8. TAKE A DEEP BREATH! YOU GOT THROUGH IT! NOW HERE COMES THE HARD PART GETTING STARTED! Marketing and Promotions
9. MARKETING CONSULTATION AVAILABLE 30 MIN ONLINE GROUP CONSULTATION $50 (PER WEEK) 1 HOUR FACE-TO-FACE $100 HR Marketing and Promotions
Editor's Notes
I know you are asking this question? Who is she? Why did they pick her? What does she have on? Is she married? How long has she been teaching, training practicing Marketing? What makes her an expert? I know you are asking those questions because I would?
Are you serious? Do you know why you are in business? Do you have a plan? Do you know how much money you want to make? Do you know how much money you made last year, last week or yesterday? Can you business make money in this economy? Do people want to buy your product? Is your product over saturated? Are you unique and do you have a niche? Are you scared? This is the time for the small business or Entreprenuer - despite what you heare in the news, Detroit has the #1 fasting growing small business in the U.S VisionIT 2008 revenue: $103 million Chief executive: David Segura Workers: 850 2008 growth rate: -3.7% Estimated 2009 growth rate: 30% This year's winner, VisionIT, saw revenues fall slightly in 2008, but the company’s five-year growth rate was an astonishing 1,591% through 2007. The company was founded in 1997 at the urging of another inner city entrepreneur, Lydia Gutierrez, who runs Casa Hacienda Foods, also in Detroit. Segura was doing some independent consulting for Gutierrez while working simultaneously as a code writer for Ford Motor (F). “She said, 'I know you can build something much more,'” Segura says. And so he has. Today, VisionIT provides outsourced IT services for some of the world's largest companies, government agencies,and large city school districts. Segura has personnel in 30 states, India, and the Middle East.
This is the big question. Why are you in it? Do you love what you do or are you in it for the money? Case Study
Now we have taken a few moments to do what? What did I just do by going through these two slides? I identfied my audience? Some of you are nervous but excited Some of you are just heare to get information Some of you are scared, shaken by what you have heard in the news and searching for some information. Make a note to yourself = Identify where you are and deal with it so you can move on. You can’t stay in that place if you want to really be succesful in business
LET’S GET STARTED!
WRAP UP : Before you begin this project you need to take this time to wrap up any outstanding projects. YOU ALSO WANT TO Set aside a few minutes every day to jot down information on the previous day’s sales, advertising, inventory, and costs. You don’t have to be an accountant, but you can keep the information in a spreadsheet that will instantly give you trends and analysis. Keep notes about your activities during the day, too, such as visits to vendors, purchasing, and observations of what is keeping you busy. WAKE UP: Look at strategies are working and which ones aren’t. Email Marketing Networking Phone calls Social Media CATCH UP: Know Your Market and know your Competition a. What is your competition doing? What are their strengths and weaknesses Know your market This approach has little to do with the way sales are made in today's real world. Today's customers don't want products; they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs. Making such sales takes a lot more than personal charisma. Today's selling is system selling, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more. This is not the work of a heroic individual sales rep. Modern selling is a team sport, and a complex one at that. Winning at it takes discipline and structure. Making it up as you go along is a recipe for disaster. Case in Point Coca Cola Coca-Cola's national accounts program has long been noted as a leader in integrated marketing, sales, and any other group that might touch the customer. Coca Cola devotes to each national account a team that includes employees from marketing, sales, support, operations, and finance. They converge on a market, research the culture, people, and sociology, and then debrief each other. Through this process they understand their objectives and tasks better and are able to outsmart the competition. MAKE UP Lost customers -- an ignored opportunity The Austin Business Journal's story, shared in the new book Customer Winback: How To Recapture Lost Customers -- and Keep Them Loyal, is a rarity in American business. Most companies today don't know how many customers they've lost, much less attempt to bring them back. The average company, the authors estimate, loses 20 to 40 percent of its customers each year. Nearly half of them don't even know why the customers left. Co-author Michael Lowenstein says most small businesses ignore former customers in their zeal to gain new customers and retain the ones they have. "They never go back to former customers to find out why the left and they don't identify customers at risk," Lowenstein says, "because there has always been the feeling that a customer who is gone is gone. They see lost customers as dead opportunities." Well, aren't they? Not by a long shot. According to research from Marketing Metrics, a Paramus, N.J.-based consulting firm, your chances of successfully selling to a former customer is 20 to 40 percent. That's significantly higher than the 5- to 20-percent chance of selling to a new prospect. Your chances are better, Lowenstein says, because former customers already know you and what your products or services can do. Plus, you know them. You have access to their past buying behavior, so you have a significant advantage over a competitor who doesn't know they bought a thousand blue widgets last year -- but not a single red one. CLEAN UP: This is the time to dust off stuff - update and revise your business cards. If you have changed your contact information and you are still crossing out your old - it is time for new cards Update your website! There is nothing like preparing for a new marketing campaign and forget to remove old content on a website. Get rid of the clutter on your desk, your car. You are marketing yourself Get those business suites out of the cleaners. Buy a new tie. People buy from people they like and believe it or not people are looking at what you are wearing. Buy a new TIME TO TACKLE: Go through all business cards Emails TIME TO TARGET Networking: Identify an event you want to attend in the next 30 days and go with a plan. Please just don’t give a person your business card. Don’t just talk to them USE YOUR TOOLS (Most of these tools are free) Facebook MySpace LinkedIn Constant Contact 60 day Trial YouTube WordPress (Blogging) WEEK THREE - REACH OUT - MARKET ONLINE THROUGH LINK SHARING - EMAIIL BLAST WITH URBAN LIFE PROMO - Bus Advertising - BILL BOARD ADVERTISING CREATE SOME NEW BROCHURES OR PRESS KITS , is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. FOLLOW UP - Call Customers a Few Weeks After a Sale - Write a Note: A handwritten note thanking a customer for buying from you is a simple step that lots of business owners overlook. This type of personal approach is almost always appreciated and remembered. Form letter follow-ups are not recommended, since they lose their personal touch. - Keep in Touch: Call your customers periodically to find out if their business has changed in any way, and if you can help them with anything. Customers will also appreciate being kept apprised of any new developments, upgrades, or additional products. - Seek Customer Input: A survey makes the customer feel like they are being heard and you value their imput. Constant contact offers this service.
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