2. 2. MERGED
SIMILAR STEPS BEFORE: 14 STEPS TO APPLY
NOW: 8 STEPS TO APPLY
OBJECTIVE:
Reduce the number of
steps in the form.
PERSONAL
INFO
EDUCATION
EXPERIENCE &
EDUCATION
EXPERIENCE &
PERSONAL
INFO
47% LESS
STEPS
5. 5.
STRENGTHENED
DIVERSITY
BEFORE: OPTIONAL TO ANSWER THIS QUESTIONNAIRE
NOW: MANDATORY WITH "PREFER NOT TO ANSWER" OPTION
OBJECTIVE:
Collect more and better
data on the diverse
pools of candidates
applying to the Bank.
6. 6. REVAMPED
THE LOOK N'
FEEL
BEFORE: NOW:
OBJECTIVE:
Offer an experience
that matches
contemporary digital
standards.
+ IT'S NOW
RESPONSIVE
7. A PIECE IN A LARGER PROJECT:
CANDIDATE EXPERIENCE IMPROVEMENT
JOB DESCRIPTIONS
Candidate centered,
with less corporate
language
JOB SEARCH
Social Sourcing
tool: search bar
and automated
email alerts
CAREERS WEBSITE
Look and feel aligned
with new branding +
culture content
JOB ADS
Voice and
content on
social media
posts
APPLICATION
PROCESS
Simple and modern