RSI's Global Capabilities
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Get to know RSI through this overview of capabilities and how we can help your brand/company grow!
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RSI's Global Capabilities
- 1. 1 Dr. Allen Khorami, President & CEO 201-512-5751 (p) • akhorami@rsicorporation.com Global Capabilities John Flesta, Vice President of Client Services 201-512-5755 (p) • jflesta@rsicorporation.com Contact:
- 3. 3 RSI Overview Mission Statement: To provide business solution insights in a timely manner in order for our clients to optimize their business decisions. Purpose & Philosophy: RSI is a full-service professional marketing research agency that designs and implements CUSTOM solutions to complex strategic, tactical and policy issues in the U.S. and in more than 90 countries worldwide. At RSI we do not believe in just providing data to our clients, we deliver insights and solutions to business issues to make our clients' marketers decision making easier.
- 4. 4 – Austria – Azerbaijan – Belgium – Bosnia/Herzogovina – Bulgaria – Czech Republic – Cyprus – Denmark – Finland – France – Georgia – Germany – Great Britain – Greece – Hungary – Iceland – Ireland – Italy – Kazakhstan – Netherlands – Norway – Poland – Portugal – Romania – Russia – Serbia/Monteneg ro – Spain – Sweden – Switzerland – Turkey – Ukraine Europe North America/ Caribbean – Bahamas – Canada – Dominican Republic – Jamaica – Mexico – Puerto Rico – Trinidad and Tobago – United States Central/South America – Argentina – Bolivia – Brazil – Chile – Colombia – Costa Rica – Ecuador – El Salvador – Guatemala – Honduras – Nicaragua – Panama – Paraguay – Peru – Uruguay – Venezuela Africa/ Middle East – Cameroon – Egypt – Ghana – Israel – Ivory Coast – Kenya – Malawi – Morocco – Mozambique – Namibia – Nigeria – Reunion Islands – Saudi Arabia – South Africa – Tanzania – Tunisia – Zambia – Zimbabwe Asia Pacific – Australia – China – Hong Kong – India – Indonesia – Japan – Korea – Malaysia – New Zealand – Pakistan – Philippines – Singapore – Sri Lanka – Taiwan – Thailand – Vietnam RSI’s Global Capabilities – Research Conducted In Over 90 Countries!
- 5. 5 RSI balances three key qualities to help your business/brand grow: Industry Knowledge Research Expertise Business Solutions What Makes RSI Unique?
- 6. 6 RSI is Multifaceted RSI Price Elasticity Segmentation Concept / Product Testing A&U Customer Loyalty / Satisfaction Package Testing Brand Health / Equity Positioning Advertising Effectiveness Tracking Ad Hoc Internet Professionals B-T-B Including Norms & Volumetric Forecasting Consumers Idea Screening
- 7. 7 Formulate Brand Strategy Bring Strategy to Life Optimize Brand Brand Ambition BPM Time BrandPerformance Motivational Research Segmentation Value Proposition Creation Copy Testing Strategy & Creative Development Ad& Brand Awareness Tracking Optimization & ROI Assessment Brand Assessment Brand Odyssey Q-MAP Cluster & Factor Analyses Benefit segmentation Trade-off analysis Pricing Research Perceptual mapping Message mapping Thurstone scaling Return on Loyalty The Brand Performance Journey! RSI Pairs Techniques w/ Individual Needs
- 8. 8 FINALIZED CONCEPTS WINNER CONCEPTS PRODUCT LAUNCH VALUE PROPOSITION PRICE SEGMENTATION IDEAS VERBAL CONCEPTS PACKAGING Concept Testing Market Exploration/ Idea Generation Product Optimization KEY NEEDS / EXPECTATIONS Early Stage Screening Successfully managing the product cycle requires... Relationship Management Loyalty/ Refinement A continuous process, from idea generation through launch and follow-up Moving through the cycle, the complexity of the research increases RSI offers solutions at each stage to help guide the product and category continuum Pre-Post Assessment Product Development Specialization
- 9. 9 What Share of Mind Have You Captured? How Much is being Used? Will the Brand Carry you into the Future? What is the Emotional Appeal? What are the Brand’s Sensory Characteristics? Several aspects of a brand must be measured to understand its overall health: How Healthy Are Your Brands? What Will Maintain Or Improve Their Health?
- 10. 10 How Can RSI Help You? Dr. Allen Khorami, President & CEO 201-512-5751 (p) • akhorami@rsicorporation.com John Flesta, Vice President of Client Services 201-512-5755 (p) • jflesta@rsicorporation.com Contact: