Slides for Marketing Communication subject , the title for the presentation is Steps in developing Effective Communication.

4. Target Audience
• Middle Class Earners
• Young Adults
• College Students

6. Determine Objectives
• D : Differentiate with your competitors
• R : Remind and reinforce brand’s message
• I : Inform or make people aware of a brand
(Create Brand Awareness)
• P : Persuade your customers to buy
(Brand Purchase Attention)

8. Design Communications
• Be Prepared
• Get Trained
• Be Accountable
• Take Action
• Revisit and Revise

11. Select Channels
Non-Personal(Mass) Communication
 Social Medias
 Sales Promotions
Personal Communication
 Email
 Text Message

13. THAILAND INDONESIA

14. MALAYSIA SINGAPORE

20. Establish Budget

21.  Good Promotion Campaigns
 Positive Towards
Competition
 Efficient Operation
 Poor Services
 Websites Down
 Growth Expectations
 Additional Aircrafts
 Economic Crisis
 Entrance Of Other
LCC’s

22. Recommendations
• Improve Communication Skills
• Better Quality Service