gamification from gamasutra

1. Gamification into ‘REAL LIFE’
082140 Jinhee Lee

2. Gamification Elements
Mission,Goal Point/ Score
Competition, Badge,Level,
Challenge Ranking
Gamification
Elements
Reward Leader Board
Team Community

3. Ex1: restaurant loyalty program
• Object : user who sign up
with MOGL
• Benefit 1: cash prizes
• Benefit 2: jackpot
( customers who dine at a
restaurant the most
during each month)
• How do they use
gamificaion: by giving
cash prizes and jackpot
Point/ Score Rewarding

4. Ex2: helping soldiers find employment
• Object : soldiers
• Program : Kickstart
• How : Teach and coach
• What: ways to begin a
successful career
• How do they use
gamification : by using
Social tool(compete
and earn points)
Competition/
Challenge

5. Ex3 : Visual Studio with achievements
• Object : developers
• What did they do ? :
Enabled developers to
unlock achievements
and compete on
LEADERBOARDS
• How do they use
gamificaion? : by giving
users awards with
badges
Rewarding Leader Board

6. Conclusion
•Gamification can bring a
‘gaming layer’ to everything
we do

7. Reference
• http://www.gamasutra.com/view/news/126484/PlayG
en_Gamification_Can_Bring_A_Gaming_Layer_To_Eve
rything_We_Do.php (main news)
• http://www.gamasutra.com/view/news/40004/ (ex1)
• http://www.gamasutra.com/view/news/169137/Florid
a_National_Guard_uses_gamification_to_help_soldier
s_find_employment.php (ex2)
• http://www.gamasutra.com/view/news/129161/Micro
soft_gamifies_Visual_Studio_with_achievements.php
(ex3)