Gocella Intent Based Mobile Plus Marketing Gocella IP.x - • Find your active buyers as they research the web • Better understand your prospect’s “digital buyer journey” • Accelerate decision making and project prioritization • Optimize your content and buyer engagement efforts

1. Gocella IP.x
Data Driven Marketing Solution

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The Gocella
Buyer Intent Network
What is the Gocella Buyer Intent Network?
A data-driven marketing solution that uses
real-time web behavior and analytics to
identify buyers earlier in the research process.

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How does the Gocella
Buyer Intent Network work?
1) Every day, Gocella Buyer Intent Network tracks the
web and sees the content that millions of buyers
consume across millions of web pages.
2) Each night, we classify over 850 million Web Buyer
Intent signals by device, domain and Zip+4 location
matched with the product category, keywords, website
and pages where content was viewed.
3) Our unique Web Buyer Intent Data is paired with our
SAAS analytics and process automation solutions -
revealing a buyer’s web behavior to find, engage and
convert more prospects in less time and with less
expense.
4) We then match the IP addresses and emails back to
individual users and load them into our serving systems
to analyze, segment to begin campaigns and optimize

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Gocella’s Web Buyer Mobile Intent Data is sourced from
across the entire web and matched to the device. This
approach is unlike other providers of “intent” that offer a
“walled garden” of publishers or a tiny “sandbox” of a few
websites.
The Gocella Difference.
We turn our Web Buyer Intent data into insight and action that enables
you to:
 Discover your active buyers early in their research process – before
they come to your website or register in a form
 Understand the product interests, trusted websites and buying stage
of your prospects
 Diagnose your content requirements, production and delivery
planning based on buyer intent data, insights and best practices
 Engage your buyers via relevant messages and offers delivered
through AdTech, MarTech and Sales Enablement systems
 We call this “Web Buyer Intent Marketing”.
How much of your prospect’s
digital buying journey can your
team see?
Gocella helps you identify new
buyers, their interests and their
stage in the buying cycle – insight
that, until now, has been hidden
across the web and then take
action via mobile

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How can The Buyer Intent Network drive
more sales?
 Discover active but hard-to-find
buyers earlier in their research
process
 Analyze existing customers within
your current CRM system for fresh
insights into customer satisfaction and
loyalty.
 Take marketing action in real time on
actual customers and prospect across
multiple marketing channels
 Increase lead quality and dramatically
improve conversion ratios.
 Find your active buyers as they research the web
 Better understand your prospect’s “digital buyer journey”
 Accelerate decision making and project prioritization
 Optimize your content and buyer engagement efforts

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Find ‘hidden’ customers and buyers that
matter most.
More than 93% of the digital buying journey
occurs on the ‘unbranded web’ - not on your
website.
Our evidence-based approach combines
individual and collective web behaviors of your
target audience, searching for patterns that
identify sales-ready customers and prospects
in the past were undetectable.
To quote a Gocella customer:
The Buyer Intent Network is
“like lead scoring and re-
targeting the entire web!”

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Products & Processes

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The Buyer Intent Funnel
Listening for buying signals to identify the right audience at the right time.

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Digital Ad Spending
Current trends for digital and mobile ad spending in 2014.

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Gocella IP.x - Reverse URL &
KeywordsTarget
Identify buyers based on competitor website visits and searches
1. Gocella targets 1 to 3 competitor website URLs
and relevant keywords
2. We scan target sites for the top keywords
driving searches and page views
3. Next we identify where that traffic is coming
from by provider
4. Geo Target by combining traffic source from
ISPs, Wifi Networks and matched to Zip+4
Files
5. Identify path to domain that consumer followed
to research and consume information (sites
competitors are buying media on)
6. Combine data and analyze the total unique
count by IP address and page views

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Gocella IP.x - Reverse Audience Target
Identify new buyers based on your ideal customer profile from your CRM
1. Gocella imports data from your CRM of closed
deals (by IP and email address)
2. We clone that audience to create look-alike
models, finding intent in audience segments
converting in non-intent based
3. Next we identify where that traffic is coming
from by provider
4. Geo Target by combining traffic source from
ISPs and WiFi Networks
5. Identify path to domain that consumer followed
to research and consume information (sites
competitors are buying media on)
6. Combine data and analyze the total unique
count by IP address and page views

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Gocella IP.x - CRM Monitoring & Triggering
Monitor existing customers to maximize retention rates
1. Your CRM holds two vital match fields: IP
Address & Email.
2. Once connected to your CRM, Gocella
monitors customer’s intent 24/7 by analyzing
search, traffic flow, content consumed and ad
clicks
3. Predetermined triggers are sent to your team
so one or more actions can be initiated to retain
this customer.
Gocella helps increase customer retention by analyzing the online behavior of your current
customers. Using API and data feeds, we give you the power to engage with customers
displaying intent to purchase competitor products or services.
Gocella provides all the tools needed, dependent on your
specific CRM and DMP requirements.

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Web Buyer Intent Data Targeting Methods
Gocella helps you take Big Data, makes it Smart Data, and then makes it Actionable Data
 Mobile Display: Target by device type,
OS, OS version, and browser
 Facebook Advertising: By using Facebook
audience uploader we provide the phone and
email of the intent data to run Facebook ad
campaigns to our in the market file, superior
to Facebook-generated audience targeting
 Desktop Display: IP addresses are
marketed to by location, time, ad unit sizes,
content for best Click Through Rates and
Conversion
 Email: We extract users matched to CAN-
SPAM Compliant addresses and deploy with
optimization throughout the campaigns
 Telemarketing: We extract users matched to
DNC compliant phone numbers, add
additional data if required, and provide these
leads for your call centers
 Direct Mail: We extract users matched to
DNM compliant postal addresses, add
additional data if required, and provide these
leads to your direct mail providers

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Presented For: Jeff Richards, Vloan
Presented By: Brian Rice
Phone: 973-943-9574
Email: brice@gocella.com
 Successful Serial Entrepreneurs
 Decades of Broad Direct Marketing
Experience
 Market leaders in Social, CRM and
Data Analytics
 Customer Acquisition Experts
 Strong Enterprise Relationships
 Leading Edge Tech Development
The Team

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Thank You
Gocella, Inc.
150 Bay Street Unit 909
Jersey City, NJ 07302
800-901-1969