11. Are we really doing what’s best for the kids?
Do parents see a ROI in their children?
Are our systems efficient and effective?
Is program being executed precisely the way we intend?
Do we address issues immediately?
48. January 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
Come on back
and what’s new
promo
Improvements
planned for 2016
noting those
from survey
input
‘Low-Hanging Fruit’
Promotion
Request to 2016
parents, friends &
family to cut and
paste ‘crafted’
message
Courtship of new
inquiries-anonymous
to intimate
Mommy blog or
affirming article
Countdown to
camp
Jargon for new
Kids
Responsibility
for returners
49. February 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
I ♥ Camp card Return on
investment
promo
Open houses
Parlor meetings
Camp Fairs
w-o incentives
Referral promotions
Clean client profile
and inquiry promo #2
Revitalized
parent handbook
with express
option
I ♥ Camp card
50. March 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
Counselor intros Registration
promo after
vacation ends
Camp Tours Communication
protocols
Counselor intros
51. April 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
Contest w-o
incentive
(posting/store)
Targeted content
newsletter
Clean client profile
and inquiry promo
#3
Mommy blog or
preparation
article
What do you
want to
accomplish this
summer?
Contest w-o
incentive
(posting/store)
52. May 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
‘Camp won’t be
the same without
you’ promo
‘What’s the
alternative’ final
promo
Invitation to tour to
‘see camp in action’
w/pre & post visit
connections
Counselor intros
or assignments
or overview of
orientation/staff
training
Tradition prep
53. June 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
Phone calls to all
or at least new
families before
their arrival
Specific
counselor intro
54. June, July & August 2016
2015 Campers 2015 Parents New Acquisitions 2016 Parents 2016 Campers
‘Come back’ or
extend protocol
Monitor camper
progress to share
with parents
55. Summer 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
On-Site Surveys
Glimpse of next
year’s program
Communication
and access
Tours w/pre-visit, on-
site, post-visit
courtship style for
donors, alumni,
inquiries and likely
buyers
56. After Camp Sessions 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
‘Great Having
You Here’ card
Transition or Re-
Invest In Your
Child
conversation
Evaluation
w/incentive
‘Wish You Had Been
With Us’ card for all
2015 inquiries who
did not enroll
Membership & staff
testimonials for
promotion
57. September 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
‘Make this
school year
terrific’
conversation via
parent email
‘Register Now
to Guarantee the
session of your
choice’ promo
w-o/incentive
SOCIAL
School outreach
Registration promo
Encourage
‘anonymous to
intimate’ switch on
web, promo materials
NETWORKING
Warm
confirmation of
registration
PLATFORMS
Welcome item
58. October 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
Hoodie contest Personal phone
calls to meet
deadline with
email follow up
Card with
provocative messages
and resonating
visuals to client
profile matches
& inquiries #1
Mommy blog or
article
affirmation
Launch of
referral program
w-o/incentives
Words to a
special camp
song / MP3
59. November 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
‘I am thankful
for’ note written
at camp
Camp snapshot,
Video, recipe,
song to share
with
family/friends
Favorite camp
recipe for the
holidays
Membership/friends
and family
connections
Introduce the
camp family
Camp snapshot
to share with
family/friends
60. December 2016
2016 Campers 2016 Parents New Acquisitions 2017 Parents 2017 Campers
Targeted holiday
card
Targeted holiday
card
Organize networks
Identify new
opportunities
Targeted holiday
card
Targeted
holiday card
61.
62. You Now Know What You Have to
Do
to Develop
‘Wait List’ Enrollments
BUT
63. What Can You Do
NOW
to
Impact 2016 Registrations?