Brandon forms first impressions of people on his first day of college, stereotyping a girl with glasses as smart and another with baggy clothes as a rocker. He assumes all friends of the girl with glasses are also smart based on his schema that those with glasses are intelligent. His friend initially disagrees but later confirms Brandon's beliefs, exhibiting confirmation bias. Brandon socially loafs on a group project with disliked peers, not helping with meetings or work while the others complete the assignment without him. The comic illustrates concepts of first impressions, stereotyping, schemas, confirmation bias, and social loafing.

1. Social Psychology Comic Strip
Group Members :
Joey Lau | Jack Chung | Renee Teoh | David Tan

2. The Storyline

4. Brandon’s Story

8. Concept 1: First Impression
An event when a person first encounters someone or something
and forms a mental image of that. It is not deliberate or
formed by watching others. It is usually instantaneous
Brandon forms a first impression of the people he sees
on the first day of college. He notices a girl with glasses
and a backpack, and his first impression of her is smart.
He also noticed another girl with long hair
and baggy clothes, his first impression of her is a rocker.

10. Concept 2: Stereotyping
Stereotyping is an assumption that all members of a group
share some common features. The assumption may
or may not be accurate.
After seeing the girl with glasses and her new group of friends,
he assumes that all of them are smart too as they
are in the same group.

12. Concept 3: Schemas
Schemas are cognitive frameworks that are
automatically created to guide us in understanding
the world. It exists for people, places,
events, or other stimuli
Based on schema previously formed by Brandon how people
who wears glasses and carries backpacks are
usually smart, he assumes because she fits that description,
she must be a smart person too.

21. Concept 4: Confirmation Bias
Information that supports or contradicts a schema.
We seek out data that supports out beliefs and disregard
data that refutes out beliefs.
Brandon meets a new friend and he was at first skeptical
about Brandon’s theory. But later on, he too agrees
on the schema and stereotype.

29. Concept 5: Social Loafing
Social loafing is when a person does less to
achieve a common goal when they work in a group
than when they work alone.
Brandon was matched with a group of people he dislikes for
an assignment. He refuse to attend meetings and help
with the assignment. The group carried out the assignment
without Brandon.

30. Conclusion
In the comic, there are 5 concepts applied:
Social Loafing
Stereotype
First Impression
Confirmation Bias
Schema

31. THANK YOU