2. Task
• Plan, research, script, storyboard , rehearse and
record and edit your advert for a product, game
TV-show, comic, music video .
Your success in this task will be based on…
1. How well you make your product appeal to your
target audience
2. How convincing your advert is in persuading
your target audience to use/view your product.
2. How good your script and storyboard are.
3. How well filmed and well edited your advert is.
7. Target Audience
1. Who is this product for?
2. List the characteristics of this group
3. Explain how each of the following will be used to suite the
product and appeal to the group.
– Music
– Costume
– Props
– Setting
– Language
– Characters
– Colours
– Font
– Structure/ layout of advert
9. Appeal to the Emotions
EMOTIVE LANGUAGE
Words With Positive Connotation
Warm fuzzy words that help to get the audience on your
side. “The chocolate was creamy, smooth, and
delicious.”
Words With Negative Connotation
These weasel words have the opposite effects to
positively charged emotive words. “The chocolate was
gluggy, bitter and fattening.”
1. Brainstorm all of the positive or negative words
you will use to persuade.
12. Plan – fill out the following details
• Write your script
– persuasive techniques
– Emotive language
– Sound techniques
– Figurative language techniques
• Storyboard your advert (use Template)
– A picture of each shot
– Where music, dialogue, font will be used
• Film
– Have a plan
• Where
• when
• How
• Props
• Costume
• Edit
– Music
– Voice-over
– Writing on the screen
– Transitions
Shot Number Props
Camera
Movement
Shot
Angle
Dialogue / Voice
Over
Sound / music Writing on the
screen
14. Marking Criteria
Achieved Merit Excellence
Some appeal to your target
audience
Advert is convincing your
advert in persuading your
target audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task
Product mostly appeals to
your target audience
Advert is very convincing
your advert in persuading
your target audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task
Product very appealing to
your target audience
Advert is extremely
convincing your advert in
persuading your target
audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task
15. Share
• Complete advert to a high standard
• Export to YouTube and post the Link onto your
blog