1. CREDENTIALS PRESENTATION
Last updated January 2016

2. 2"
Event Marketer Magazine Top 100 Event Agency
Moderne Communications is a full service NON TRADITIONAL
COMMUNICATIONS and EXPERIENTIAL EVENTS agency specializing in
creating ENGAGING and MEASURABLE BRAND EXPERIENCES for our clients. "
Event Marketer Magazine Top 100 - 8 YEARS in a row"

3. 3"
What Makes Us Unique?
Independent
25+ YEARS
SUCCESSFULLY
owned and
operated
with
exponential
ORGANIC
COMPANY
GROWTH and
heritage.
A small CORE
EXPERT TEAM
with no layers.
Creating
efficiencies for
your business
by ACTIVATING
FAST but
effectively.
Nimble
A LOCAL
AGENCY WITH
BIG REACH,
thanks to our
PROPRIETARY
MEDIA &
targeting
capabilities for
GM and
Multicultural.
Localized

4. 4"
Our Recent Clients - Our Partners
Moderne can be a complete turnkey business provider, or we can help
complete the puzzle of a larger GM or MULTICULTURAL brand campaign. "
INGLÉS
LIVE IT TO BELIEVE IT
visitmexico.com
Travel/Tourism & Auto"Food & Beverage" Personal & Beauty"Agencies/Partners" Tech/Telecom/TV"

5. 5"
Core Expertise
We are A FULL SERVICE NON TRADITIONAL communications and
experiential event agency "
Planning &
Execution
Non Traditional
Media Services
Strategy &
Creative
Media
Network
Measurement
& Analytics

6. 6"
Event & Consumer
Experiences
Sampling/Brand
Ambassadors
Guerrilla Media
Tactics
Digital & New
Technologies
We have built out our non traditional media services over the course of 25+
years"
Core Expertise
+ Media Network
Our 4 CORE PILLARS of EXPERTISE:"

7. 7"
Event & Consumer
Experiences
Sampling/Brand
Ambassadors
Guerrilla Media
Tactics
Digital & New
Technologies
1
+ Media Network

8. TURN KEY EVENTS Pop Up’s CUSTOM OUTDOOR
Event & Consumer Experiences
Mobile Vehicles
SOCIAL MEDIA
INTEGRATION
MARQUEE EVENTS
ONE OFF OR LONG
TERM EVENTS
SURPRISE &
DELIGHTS
CELEBRITY
NEGOTIATIONS
MULTICULTURAL
SPECIALTIES
EXECUTE SHORT
LEAD TIMES
REAL ESTATE &
PERMITS
An award winning, turn key provider or multi
partner solution for all your event marketing
needs.
Creatively Led,
Production Focused &
Measurement Bound

9. Challenge: ""
In"record"/me,"IMAGINE,"
DESIGN"and"BUILD"an"
immersive""‘thank"you’"
event"for"valued""airline"
VIP’s/Customers"
Solution: ""
Took"over"an"en/re"AIRPORT"HANGER"and"brought"
in"celebrity"host"RUSSEL"WILSON"AS"MC."
Programmed"a"fun"Q&A,"with"giveaways"and"#"
TWITTER"WALL"integra/on"."Promoted"through"
INFLUENCERS"&"PRES"aZendance."
Celebrity VIP awards"
Result:
1400"VIP’s"
4.1""MIL"Miles"
donated"to"
MakeAWish"
280K"Impressions"
Alaska"Airlines"VIP"Event"

10. 10"
Challenge: ""
To"RAISE"AWARENESS"of"
CNN’s"new"series,"High"
Profit,"in"a"way"that"
captured"millennials"
aZen/on"and"engagement"
Solution: ""
Deployed"a"DIRECT"TO"CONSUMER"promo/on"
with"branded"street"vehicles"handing"out"
munchies"(a"crea/ve"play"on"the"effects"of"
cannabis)""by"street"teams"with"a""#highprofits"
social"campaign"/e"in."
NYC Mobile Tour "
Result:
5"Million+"
total"
impressions"
13,000+"BA"
Interac/ons"
CNN"High"Profits"

11. 11"
Challenge: ""
Create"and"design"mul/ecity"
events"for"consumers"
embodying"ALL"THAT"AIR"
NEW"ZEALAND"AND"THE"
COUNTRY"HAS"TO"OFFER"
Solution: ""
Deliver"an"IMMERSIVE"NEW"ZEALAND"CULTURAL"
EXPERIENCE"in"a"landmark"unique"to"each"city"of"
Toronto,"Chicago"and"Houston."Programmed"with"
surf"lessons,"free"giveaways,"authen/c"cuisine,"
music"and"dance."Promoted"through"consumers"
and"influencers"via"social"media"using"campaign"
#Sandmanselfie"and"a"sweepstakes"/eein."
CULTURAL EXPERIENCES"
Result:
3MM+"Social"Media"
impressions""
100k+"Local"Impressions"
Over"9,000"Consumer"
Interac/ons"

12. 12"
Event & Consumer
Experiences
Sampling/Brand
Ambassadors
Digital & New
Technologies
2
Guerrilla Media
Tactics
+ Media Network

13. STREET STENCILING CHALK ART WILD POSTINGS
Guerrilla Media Tactics
DIGITAL PROJECTIONS REMOVABLE MEDIA BIKE/MOBILE
FAST TO MARKET
HYPER TARGETED
HIT KEY DEMO’S
MULTICULTURAL
PENETRATION
LOW COST
OUTSMART VS.
OUTSPEND
AMPLIFY
FOOTPRINT
PREMIUM
MATERIALS
AWARD WINNING

14. 14"
Challenge: ""
Take"the"“WTFF”"campaign"
to"the"target"masses"&"CUT"
THROUGH"in"an"IMPACTFUL"
and"ENGAGING"way"
Solution: ""
Employ"a"media"mix"of"HIGH"IMPACT"
Removable"Media,"TEASER"based"street"
stencils,"TONS"of"wild"pos/ngs"e"ALL"
DELIVERED"through"our"network"with"#WTFF"
#WTFF " WINNER"
Result:
13"MIL+""
Impressions"
10K+"Social"
men/ons"
#WTFF"Burger"King"Winner"

15. TAKE ONE’s/FSI’s HAND SANITIZER ADS POSTERS
Place Based + Media Network
NEW MEDIUMS
INCENTIVE BASED/
REV. SHARE
PENETRATION IN
CORE MARKETS
PREMIUM
PROTECTION
POSTER
REPLACEMENT
MULTIPLE
PLACEMENTS
VENUE EXCLUSIVITY
LIMIT WASTE
HYPER TARGET
A National Media Network that we can activate
immediately.
Reaching the core of your
consumers where they Eat,
Sleep, Play and Pray
MALLS

16. TARGETING PEOPLE NOTE PLACES
16"Check Cashing . Laundromats . Barber Shops . Nail Salons . Beauty Salons . C-Stores . Medical/Dental
Clinics . Bars . Restaurants . Specialty Stores . Colleges . Churches
581,031,000" 114,862,500" 7,222,950" variable" 15,234,000"
*Es$mated*impressions*Per*Month*for*Network*Loca$ons*
110,883,900"
"2,125,000"
Neighborhood"venues"Field"Market"Managers"Premium"Impressions"
TARGET PENETRATION
85+ Markets @
NATIONAL REACH
SEGMENT MINDSET &
MESSAGING

17. 17"
Tying it all together is key
These campaigns COMPLETE SUCCESS comes from our ability to leverage
our GRASSROOTS MEDIA NETWORK "
This enables us to get the RIGHT MESSAGE in front of the RIGHT CONSUMER
in a HIGHLY PERSONALIZED and LOCALIZED way"
The message" The Consumer" The Local Connection"

18. 18"
Challenge: ""
CREATE"A"DISCOURSE"
around"HIV"&"DRIVE"REAL"
CONSUMER"ACTION"for"
Gilead’s"HIVANSWERS.COM"
plaoorm"
Solution: ""
U/lized"our"PROPRIETARY"MEDIA"NETWORK"
and"MIX"OF"NON"TRADITIONAL""MEDIA"
TACTICS"(Poster"Media,"Wild"Pos/ngs,"Chalk"
Stencils,"Digital"Projec/ons)"to"speak"directly"to"
our"target"with"A"CLEAR"CTA."
Result:
30%+"Site"
Traffic"
20%+"Script"Inc."
1100%"Growth"
in"Investment"
HIV"Answers"Digital"Projec/ons"

19. 19"
Challenge: ""
Drive"AWARENESS"&"
SUBSCRIPTIONS"among"
low"income"African"
American"&"La/no"for"
the"Internet"Essen/als"
Program"
Solution:"Leverage"exis/ng"rela/onships"with"
CHURCHES"&"our"local"FAITH"BASED"MEDIA"
NETWORKS"to"deliver"a"grassroots"media"
strategy"that"would"reach"the"core"consumer"
target"where"and"when"they"are"most"likely"to"
engage"with"the"Internet"Essen/als"
messaging."
Comcast Internet Essentials
Faith Based Initiative
Result:
Over"2.7"Million"
targeted"
Impressions;"
Reached"150+"
churches;""
7"markets;""""""""""""""""""""""

20. 20"
Event & Consumer
Experiences
Guerrilla Media
Tactics
Digital & New
Technologies
+ Media Network
Sampling/Brand
Ambassadors
3

21. In store sampling In Store & Event Digital Influencers
SAMPLING & BRAND AMBASSADORS
SAMPLING
NETWORKS
BI LINGUAL STAFF
MODELS
EXTENSIVE MEDIA
TRAINING
SHORT & LONG
TERM SOLUTIONS
SUPERMARKET
PARTNERSHIPS
MULTICULTURAL
PARTNERS
DATA CAPTURE
DIGITAL EMPOWERMENT
Custom App
Collect Consumer Info
Collect Consumer
Engagement/Sentiment
Reward Use
CRM Use
Social Use
321

22. 22"
#LIFEWELLPAIRED Times Square"
Challenge: ""
In"a"CLUTTERED"TIMES"
SQUARE"‘Best"of"France’"
mass"consumer"event"–"
make"President"Cheese"+"
BuZer"FRONT"AND"CENTER"
Solution: ""
Plan"a"GUINNESS"WORLD"RECORD"“BuZer"
Sculpture”"+"ac/vate"our"BA’s"+"chalk"stencils"
around"the"event"to"DRIVE"TO"BOOTH."Garner"
social"media"with"PHOTO"CAPTURE"+"promote"
DATA"CAPTURE"with"sweeps"
Result:
25k+"samples"
2k"products"
sold;"95k+"
social"media"
impressions"

23. 23"
Challenge: ""
Get"product"in"hand"by"
those"MOST"TRUSTED"
AND"RELATABLE"to"our"
consumer."
Solution: ""
Complete"MEDIA"TAKEOVER"using"HIGH"
IMPACT"media"mix"+"our"GRASSROOTS"
MULTICULTURAL"NETWORK"with"laser"focus"
in"target"neighborhoods"upscale"venues."
10 CITY SALON TAKEOVER"
Result:"
82%"Product"Recall"
35%"Brand"Liv"
10MM"Impressions"
490K"Samples"

24. 24"
Event & Consumer
Experiences
Sampling/Brand
Ambassadors
Guerrilla Media
Tactics
Digital & New
Technologies
+ Media Network
4

25. Vending Machines Photo/Data Capture PaveGen
DIGITAL AND NEW TECHNOLOGIES
Social Currency
Exchange
Interactivity at
the heart
Data Collection
Reengagement/
retargeting
Buzzworthy Tech
Real Time Data
Tracking
Behaviors
Augmented Reality Live Twitter Walls Wearable Tech

26. 26"
Challenge: ""
Create"+"execute"a"MULTIe
CHANNEL"summer"program"
suppor/ng"exis/ng"Brand’s"
Summer"campaign.""
Solution: ""
A"mul/etouchpoint"strategy"leveraging"
BUZZWORTHY"TECHNOLOGY"on"a"mul/e
city"tour"with"DATA"CAPTURE"&"SOCIAL"
MEDIA"INTEGRATION"capabili/es"""""""""""""""""""
#ElectrifyYourSummer"
Result:
37M"Social"Media"
Impressions"
500M+"PR"
Impressions"
30K"AZendees"

27. 27"
Challenge: ""
REVITALIZE"a"brand"that's"
been"around"for"5"decades"
and"make"it"relevant"to"
younger,"hipper"consumer"
base."
Solution: ""
Launch"a"6eweek"Off"the"Leash"“PHYGITAL”"
MOBILE"TOUR"throughout"our"COLLEGE"&"
LOCAL"NETWORKS."Empower"DIGITAL"
INFLUENCERS"with"exclusive"content"&"tools"
to"engage"their"online"communi/es."
Phygital “Off the Leash”"
Result:
50K"
Engagements"
26K"New"FB"Like"
4.5M"Social"
Media"Imp.""""""""""""""

28. Our Partnership: ""
We"are"PaveGen"LIVE’s"OFFICIAL"US"EVENT"AND"
EXPERIENTIAL"PARTNER."Working"in"official"
capacity"with"the"UK"technology"developers"to"
integrate"the"patented"sustainable"technology"
into"events"of"all"shapes""&"sizes."
The Present/The Future: ""
Awarded"CANNES"LIONS"2015"for"
#MAKETHEFUTURERIO"for"Shell"
Event"Tech"2015"Presenta/on"–"“THE"FUTURE"
OF"RENEWABLE"TECHNOLOGIES"&"Events”"
Official USA Partner"
28"
#PaveGen2015Wrap"

29. 29"
Event & Consumer
Experiences
Sampling/Brand
Ambassadors
Guerrilla Media
Tactics
Digital & New
Technologies
+ Media Network
Bringing It All together
– The Value of Integrated Marketing

30. Example plan on a page
Integrated Marketing At a Glance
Understanding the
bigger objectives
& goals
Connecting the
offline & online
experiences
Reaching the
right people
Contextualizing
the plan for our
clients
Delivering TTL
disciplines
In-house
Skill Set

31. 31"
Why Us?
CREATIVELY LED
On Point
On Time
On Budget
PLANNING
To People
NOT
Places
ADDING
VALUE
Integrating our plans
into your activity

32. THANK YOU!