Crafted a storyline and copywrote a presentation highlighting the benefits of Rackspace for three target personas within the retail vertical.

2. RETAILERS HAVE
SPECIAL REQUIREMENTS
THE #1 HOSTING PROVIDER for the top 1,000 retailers,
for the third consecutive year ...
RACKSPACE GETS ECOMMERCE.

3. RACKSPACE
CAN HELP
small and mid-sized retailers get BIG
and BIG retailers get BIGGER with
hosting solutions designed to
GROW YOUR BUSINESS.

4. Which means
MORE VISITORS
& HAPPIER VISITORS,
WHO SPEND MORE
WE HELP RETAILERS DELIVER
A BETTER
USER EXPERIENCE

5. SEE HOW
RACKSPACE
CAN HELP
emerging brick & mortar retailer Carla,
ecommerce retailer Digital Sports,
& omni-channel retailer Eco Baby
EXTEND, EXPAND, & ENHANCE
their business online.

6. THREE
TALES OF RETAIL
Carla turns retail into e-tail
Tony delivers boundless experiences
Kelly maximizes cross-channel performance

7. MEET
CARLA
Emerging Retailer
Boutique
Clothing Business
1

8. Boutique
Clothing Business
1
CARLA IS PASSIONATE about her boutique
clothing business. She’s ready to take her
BRICK & MORTAR STORE ONLINE.
But, she needs the support of a partner
who’s as PASSIONATE about her
business as she is.
Emerging Retailer

9. Boutique
Clothing Business
1
CARLA NEEDS a COST-EFFECTIVE
SOLUTION and lots of GUIDANCE AND
SUPPORT to her get her site up QUICKLY
AND AFFORDABLY.
Emerging Retailer

10. Boutique
Clothing Business
CARLA
CAN
• Run her business, not her severs
• Scale affordably, via the cloud
• Keep data secure & compliant
• Gain new sales & happy customers
WITH HELP FROM RACKSPACE,
A MAGENTO PLATINUM PARTNER
Emerging Retailer

11. Boutique
Clothing Business
CARLA
GROWSRACKSPACE CAN HELP Carla capitalize on
the opportunity to EXTEND HER GROWING
BUSINESS ONLINE.
Emerging Retailer

12. TURN
RETAIL
INTO E-TAIL1
with cost-effective hosting solutions and
services from RACKSPACE.

13. MEET
TONY2
Ecommerce Retailer
Digital
Sports

14. 2
TONY IS THE ONLINE MANAGER for
ecommerce company, Digital Sports—
technology gear for sports enthusiasts.
Digital Sport’s fans are PASSIONATE
about the brand, and their lifestyle.
Ecommerce Retailer
Digital
Sports

15. 2
Ecommerce Retailer
Digital
Sports
Tony built their existing site on
Magento Enterprise.
But, their CURRENT HOSTING SOLUTION
ISN’T FAST ENOUGH, frustrating his
growing customer base.

16. 2
TONY NEEDS a hosting provider that’s as
passionate about their site as their fans are.
RACKSPACE is passionate about providing
exceptional ecommerce solutions and
experiences.
1 As of March 22, 2013, according to trends.builtwith.com
Ecommerce Retailer
Digital
Sports

17. TONY
CAN
• Manage unpredictable traffic
• Reduce costs with cloud solutions
• Maximize uptime and page load speeds
• Keep data secure and stay compliant
• Experience the difference of Fanatical Support
WITH HELP FROM RACKSPACE,
A MAGENTO PLATINUM PARTNER
Ecommerce Retailer
Digital
Sports

18. TONY
DELIVERSRACKSPACE can help Tony BETTER
MANAGE his site performance
so he can focus on EXPANDING his online
channel.
Ecommerce Retailer
Digital
Sports

19. DELIVER
UNRIVALED
EXPERIENCES
with flexible hosting solutions and services
from RACKSPACE.
2

20. MEET
KELLY3
Eco
Baby
Omni-channel Retailer

21. Eco
Baby
Omni-channel Retailer
3
KELLY IS THE VP OF ECOMMERCE for
Eco Baby – makers of high quality, natural
children’s clothing and products. Eco Baby is
passionate about creating consistently
immersive experiences for customers.
Eco Baby chose Oracle for a connected retail
experience across channels2.
2 http://www.rackspace.com/ecommerce-hosting/oracle-retail/

22. 3
KELLY NEEDS a hosting provider that’s as
PASSIONATE about SEAMLESS INTEGRATION
as they are, who can help them deliver a
CONNECTED EXPERIENCE ACROSS
CHANNELS.
Especially during peak periods like holidays,
promotional periods and sales drives.
Eco
Baby
Omni-channel Retailer

23. KELLY
CAN• Focus on cross-channel integration, not her servers
• Enjoy custom installation and configuration
• Ensure optimal performance of retail applications
• Gain actionable insights via performance monitoring
• Protect data and applications with BC/DR planning
WITH HELP FROM RACKSPACE
AN ORACLE GOLD PARTNER
Eco
Baby
Omni-channel Retailer

24. KELLY
STANDS OUTRackspace can help Eco Baby provide a
CONSISTENT, HIGH-PERFORMANCE
BRAND EXPERIENCE.
Eco
Baby
Omni-channel Retailer

25. MAXIMIZE
CROSS-CHANNEL
ACTIVITIES & PERFORMANCE
with expert-level services and Oracle-optimized solutions
from RACKSPACE.
3

26. MEET
RACKSPACE
We’re PASSIONATE about helping businesses
like yours GROW and SUCCEED ONLINE

27. RACKSPACE HAS
SOLUTIONS & SERVICES
to help small and midsized retail businesses
EXTEND their brand online.

28. to help enterprise ecommerce retailers
EXPAND their online availability.
RACKSPACE HAS
SOLUTIONS & SERVICES

29. to help omni-channel retailers ENHANCE
their integrated customer experience.
RACKSPACE HAS
SOLUTIONS & SERVICES

30. VISIT
RACKSPACE AT
www.rackspace.com/ecommerce-hosting
Learn more about our powerful hybrid cloud hosting solutions
supporting MAGENTO, ORACLE, or
ANY OTHER ECOMMERCE PLATFORM

31. #1 HOSTING PROVIDER3
RACKSPACE
Experience faster page loads, unparalleled uptime,
and premier managed services from RACKSPACE.
3 Internet Retailer Top 500 and Second 500 Guide for 2013