project report on matrix cellular services


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project report on matrix cellular services

  1. 1. Balanced Score Card: A study on its implementation in Matrix<br />Under the Guidance Of :- Presented By:-<br />Ms. NidhiVermaAmit Kumar Singh<br />Faculty, PCTE MBA 2C<br />
  2. 2. 1995 – Year of Incorporation.<br />One of the largest telecom service providers with a pan India<br /> presence.<br />Worldwide telecommunication solutions - mobile & wireless.<br /> services; national/international clients, individual and<br /> corporate.<br />Nationwide network, over 1400 professionals in all areas of<br /> sales, marketing, customer service, operations and logistics.<br />Partnerships with over 30 country specific international service<br /> providers.<br />Over 1,25,000 customers and corporate houses.<br />
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  4. 4. They are basically in two areas of operation – <br />National – They are a Customer Management Unit of the world famous VODAFONE<br />International Roaming Cellular Telephony<br />
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  7. 7. Up to 60% saving on International Roaming bills<br />A country specific mobile number from Matrix: chargeable at applicable local rates, free incoming calls in most countries etc.<br /> Technologically superior company<br />Matrix connects with the biggest international networks - AT&T, NTT, DoCoMo, Vodafone etc.<br /> Seamless connectivity, including Japan and South Korea<br />International roaming numbers do not work in all countries. Patchy coverage and call drops are complaints.<br /> A customer-oriented company understanding problems faced by international travelers<br />The smarter way to stay connected.<br />
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  9. 9. Instant Activation and delivery Anywhere in India<br />The mobile phone is activated even before the traveler leaves India and SIM delivered at office / home.<br /> Billing in Indian Rupees<br />Saves foreign exchange.<br />Pay through credit card.<br /> Itemized bills given.<br /> Separate International Number<br />The freedom of giving the number to a few important people and screening unwanted calls, thereby considerable saving on phone bills.<br /> Special Offers for Students<br />Australia, UK and USA bound students, Matrix offers special rates the smarter way to stay connected 12.<br />
  10. 10. Alliance<br />British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanCBank, DHL amongst others. Some of the special offers….<br />Deutsche Bank Platinum Credit Card.<br />HDFC Titanium Credit Cards.<br />Jet Airways.<br />British Airways.<br />Citibank UltimaCredit Card.<br />Citibank Platinum Credit Card.<br />StanCPlatinum Card.<br />American Express Platinum Card.<br />
  11. 11. Qantas Airways.<br />Amex Travelers Cheques<br />DHL<br />HDFC Bank<br />Our Alliance<br />
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  14. 14. Kaplan and Norton(1992) identified four perspectives representing the important facets of the organization. These were:<br />Financial perspective.<br />Customer perspective.<br />Internal business perspective.<br />Innovation & Learning perspective.<br />
  15. 15. The Four Perspectives: Cause and Effect Relationship<br />
  16. 16. Balancing long and short term actions.<br />Balancing different measures of success and <br />Financial <br />Customer <br />Internal Operations <br />Human Resource Systems & Development (Learning & growth) <br />A way of tying strategy to measures of action .<br />
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  21. 21. Research design<br /> The research design of this research is descriptive<br /> Data Collection<br />Primary data and <br />Secondary data.<br /> Method Of data Collection<br />Secondary data was gathered, i.e. regarding the rural markets and the behavior of the rural consumer through different books Internet and news in magazines.<br />Primary data was collected through Schedules that were used for collecting data relating to the study.<br />
  22. 22. Universe<br />Matrix Cellular Services Private Limited Employees.<br /> Population <br />In this research, the population is the Allahabad Centre’s Employee of the company.<br />Sampling unit<br />In my study, the sampling unit consists of every single employee of the Allahabad centre of the company.<br /> <br /> Sampling size<br />The sample size for my research is 20.<br /> <br /> Sampling techniques<br />In this research study, random sampling is opted.<br />
  23. 23. 4. Data analysis and interpretation<br /> Graph 4.1 Mission and strategy<br />
  24. 24. Graph 4.2 Leadership<br />
  25. 25. Graph 4.3 Organizational Culture<br />
  26. 26. Graph 4.4 Structure and process<br />
  27. 27. Graph 4.5 Management Practice <br />
  28. 28. Graph 4.6 Systems and policies<br />
  29. 29. Result and Findings<br />Organization culture is very conducive for implementation in matrix cellular services.<br />Most of the employee are not very sure what exactly the BSC is and what are the objectives of BSC.<br />Company is reluctant to share the strategic information with the employees.<br />Matrix is good at follow up of the targets of the BSC. <br />Matrix has not fully implemented the BSC, there is another system which is used other than BSC.<br />Some of the departments don’t have BSC yet.<br />
  30. 30. Suggestions<br />Matrix should try to share more information with the employees so that they can contribute more towards organizational goal.<br />Matrix should implement the BSC in the remaining departments to achieve its objective.<br />
  31. 31. Conclusion<br /> The Balanced Scorecard is a very important strategic management tool which helps an organization to not only measure the performance but also decide the strategies which are needed to be adopted so that the long-term goals are achieved. Thus, in other words, the application of this tool ensures the consistency of vision and action which is the first step towards the development of a successful organization.<br /> <br />