners
that choose to enhance their signage with an
electronic message display, the owners
typically increases business 15% to 150%.” a
year.
• Cost is less than a cup of coffee per day

21. ROI Using The MigmaAd™
• Average number of sales per day : 50
• Average sale amount: 100.00
• Average gross margin: 40%
• Days open per month: 20
• Electricity costs: $0.10/per day
• Sign investment per year: $700.00 to $900.00
• Vehicles or pedestrians passing business: 250
• Projected new customers : 2 per 1000 views
• Using the 15% increase in business :
• Sales: $115,000.00 Per Month
• Increase $15,000.00 Per Month
• Gross Margin: $46,000.00 Per Month
• Monthly Increase: $6000.00
• Increased Cost: $76.00/Per Month
• Increase in Margin: $5024.00

22. Real Costs & Profit Using The
MigmaAd™
US ADVERTISING COSTS-Per 1000 EXPOSURES BY MEDIA
TYPE
0
2
4
6
8
10
12
BroadcastTVSyndication
TV
M
agazines
Cable
TV
Newspapers
Radio
O
utdoor
YourSign
Series1
Cumulative Profit Over 15 Years
0
10000
20000
30000
40000
50000
60000
70000
80000
1

23. Contact Us:
MigmaAd™
1600 Providence Highway
Walpole, MA 02081
508-660-0328 X 348
www.migmaad.com