This document provides an introduction to viral marketing strategies for marketers. It defines viral marketing as content that creates a urge in viewers to share it with others, allowing it to spread widely. Some key factors that can increase the chances of content going viral include making it highly shareable, giving it a personal touch that audiences care about, and ensuring it spreads organically rather than through replication of past viral campaigns. The document provides references for marketers to learn more about designing effective viral marketing campaigns.

1. Marketers Guide to Viral
Marketing
Submitted by : Jodie Baldwin

2. Introduction
● Marketers these days are much more
aggressive in promotion and branding.
● In urge to boost the brand, they work on making
the content viral so that it can be circulated on
its own.
● Fortunately in today’s era, there are several
ways to make this possible.
References :
● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing
● http://en.wikipedia.org/wiki/Viral_marketing

3. What is Viral Marketing?
● Viral marketing is creating a content which spreads on its own when
people share it.
● Basically it’s the content that creates urge in viewer to share it among
their friends.
● As more and more viewers or readers share it, a chain reaction starts.
References :
● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing
● http://en.wikipedia.org/wiki/Viral_marketing

4. What makes a campaign viral?
● There is no specific recipe to cook a viral marketing campaign.
● You can’t create a campaign just by reading this blog or replicating
some old viral content.
● However to cook a great viral marketing recipe, you need to have some
ingredients which will improve the chances of the content being viral.
References :
● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing
● http://en.wikipedia.org/wiki/Viral_marketing

5. 1. Create share worthy content :
The content should be highly encouraging which can create urge
among reader to share it.
2. Give personal touch to audience :
The message you want to convey must touch audience. It should be
something people care about and should touch their nerves.
References :
● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing
● http://en.wikipedia.org/wiki/Viral_marketing

6. Conclusion
Want to know how Viral Marketing can help a business and
its branding? Go through the article : Viral marketing
campaigns : by mistake or by design?
References :
● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing
● http://en.wikipedia.org/wiki/Viral_marketing

7. Thank-you