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Japan Racing Association Proposal
The 2-day JRA International Championship will be held on December 21st and 22nd at Nakayama racecourse in Japan. It will feature important international races including the Group 1 Arima Kinen race. The event aims to attract top international horses, showcase Japanese racing, and promote investment and networking opportunities. It is estimated to generate over $25 million in prize money and costs. The JRA hopes sponsoring this event will help further establish Japan as a leader in international horse racing and increase betting revenues.
Japan Racing Association Proposal
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- 2. Overview 2 day internationalracing festival on the 21 st & 22nd December Nakayama racecourse: Dirt & Turf Incorporate Group 1 Arima Kinen - Highest betting turnover per race in the world Naming rights Platform for networking Promote racing in Japan Betting Turnover
- 3. Gold Ship winningthe Arima Kinen in 2012
- 4. International Racing inJapan 1981, first international invitational race, the Japan Cup More races opening up to foreign based participants Sheikh Mohammed now involved Japan Cup has attracted Derby, Arc and Breeders’ Cup winners JAIRS established in 2010
- 5. Nakayama Racecourse Home ofthe Arima Kinen Established in 1920 Dirt and Turf courses Right handed Capacity 165,676 Located quite close to Narida and Haneda airports Surrounded by a good transportation system
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- 7. Event Aims Attract highclass international horses Showcase and promote Japanese racing as a world class industry Create a platform for international networking and investment Increase betting turnover and create new betting markets Promote Japanese exports
- 8. Event Details Dates &Times: Friday 20th December, 7.30 pm – 10.30 pm – Opening reception Saturday 21st December, 3.30 pm – 7.30 pm – Day 1 of racing Sunday 22nd December, 1.30 pm – 5.30 pm – Day 2 of racing Location: Opening reception and racing to be held at Nakayama racecourse Attendees: Full capacity on both days Cost: Tickets will range in price from $100 to $10 Transport: Narida and Haneda airports Good public transport to and from the races.
- 9. Day 1 Racing,Saturday December st 21 3yo plus Dirt sprint 1200m $2.5million 2yo Dirt 1400m $2milion - This shorter distance will entice fast US 2YOs who may not stay the KY Derby distance, but it is illogical to expect any Triple Crown contenders to compete here. Fillies and mares turf 2000m $2.5million - Won’t take away from Arima Kinen because of its’ value. 2yo fillies turf 1600m $1.5 million - Sharper fillies have the option of taking on the colts 3yo turf 2000m $2.3million
- 10. Day 2 Racing,Sunday December nd 22 2yo turf 1400m $2million 3yo plus dirt 2000m $2.5million - Attract Japan Cup Dirt horses 3yo plus sprint turf 1200m $3million 3yo mile turf 1600m $3.5million Arima Kinen turf 2500m $8million - Prize money boosted by $2.8million in an effort to attract an international field and increase the prestige associated with the race worldwide.
- 11. Gap in theInternational Racing Festivals Dubai World Cup March 29th - Dubai Carnival January 9th NEW: Australia Championships April 12th/ 19th Royal Ascot June 17th – 21st Prix de l’Arc de Triomphe 6th October Breeders’ Cup 1st – 2nd November JRA International Championship will be aiming to take horses from these festivals
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- 13. Marketing Understand your customer’sneeds and desires Apply a differentiated targeting strategy Have the right marketing mix in place: People Process Physical evidence Product Price Place Promotion Media Coverage from 5 channels at $50,000
- 14. Why Should JRAsponsor? Event’s goals and JRA’s goals are very similar - JAIRS: “The conduct and support of International Events Relating to Horse Racing and Participation in International Conferences”. Having increased the amount of international invitational races, this is the next logical step
- 15. Sponsorship Objectives Direct Sales:Ticket sales, betting turnover, t.v rights Brand Awareness: Television advertising is best External Corporate Awareness: Networking Internal Corporate Awareness: JRA employees understanding what the company represents
- 16. Finance Total prize moneyon offer: $24.6milion Transporting foreign runners: $225,000 Marketing: $400,000 Increased workforce: $10,000 Catering for international customers: $50,000 Other: Total $25,000 $25,310,000
- 17. Pari-Mutuel System 75% isreturned in the betting pool to customers 10% is taxed by the government 15% is offered for prize money and operating profits
- 18. 2011 Figures Total bettingturnover = $22,703,073,577 15% (prize money and operating profits) = $3,405,461,037 Total prize money = $934,750,239 Operating profits = $2,470,710,798
- 19. Conclusion It is agreat investment opportunity not only to increase their turnover, but to develop Japan into an industry leading nation in International racing.
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