Similar to a traditional sales funnel, a social media funnel guides prospects through a series of social media campaigns to get them to convert into customers. The social media funnel is divided into four distinct categories: Strangers, Visitors, Leads, and Customers, which describes the behavior of your audience in each segment.

2. Similartoatraditionalsalesfunnel,a
socialmediafunnelguidesprospects
through a series of social media
campaignstogetthem toconvertinto
customers.Thesocialmediafunnelis
divided into four distinctcategories:
Strangers,Visitors,Leads,andCustomers,
whichwhich describesthe behaviorofyour
audienceineachsegment.
Ultimately,thesocialmediafunnelallows
youtooptimizeyoursocialmediastrategy
andturnabrandnewaudienceintoleads.

3. Attractanewaudience:Thesocialmediafunnelencouragesyouto
castawidenetatfirstinordertofindasmanypeoplewhomaybe
interestedinyourproductorservice.
Morequalifiedleads:Theleadsyoureceivefromyourpaidsocial
campaignsarealreadyeducatedonyourpracticeandreadytotake
thenextstepintheirsalesjourney.
Optimizeyouradbudget:Bytargetingyourpaidsocialmedia
campaignstopeoplewhohaveexpressedinterest,youcanbesure
thatyourdollarsarebeingspentonpeoplewhoaremorelikelyto
convert.

6. Thenext,andarguablymost
important,stepinthefunnelis
to convert your interested
audience into leads. It’s
important to utilize your
FacebookPixelduringthisstepto
ensureyou areretargetingthe
audienceaudience who has expressed
interestinyourpracticebyvisiting
yourwebsite.
Oneoftheeasiestwaystocapture
leadsisbyutilizingFacebook’sLead
GenorConversionadcampaigns.