Title: User Review Site
What are you gamifying. Describe the problem.
Why are you doing it - Describe the desired outcome.
Who is the target audience. Describe who they are and
why they might engage.
Record the reasons for what you are doing and who will
Describe how you will gamify this part of the users
Describe what your metrics are and measures of
What user types are you expecting or trying to
encourage in each phase.
Describe what the first phase of the users journey looks
like. Describe what they first experience and what
elements and mechanics will help them get started.
Now that the user is on board, give them
encouragement to keep going and using the system.
This phase may see accelerated use. This may be the
same activities as the Engage phase.
After the initial excitment has died down, what
elements, mechanics and ideas are you going to use to
keep the user engaged. You have to reduce any
reliance on points and badges at this phase.
Endear / Enrich
What will your users stay for and how will you
encourage longevity of the system?
We need more reviews
on the site
We find people respond
better to customer
Tutorial with simple
activities – rating
other people reviews.
Points & Badges
Completion of tutorial
and associated tasks
Use leaderboards &
random rewards to
keep user active.
activity as well as
Open full access to
reviewing. Progress and
Comments and new
Extra access to help
mentor other users.
Forums for experts to
help each other as well
Forum activity. New
reviews. More rating
and more users