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Design Process .pdf

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Design process
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Design Process .pdf

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Design Thinking is an iterative approach that helps designers to understand the end user. Focusing on the users you’re creating, leads you to develop better products, services, and internal processes.

Design Thinking is an iterative approach that helps designers to understand the end user. Focusing on the users you’re creating, leads you to develop better products, services, and internal processes.

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Design Process .pdf

  1. 1. UNDERSTAND Understanding consumer needs, barriers, attitudes and aspirations is the only way to unlock new solutions that identify whitespace and uncover emergent opportunities for brands DESIGN PROCESS 1 DEFINE 2 IDEATE This phase is where creativity is unleashed on the intelligence— where the rubber meets the road.Do a S.W.O.T. (strengths, weaknesses, opportunities, threats) assessment to build confidence in the strategic viability of all pathways. 3 TESTING After your iterative creative development and prototyping, find ways to test fast and organically with consumers. Although design testing is often relegated to quantitative “benchmarks” or eye- tracking, a qualitative sharing session with consumers can go much deeper on the “why” of the feedback. 4 PROTOTYPE This step is all about experimentation: transforming ideas into tangible “artifacts.”Regardless of the task at hand, rapid iteration and even prototyping is a crucial steps in quickly breathing life into the work. 5 Gather all the insights you’ve collected — consumer need states and barriers, lifestyle realities, and cultural influences—to begin a great creative brief, built with both strategic focus and creative inspiration, is the key to unlocking the best solutions and building consensus along the way.

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