1. Purpose Results Cont’d
To gain the greatest depth and breadth of
public health experience
Projects
The original breast cancer program can be repurposed and adapted to promote widespread
access to the California Poison Control Program within San Diego’s Asian community.
• Management of qualitative and quantitative
data
• Asian Grocery Store-Based Health
Promotion Program  Poison Control
Program in San Diego’s Asian American and
Pacific Islander community
Background
The Grocery Store Program – the foundation
project
•Originally a breast cancer awareness
program
•Repurposed to a lung cancer program
•Repurposed to a poison control program
•Poison Control Program Project
• It is likely that there is insufficient
awareness and utilization within the
San Diego Asian and Pacific Islander
community
•Operating under the Health Belief Model
•Model for Poison Control Program was
repurposed from the foundation project
Health Belief Model
Hypothesis
Methods
• Training by California Poison Control’s lead trainer
• Training materials from the Poison Control program
• Repackaging the poison control messaging to fit into the Asian Grocery Store Program
• Practice mastering and delivering the poison control messages
• Secure grocery stores approval of the new health content
• Development of outcome goals and non-intrusive data collection strategies
• Development of outreach teams
Results
Asian Pacific Islander Non-Asian Pacific Islander
Male Female Male Female
Acceptance 714 1,016 134 177
Rejection 282 383 43 42
Total 996 1,399 177 219
Table 1. Outreaching the Asian Pacific Islander Community
Table 2. Previous knowledge of California Poison Control System
Optimal Public Health Experience – Gaining a Career Focus
Mentor: Dr. Georgia Robins Sadler , BSN, MBA, PhD; Doctoral Student: John Tat; Presenter: Jia Kelly Li
Moores UCSD Cancer Center; University of California, San Diego; Faculty Mentor Program
Asian Pacific Islander Non-Asian Pacific Islander
Male Female Male Female
Previous
knowledge
37 70 16 14
No previous
knowledge
543 696 87 122
Total 580 766 103 136
Figure 1. Outreach by Language Group
Asian Pacific
Islander
Non-Asian
Pacific Islander
Saved
CPCS
number
Signed
up for
CPCS
text
Saved
CPCS
number
Signed
up for
CPCS
text
Absolute
number
287 50 101 9
Table 3. Actions with California Poison
Control System (CPCS) Phone Number
Conclusion
• Fieldwork experience and lab experience has
concreted the possibilities of a public health
career and orients future paths for growth
Discussion
• Limitations include presence of Asian grocery stores in
area and obtaining approval for outreach
• Approval for outreach in the Japanese grocery store
was rescinded therefore was zero outreach in Japanese
store
•The foundational grocery store program has
successfully been repurposed to the Poison Control
Project
• These results suggest that the grocery store program
can be repurposed as a basic means of disseminating
health information to the Asian Pacific Islander
community through student health educators
This project was funded by a UCSD club award and a subcontract from the California Poison Control
Program. The contents of this poster are solely the responsibility of the author and do not necessarily
represent the official views of any of the funding agencies.
Hayden, Joanna Aboyoun. "Health Belief Model." Introduction to Health Behavior Theory. 2nd ed.
Jones and Bartlett, 31-44. Web. 21 May. 2014.
Reference
Acknowledgement
Contact
For further information, please contact Jia Kelly Li at jil154@ucsd.edu or Dr. Georgia Robins Sadler at
gsadler@ucsd.edu
* The data gathered reflected the success of the project and confirms the assumption that the
Poison Control Service has been under-utilized by the San Diego API community.