1. COMPANY PROFILE
MATRIX CELLULAR (INTERNATIONAL) SERVICES
Pvt. Ltd.

2. INDEX:
 About Matrix - Making a difference since 1995
 Why Matrix
 Products and Services
 A perfect solution for every international traveler
 Our People – Our Strength
 Awards and Recognition
 Our Partnerships – Adding value to our customer
 Our Clientele
 Matrix goes official with the Knights
 Channels of Distribution
 National Presence
 International Presence

3. ABOUT MATRIX - MAKING A DIFFERENCE SINCE 1995
The only thing consistent in today’s ever changing world is change itself. It is this change that
gives birth to the need of constantly staying connected at all times, no matter where one is. That’s
where we come in.
Our journey began in 1995 in the heart of India’s capital where we initially sold local Indian SIM
cards to foreign travelers coming to India. Soon we started our operations by catering to Indians
travelling to UK by offering them country specific mobile solutions for the UK. With rapid growth in
the Indian outbound travel market, today Matrix Cellular (International) Services Pvt. Ltd. is the
leading provider of complete telecommunication solutions for Indians travelling abroad. It offers
wireless communication and data service for international use at price plans suitable for any
audience.
Matrix has also launched the Matrix Forex Card – a one stop solution for all foreign exchange
needs. With this, we aim to further prove our commitment towards connecting people across the
glove with cost effective and convenient solutions.
WHY MATRIX
As Globe Trotting becomes a way of life, it becomes equally important to seek communication options
which provide good connectivity and convenience for you across the world. In today’s ever changing
telecommunications sector, we enable you to stay connected wherever you are through easy and
smart solutions.
We have evolved with the aim to stand for something distinctive – touching your heart as well as
minds. Our brand promise – easy and smart – is an important asset and embodies our purpose and
what we stand for. Our aim is to make it easy for you to understand what the benefit is, so we take
our time to explain product features accurately – avoiding jargon.
We also take away the complexity by communicating clearly and making our solutions simple and
intuitive. We achieve this promise by continually going the extra mile and staying ahead of the
competition by continually innovating.
Matrix’s commitment to customer service is unparalleled. We leave no stone unturned to ensure
customer delight at every step. Our philosophy is to be humble and listen to our customer with an
open mind.

4. Some of the elements that have helped Matrix in building a service brand are:
 Excellent connectivity: We are partners with the biggest networks of the world like
Vodafone, AT&T, T-Mobile, O2 etc.
 Customer-oriented: All our services are designed keeping in mind the needs of our
customers and the 24X7 customer care helpline makes us the preferred communication
provider for a number of businesses, governments, individual travelers and students..
 Associations: Matrix has partnerships with the finest travel brands of the world.
 Brand visibility: We have been actively promoting ourselves through different media via
television, print, outdoor, radio and online campaigns, etc
 Legal standing: Respected across the corporate world, both nationally and internationally.
PRODUCTS AND SERVICES
1) Country-specific SIM cards
Matrix provides country-specific mobile connections that enable international travelers to enjoy
the services provided by the local network of the country they are travelling to at the most
economical tariffs and give them the convenience of getting a local post- paid number before
departure.
Matrix adds value to the customer at various levels. Matrix customers enjoy huge savings as
compared to using international roaming solutions from local Indian operators. By customizing
the tariffs and introducing product innovations like data bundling with Voice SIM cards, Matrix
provides the customers with a multitude of options suiting their needs. The customers also get
the SIM/Data cards delivered at their doorstep before their departure.
We, at Matrix, act as your Telecom Consultant and suggest you a communication solution that
best suits your needs. We partner with international networks in over 30 countries such as T-
Mobile in UK, AT&T in USA, Vodafone in New Zealand, O2 in Germany, etc.
We offer mobile connectivity with local numbers in the following countries:
Argentina Australia Belgium Brazil Canada
China France Germany Greece Hong Kong
Holland Israel Italy Japan Malaysia

5. Mauritius Mexico New Zealand Singapore South Africa
South Korea Spain Switzerland Sri Lanka Taiwan
Thailand Turkey U.A.E. U.S.A. U.K.
Benefits of Matrix SIM cards:
 Local post-paid mobile number of the country you are travelling to before your departure
from India
 Savings on international roaming bills on voice SIM cards
 Free incoming calls in most countries
 Billing in Indian rupees
 Delivery anywhere in India
What’s more, you can also use your Blackberry® with Matrix SIM cards when travelling abroad
2) Country-specific Data Cards
Get instant access to internet and corporate applications with the Matrix country-specific data
cards. These data cards give you the freedom to work wherever and whenever you want, when
travelling abroad. Plug in the Matrix international data card to use the fastest available
connection with a maximum speed of up to 3.6 Mbps.
These Data cards are available for
Australia Europe, USA & UK Netherland Spain UAE
Belgium France New Zealand Sri Lanka UK
Brazil Germany Singapore Switzerland USA
China Malaysia South Africa Thailand Global
Benefits of Matrix 3G data cards:
 Cost-effective: Economical than using Indian data cards abroad
 Convenient: freedom to connect; anytime, anywhere
 Excellent network connectivity

6.  Billing in Indian Rupees
Beside this, those who go globe-trotting can have the Global SIM card that can be used in over
40 countries, and Global 3G data card that can be used in over 260 countries; that keep you
connected regardless of any geographical boundaries.
3) Matrix Forex Card
Matrix is proud to present the Forex card. Ideal for today’s international traveler, the Forex card
not only reduced burden of carrying foreign currency, but also comes with a replacement card
which can be instantly activated, the minute you misplace your card. Your Matrix Forex Card can
be used in several ways. It can be used for making purchases at more than 27 million merchant
establishments directly, using Point-Of-Sale terminals installed at merchant establishments or for
making towards E-Commerce transactions. Should you require any cash, you may simply visit
any VISA ATM and withdraw cash conveniently. The Matrix Forex card is reloadable anytime,
anywhere providing you with a secure and hassle free travel experience.
Benefits of Matrix Forex cards:
 Instant cash in the currency you require
 Savings on cross country interest rates
 Instant currency transfer
 Comes with a replacement card that can be instantly activated
 Zero loss liability in case of loss of card
A PERFECT SOLUTION FOR INTERNATIONAL TRAVELERS
 Solutions for STUDENTS
Getting a post-paid mobile connection abroad could be a nightmare for students. They do not
have a credit history in their country of stay and could end up paying huge deposits for a local
SIM card. Prepaid SIM cards are also inconvenient. Students can avoid all these hassles by taking
a Matrix student mobile connection before departure. We also offer special offers for parents
going abroad to visit their children.

7. Benefits of Matrix mobile connections for students:
 Get the local number of your destination before your departure from India
 No credit history required
 Billing in Indian Rupees
 Payments can be made by the family in India
 Excellent tariff plans with free talk time
 Your identity when you are abroad: Give your number to friends, associates and while
applying for jobs etc
 Free itemized bills
Benefits of Matrix Forex cards for students:
Saddling up and travelling into a new world is always a daunting prospect. With a Matrix Forex
card, students and parents can now experience peace of mind. Not only does the Matrix Forex
card empower students to be financially independent but its instant reloadable facility ensures
parents that their kids never find themselves in a cash strapped situation waiting for wire
transfers.
 Solutions for CORPORATE travelers
Matrix enables you to stay connected to your business when you are travelling overseas. We
offer a full range of voice and data solutions that are tailored to fit the specific needs of our
corporate clients.
Our range of services enables the business travelers to communicate effectively with their
customers, suppliers and business partners. It helps them respond faster to competition, as well
as ensuring optimum processes and efficiency.
Benefits of Matrix mobile solutions for businesses:
 Personalized account manager
 Range of customized tariff plans

8.  Savings on international roaming expenses
 Free itemized billing
 Bill payment in Indian Rupees
 Excellent quality of network coverage
 24x7 customer support
Benefits of Matrix Forex card for businesses:
 Avoid foreign exchange fluctuations
 Reloadable anytime, anywhere
 E-commerce transactions – The card can be used for online purchases/transactions. E.g.
paying bills, buying air tickets etc.
 Online access to your card account
 Insurance cover
We understand that the needs of every business are different, so we never suggest a one-size-
fits-all system. We work with each of our clients to identify their specific needs, and then create an
effective solution that can be scaled, adapted or migrated as the business changes.
 Solutions for LEISURE travelers
Going for a vacation, Matrix has just the right thing for you to stay connected to your family and
friends back home as you go on a break from your hectic work schedule. We, at Matrix provide
you with cost-effective communication solutions that ensure that you can spend all that money
not on your escalating bills, but on you’re shopping, eating and site-seeing.
Benefits of Matrix mobile solutions for leisure travelers:
 Get the local number of your destination before your departure from India
 Savings on international roaming expenses

9.  Free itemized billing
 Bill payment in Indian Rupees
 Excellent quality of network coverage
 24x7 customer support
Benefits of Matrix Forex card for leisure travelers:
 Avoid foreign exchange fluctuations
 Reloadable anytime, anywhere
 Stand by card available at the time of signup – even if you lose your primary card you
have the option of instantly activating your secondary card.
 Safe & Secure – The card has an embedded chip which stores encrypted and confidential
information offering a greater level of security
 Insurance cover
OUR PEOPLE – OUR STRENGTH
We believe that it is our people that make Matrix the brand it is today. Matrix’s greatest strength
lies in over 1400 professionals working at Matrix and sharing its passion for service orientation
and the pursuit for growth. With an average age of 28 years, Matrix’s young and enthusiastic
workforce is always on its toes to make sure that the best customer experience is delivered.
Training is the key to our business and we ensure that our people are always well-equipped to
handle the ever changing needs of the customers and address their concerns in the best possible
way. Our periodic training programs help our employees in upgrading their skill-set and staying
up to date with the latest customer and market trends and product updates.

10. AWARDS & RECOGNITIONS
Matrix has been acknowledged with many prestigious awards, such as:
“HR Excellence Awards” by Amity Business School (2011)
“Innovative Product – International Mobile Connections and Data Products” by Economic Times
Telecom Awards (2011)
“Emerging Company of the year” by Voice & Data (2010)
“Leadership Award for Emerging Midsized Company” by Amity Business School (2010)
OUR PARTNERSHIPS - ADDING VAUE TO OUR CUSTOMERS
We have some finest associations with the best in the travel industry space such as leading
airlines, banks and travel houses. These alliances are aimed at offering the best services to our
customers.
We have strategic partnerships with the Jet Privilege program of Jet Airways, King Miles program
of Kingfisher and Miles & More program of Lufthansa. Under these frequent flyer programs, all
Jet Privilege and Miles & More members earn specific number of miles for certain amount spent
on a Matrix mobile/data connection.
Matrix has also introduced a co-branded Matrix IndusInd Bank Platinum credit card - a premium
offering with comprehensive range of international travel, lifestyle, golf benefits and unmatched
concierge services. You can earn points not only on the services offered by Matrix but also when
you travel, dine out, rent cars or party! Besides this, our offer for IndusInd Bank Platinum credit -
card members enables them to enjoy preferred tariffs on Matrix services and free talk time. Miles
& More IndusInd Platinum card also carries a special offer from Matrix for different countries.
Some of our other partners include British Airways, Cathay Pacific, Lufthansa Airlines, VISA,
Citibank, American Express, Standard Chartered Bank, Axis Bank, HDFC Bank, HSBC Bank,
Quintessentially, Credila, British Council, MakemyTrip.com etc.

11. OUR CLIENTELE
Matrix caters to thousands of clients, small and large across a wide variety of market sectors. In a
short span of time, we have had the pleasure of working with many prestigious organizations and
individuals. With our clientele growing at a sound pace, we aim at building long lasting ties by
providing world class service and solutions. We are proud to have been associated with some of the
finest corporate houses in India. They are:
Hero Honda Motors The Times of India Polaris Software Lab Ltd.
Renault Nissan IBM Punj Loyd
Zee Telefilms Accenture Jindal Group
Network 18 Boston Consulting Group HCL Technologies
Some of our individual subscribers include personalities in the public domain such as Shah Rukh
Khan, Yuvraj Singh, Bill Clinton, Aamir Khan, Narayan Kartikeyan, Shabana Azmi and
Mohammed Kaif.
MATRIX GOES OFFICIAL WITH THE KNIGHTS
Matrix has become the official sponsor of Shah Rukh Khan’s team - Kolkata Knight Riders. 2011
being the first year of sponsorship, Matrix has left no stone unturned to leverage the association
to the fullest. As part of this association, Matrix is now on the back of the KKR jerseys.
We, at Matrix, have created a new wave of excitement during this IPL season by running many
campaigns, such as – We started running an ad campaign “Matrix has your back when you
travel abroad” in all the national dailies; we initiated “Know your Knight” campaign for our online
viewers; we also devised an advertisement to run on the best of lifestyle channels regarding our
products and services.
Coming on board with KKR has gained immense publicity for us as associating with a brand as
big as KKR has proven to be very fruitful in terms of brand equity, awareness and visibility as KKR
is perhaps the biggest franchise with the largest following of viewers and cricket fans.

12. CHANNELS OF DISTRIBUTION
Direct Sales: Our Direct sales offices are present across all major cities in India, covering over 85%
of Indians travelling abroad.
Agent Network: Matrix has a network of over 300 active channel partners which allows Matrix in
expanding its reach and servicing customers in areas where there are no direct sales office.
Airport: Our customers also purchase Matrix products and services at all major airports in the
country such as Delhi, Bengaluru, Chennai, Hyderabad, Kolkata and Mumbai. Our airport
counters help us address three different markets: an introduction to Matrix for first time
customers walking in to the airport, a reminder for our existing customer base and a distribution
point for Matrix corporate base.
NATIONAL PRESENCE
Matrix, with its headquarters at New Delhi, has its presence in over 40 cities.
North
 Delhi /NCR – Delhi, Gurgaon, Noida
 Faridabad, Panipat
 Jaipur, Jodhpur
 Kanpur, Allahabad, Lucknow, Agra, Meerut, Moradabad
 Chandigarh, Jalandhar, Ludhiana, Amritsar
East
 Kolkata, Siliguri
 Bhubaneswar
 Guwahati

13. South
 Bangalore, Mangalore, Belgaum
 Chennai, Coimbatore, Vellore, Kanchipuram
 Hyderabad, Vijayawada, Secunderabad
 Kochi
West
 Ahmedabad, Surat, Baroda
 Mumbai, Pune, Nagpur, Aurangabad
 Indore
INTERNATIONAL PRESENCE
Matrix has also set up its international operation in the following countries:
 Thailand
 Singapore
 UK
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