Data, the World's new Natural Resource

2. © 2014 IBM Corporation Data is the new basis of competitive advantage. Drive business outcomes by applying more sophisticated analytics across more disparate data sources in more parts of their organisation. Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators. Change the game in their industry or profession with cognitive capabilities like those seen on the North Face website. Leaders will: Our Point of View

3. © 2014 IBM Corporation Why act now? Create AgilityManage RiskOutperform Only 1 in 5 organizations allocate more than 50% of IT budget to new projects Of leaders cite growth as the key source of value from analytics Source: 1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 2013 3 - IBM Global Data Center Study, 2012 Of respondents were impacted by a cyber security breach over the past 24 months 46%75% 1in5

4. © 2014 IBM Corporation Imagine the possibilities of analysing all available data Real-time traffic flow optimisation Low-latency network analysis Fraud & risk detection Predict and act on intent to purchase Predictive asset maintenance Understand and act on customer sentiment

5. © 2014 IBM Corporation Now imagine what would happen if the business actually trusted the information Information Is Understood Information is Correct Information is Current Information is Secure Information is Holistic Information is Shared

6. © 2014 IBM Corporation The opportunity for value is infinite £31msaved in inventory costs1000 GPS-enabled buses reduce congestion 100 million 350 5%Est. reduction in single person council tax discount fraud 80% Less time required to open an account 40%increase in business referrals from IFAs 100%Improvement in ability to capture real-time data customers Identifying and targeting highest value of its Collecting and analysing asset data from sites

7. © 2014 IBM Corporation Need: Outperforming organisations increase personalisation by analysing all data to for unique knowledge of buying preferences Results • Improved marketing effectiveness by 10% • Develop personalised campaigns that demonstrate unique knowledge of buying behavior Increased Customer Personalisation Personalise campaigns based on buyer attributes Regain Control over customer data and improve analysis time

8. © 2014 IBM Corporation Need: Smarter Cities Results: • GBS-tracking of 1000 buses gives at a glance status updates • Improved service for users and reduced traffic congestion Outperforming organisations apply a spectrum of analytics to solve complex business problems Solve the root causes of traffic congestion in the public bus network Harness volumes of data to improve insight & planning

9. © 2014 IBM Corporation Results: • Gained over 65,000 customers in the first year • Unique business model and sustainable company growth Provide competitive pricing to attract new clients from youth market Leverage in-car telematics technology to base premiums on safe driving Outperforming organisations harness new data types to provide competitive pricing, resulting in happier customers Smarter Insurance Need:

10. © 2014 IBM Corporation Outperforming organisations analyse data in motion to bring insight to life and provide a superior viewer experience Results: • Real-time data captured for TV global audience of 1.2 billion • 4 secondsto make 1 point come to life for the world Deliver a fan experience “the next best thing to being here” Innovate to enhance the unique character and image of the Club and Championship Smarter Performance Need:

13. © 2014 IBM Corporation Legal Disclaimer • © IBM Corporation 2014. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

Data, the World's new Natural Resource

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