1. #1 Marketing Success Factor
The EASIEST single thing ALL businesses can do to GET instant, faster
results from ALL of their marketing BUT so few businesses do.
This means you can outwit and out market your competition without
them ever knowing it … that is if they don’t see this video …
2. Welcome
• I have something special for you, my 18 GAP Marketing Turnover
Boost Model … FREE (R1200 value)
• Featured in Wealth Wise Magazine
• Presented at business chambers
• Help clients x2 turnover by closing their marketing gaps … yours FREE
• Will give link at the end … stick around …
3. If you don’t do this …
• Success in business is NOT about what you did NOT do …
• Success in business is WHAT you DID do
• Examples
• That phone call
• The quote you followed up
• The event you attended
• Nothing HAPPENS unless you take action
• It’s NOT luck … it’s taking action
• Do not JUST watch this … take action … I will show you HOW
4. Who is this for?
• If you have
• A sales team … this is for you
• Spend money on marketing … this is for you
• Looking for measurable marketing and sales ideas … this is for you
• If you are
• Looking for getting rich quick scheme … this is NOT for you
• Not spending money on marketing
• Low value transactions (less than R500 / sale)
• This takes work … like most things in life …
5. Who am I?
Johan Mouton
In 2006 I started a marketing consulting company and shortly
after that a web development company.
Some success stories include: A client going from R6 million to
R17 million the next year (this was during the economic slump), a
client doubling their turnover, a client improving their closing
ratio from 10% to 30% (that more than doubles the business),
client finding more than 200 prospects per month, client getting
50 good prospects in 15 days for less than a newspaper
advertisement in a newspaper for one day, client increasing
bookings from 30 (the highest ever), to 50 bookings in month
smashing the previous record (and doubling fees in the process
due to demand), increasing a database from almost 0 to 1200 in
one year, growing a database from 3000 to over 9000 in 12
months, a R14k transaction from one lead in the first month and
a potential R300k per month deal, 24 leads in one week - 1 sale
and another R200k potential deal. The list goes on and on. I am
not telling you this to impress you, but to impress upon you the
importance of your marketing.
8. Tough Question:
Where will your business be in 12 months?
Where are you
NOW?
Your results in
12 months
The actions you take over the next 12 months …
9.
10.
11. The 1# marketing success factor –
DON’T be FOOLED by HOW simple it is!
14. Secret 1: Stay in touch
• Out of sight, Out of mind
• That friend you have not seen for a long time … ?
15.
16. Secret 2: Create opportunities to buy
Stop taking the easy road of
discounting which undermines
profits … there is a better way …
17. Secret 2: Create opportunities to buy
• Widgets … BUNDLE products and services!
• Do you know the 2 words that has created the MOST sales and profits
in the world? Large ONE?
• Core Product: Burger
• Widgets: Chips (small, medium, large)
• Widgets: Cold Drink (small, medium, large)
• Widget: Toys (Pick and Pay Stickeez)
18. Secret 3: Save time and automate it!
• Put sales funnels and campaigns in place to work while you sleep
22. Introducing
The Digital Marketing Implementation Programme
Digital marketing and sales tools implemented into your
business for measurable marketing and sales results.
23. Where did this come from?
• Digital Marketing Seminars …
• Ideas can be life-changing. Sometimes all you need to open the door
is just one more good idea ~ Jim Rohn
• Everyone who’s ever taken a shower has an idea. It’s the person who
gets out of the shower, dries off and does something about it who
makes a difference ~ Nolan Bushnell
• An idea not coupled with action will never get any bigger than the
brain cell it occupied ~ Arnold H. Glasgow
24. Would you like to see what the
Digital Marketing
Implementation Programme
Entails?
26. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
TOTAL VALUE: R6 795
27. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000 for the 3 campaigns)
TOTAL VALUE: R9 795
28. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000)
• Facebook Awareness Campaign: R1000
TOTAL VALUE: R10 795
29. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000)
• Facebook Awareness Campaign: R1000
• 3 Facebook Lead Generation Campaigns: R1000 / campaign (R3000)
TOTAL VALUE: R13 795
30. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign
• 3 Marketing Funnels: R3500
TOTAL VALUE: R17 295
31. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
TOTAL VALUE: R20 795
32. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign
(R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
TOTAL VALUE: R22 790
33. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign (R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
• Training Session: R4995
TOTAL VALUE: R27 785
34. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign (R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
• Training Session: R4995
• 2 Hour Review Session: R1200
TOTAL VALUE: R28 985
35. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign (R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign (R3 000)
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
• Training Session: R4995
• 2 Hour Review Session: R1200
• 12 Months Product / Service Marketing: R2995
TOTAL VALUE: R31 980
36. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign (R3 000)
• Facebook Awareness Campaign: R1000
• Facebook Lead Generation Campaign: R1000 / campaign (R3 000)
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
• Training Session: R4995
• 2 Hour Review Session: R1200
• 12 Months Product / Service Marketing: R2995
• 12 Months Directory Listing: R995
TOTAL VALUE: R32 975
37. Digital Marketing Implementation Programme
• Strategic Digital Marketing Questionnaire: R1995
• Strategy Session: R4800
• 3 Google Adwords Lead Generation Campaigns: R1000 / campaign (R3 000)
• Facebook Awareness Campaign: R1000
• 3 Facebook Lead Generation Campaign: R1000 / campaign (R3 000)
• 3 Marketing Funnels: R3500
• 3 Sales Funnels: R3500
• Training File: R1995
• Training Session: R4995
• 2 Hour Review Session: R1200
• 12 Months Product / Service Marketing: R2995
• 12 Months Directory Listing: R995
• 52 Weekly Reports: R1500
TOTAL VALUE: R34 475
38. If all you get from this …
• One more sale per month?
• One idea that changes
everything?
• Close ONE leaking tap you never
knew about?
• TOTAL VALUE R34 475
39. Digital Marketing Implementation Programme
• From R5995!
• We will use 3 systems
• Lead Management
• Page Builder
• Marketing Automation Tool
• Your own marketing budget
• Limited to 6 business / month
• Optional Monthly Improvement
and Campaign Management
40. Marketing Implementation Programme
• Only R5995!
• We will use 3 systems
• Lead Management
• Page Builder
• Marketing Automation
• Your own marketing budget
• Limited to 6 business / month
• Optional Monthly Improvement
and Campaign Management
• Questions