Naked Development Brand Example

1. Brand Book

2. Your best,is
better when
it’s shared.
CLIP-IT_BRAND_BOOK
Proprietary and Confidential
Every day it’s me against me.
– Clip It

3. It’s more than words on paper,
images and styles. It’s a living,
breathing representation of how
we do business. It’s more than a
marketing campaign. It’s the
foundation for everything we do.
What’s a
brand to us?
At Clip It we believe that gaming
is about more than competing
and recreation, it’s about
connecting. Joining a
community, a movement. Taking
on every game as we take on life.
Do we play to win? Yes. But more
than that we play to belong. We
may not ever be the best or break
world records but we can break
our own records to achieve our
personal best and inspire the rest.
CLIP-IT_BRAND_BOOK
Proprietary and Confidential
Every day it’s me against me.

4. 1.1 Our Story
1.2 Purpose
1.3 Promise
1.4 Principles
1.5 Personality
1.6 Positioning
Contents
2.1 Personas
01.Who we are
03.How we look
02.Who we are for
3.1 Logo
3.2 Color Palette
3.3 Typography
3.4 Photography Style
CLIP-IT_BRAND_BOOK
Proprietary and Confidential
Every day it’s me against me.

5. Who we are
CLIP-IT_BRAND_BOOK
Proprietary and Confidential
Every day it’s me against me.

6. Our
Story
Proprietary and Confidential
The origins of the idea.
Two brothers grew up casually gaming with each other,
smack-talking and making memories. The older pursued
basketball and the younger focused his attention on
gaming among other things. Gaming was their way to
connect and compete.
The older, now a freshman playing basketball at Harvard
wanted to stay connected with his younger brother (15),
now a diehard gamer. They loved sharing clips with each
other, but it was clunky. They wanted a better, faster and
easier way to share their best gaming moments.
They started dreaming up a solution. What was just an
idea became a reality––Clip It––a gaming-integrated app
that allows any gamer at any level to share their best
moves with close friends and followers.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

7. Proprietary and Confidential
To inspire,empower and
entertain gamers of all kinds.
Our
Purpose
Why we exist.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

8. Proprietary and Confidential
To put gamers first in everything we
do through innovation,creativity and
progress.
To uphold our mantra that we are
built For Gamers, By Gamers.
Our
Promise
What we deliver.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

9. Proprietary and Confidential
Our
Principles
What we believe in.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.
Fun
No haters allowed. This is about smiling, finding and passing
on happiness, being an inspiration to others.
Creative
Gaming is a creative endeavor. There's an art and science to
what we love about it, and we’ll gladly carry that banner.
Passionate
We agree with Yoda, there is no “try.” We are doers, we push
ourselves to get better every day.
Philanthropic
Life is a game that not everyone is winning. We all start at
different “levels” and every chance we can we are going to
equip others to level-up.

10. Proprietary and Confidential
Our
Personality
How we behave.
Positive
Our kindness is evident in everything we do, we’re uplifting,
encouraging and inclusive of any gamer at any level.
Innovative
We’re dedicated to always getting better. Growth is in our DNA.
Our nature is to challenge average and pursue excellence.
Committed
We don’t back down, we don’t give up. We finish it to the end.
We start well and we see things through.
Approachable
We reach out to shake hands, enjoy conversations and make
sure people leave better off after spending time with us.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

11. Proprietary and Confidential
Our
Positioning
Where we stand.
We are an innovative gaming-clip
platform that helps gamers simply
share their best clips and connect
with a community of others through
a seamless gaming app.
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

12. Proprietary and Confidential
Target
audience
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

13. “I love gaming. I’m not pro (yet), but that’s my
dream. I love the gaming community and being
a part of something bigger than myself.”
“Gaming helps me to relax. It’s a way to escape
and stay connected all at the same time. If I pull
off something amazing, I want to share it.”
Everyday Gamers
Male & Female
15 - 25
Ali, Los Angeles, CA Jordan, Brooklyn, NY
Values.
Goals.
Frustrations.
Fun, adventure, escape, connecting with others.
Although the stereotype is that they are not as social,
that’s wrong, they desire genuine connections.
To win, to feel like they belong, to beat their personal
best. To be able to express themselves and share the
thing they love with the world.
Not having a dedicated platform to share their small
victories with friends and fans to celebrate theirs and
others that are on the rise.
Brands they love
- Sound Engineer for Production Studio -
- Sophomore in High School -
Diehard Try-hard
CLIP-IT_BRAND_BOOK
Every day it’s me against me.
TO

14. Proprietary and Confidential
How we
look
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

15. Logo
Black and white foundational versions.
Proprietary and Confidential
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

16. Rules and guidelines.
There should always be an appropriate
amount of space around the logo, as
indicated in the diagram to the right, to
ensure that no matter where it lives it’s
clearly visible and not obstructed by any
foreign objects, patterns or designs.
The center of the logo is the pink dot and
not the play button. Nothing should come
in contact with this gray area. The distance
is half the height of the controller all around.
Correct.
Don’t stretch or squish.
Don’t compress.
Incorrect.
In this case, don’t use the icon
without the correct angle, no not
even straight on.
Don’t use any off-
brand colors.
Logo
Proprietary and Confidential
CLIP-IT_BRAND_BOOK
Every day it’s me against me.
X
X
X

17. Color Palette
Proprietary and Confidential
CLIP-IT_BRAND_BOOK
Every day it’s me against me.
Burnt Orange
HEX: FF9300
Sunburst
HEX: FAE232
Deep Purple
HEX: 4A3080
Gamer’s d’light Purple
HEX: 935FFF
The Emerald City
HEX: 097F77
Personal-best aqua blue
HEX: 13FFEF

18. 123
456
789
SF Pro Display Abcdefghijklmnopqrstuvwxyz
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Font
Proprietary and Confidential
CLIP-IT_BRAND_BOOK
Every day it’s me against me.

19. Photography
Style
Clean, balanced and bright. Those are our guiding principles for
how our imagery comes together. It doesn’t need to only be
products, but when people are captured the same rules apply.
Proprietary and Confidential
3.4
CLIP-IT_BRAND_BOOK
Every day it’s me against me.