Push vs Pull Media: Understanding Traditional and Social Platforms
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Push vs Pull Media: Understanding Traditional and Social Platforms
- 14. PUSH MEDIA • Traditional Television • Traditional Radio • Traditional Print • Someone else decides what you will see, hear and read
- 15. Print Media Reality North Bay Nugget Editorial Staff 1980 – 30 Staff 2002 – 22 Staff 2006 – 17 Staff 2013 – 7 Staff
- 16. Print Media Closures Ottawa 24 Hours Calgary 24 Hours Edmonton 24 Hours Le Magazine Saint-Lambert Le Progres de Bellechasse L'Action Regionale Que. Lindsay Post Midland Free Press Meadow Lake Progress Lac du Bonnet Leader Beausejour Review
- 17. Closures by the #s Sun Media December 2008 – 814 Jobs Cut November 2012 – 500 Jobs Cut July 2013 – 360 Jobs Cut TOTAL = 1,674
- 20. PULL MEDIA Netflix Online Streaming Satellite Radio Online News • You decide what your interests are and pull the content in that YOU want
- 23. Facebook • Predominantly Female – 76% • 18-29 Year Olds – 84% • Household Income Less Than $50,000 – 76% • Higher Usage Among Less Educated • Fastest Growing Segment – 65+
- 25. TWITTER • Typically More Male, Though Equally Split In Rural Areas • Most Popular Among 18-34 Year Olds • No Difference In Education Or Salary
- 27. GOOGLE+ • 70% Of Users Are Male • Second Highest Social Networking Site Behind Facebook • Connected To Gmail & Google’s Search Engine
- 29. LINKEDIN • Typically More Male • Highest Use By 30-49 & 50-64 Age Groups • 67% Have A College Degree Or Higher • 38% Have Income Over $75,000 • Highest Usage Among Employed Individuals • Virtually Ignored By The Rural Population
- 31. PINTEREST • Women 4 Times More Likely To Use • 18-29 Highest User Rate • 30-49 Second Highest User Rate • Highest Growth Among Higher Educated & Higher Income Individuals
- 36. Social Media is LISTENING
- 37. Social Media is CONVERSATION
- 39. Measuring Twitter • www.twitonomy.com • www.tweetreach.com
- 40. Content Marketing • Social Media Platforms are useless without GREAT CONTENT • What are you trying to tell people? • Who are you trying to tell? • Where are those people?
- 41. Is Social Media for me? • Do people want to hear what I am saying? • Do I have valuable info to share? • Is my audience large enough? • Do I have the time? • What are my goals?
- 42. QUESTIONS? John Chambers City of Kawartha Lakes @_JohnChambers @_kawarthalakes_ jchambers@city.kawarthalakes.on.ca