Explore the work I did for commercial vehicles company MS-RT following their rebrand.

1. Case study:
MS-RT brand and
web copy
Joe Heaney 2017

3. What is MS-RT?
MS-RT are a collaboration between vehicle specialists
Van-Sport and motorsport legend Malcolm Wilson.
They enhance Ford commercial vehicles with the
motorsport spirit.
Interiors become more luxurious and the hardware gets a
powerful upgrade.

4. What did they need?
In 2017 the brand underwent a refresh. So MS-RT needed
new copy that:
➢ Expressed the updated brand character
➢ Explained the brand’s heritage
➢ Sold the different vehicles.

6. Tone of voice
MS-RT’s target audience earn good money. But they also
need a vehicle that can work for a living.
They are looking for something that stands out, provides
them with a touch of luxury, but is also strong and reliable.
I came up with a tone of voice that was direct, masculine
and aspirational.

14. See for yourself
View MS-RT website

15. End