1. Technologies, Marketing and Operations
For Subscription Businesses
Presented by NPM Technologies
by NPM Technologies
RecurRex is your
subscription eCommerce
partner.

2. RECURREX - WHAT IS IT?
What is subscription eCommerce?
This innovative eCommerce model helps online merchants retain customers
more easily. By subscribing to a product, the clients will receive it on a
recurring basis.
?How much is client loyalty worth?
As a merchant or a retailer, retaining clients is a challenge. With
subscription eCommerce, you simply offer an incentive to your customers
in exchange for their loyalty. Over the course of 3, 6 or even 12 month-
committments, the cost of acquiring and retaining clients (the value of the
incentive you gave them) will have largely paid off.
CLIENT
LOYALTY
What type of products can be sold through subscription eCommerce?
In North America, they now sell everything from beauty products to airline
tickets subscriptions plans. This trend will inevitably hit Asia - the benefits for
both consumers and retailers are too important.
PRODUCTS
THE TYPE OF PRODUCTS THAT SELL WELL IN A SUBSCRIPTION ECOMMERCE
Typically, subscription eCommerce products fall under three categories:
Discovery
Receive a surprise every month (or
even better, every week!)
Try before you buy
Receive samples on a recurring basis.
If you like it, you can then buy
a bigger quantity
Commodities
For everything that you buy
on a recurring basis
Ÿ Tea or coffee of the month
Ÿ Chocolates, sweets, bakery
items, (and many more
food items)
Ÿ Shirt of the month (or
season)
Ÿ Scarf of the month
Ÿ Beauty products samples
Ÿ Perfume samples
Ÿ Food samples
Ÿ Food (coffee, chai, spices,
peanut butter)
Ÿ Beauty products
Ÿ Toilet paper, soap,
shampoo, etc.
Ÿ Water
Ÿ Razor blades

3. RECURREX VALUE PROPOSITION
We work with companies who have a
subscription eCommerce potential but for
whom it is not their core business.
We leverage their brand notoriety and supplying
power to build a recurring revenue stream that
they didn’t have before.
PRODUCTS AND SERVICES
TECHNOLOGIES
MARKETING
OPERATIONS
RecurRex - subscription
platform
DataRex (To be launched in
2016) - Analytics to increase
subscription businesses sales
RecurRex mobile
eCommerce development
Customer acquisition
Customer engagement and
retention
Packaging and marketing
tools design
Customer relationship
management
Delivery strategy and
delivery coordination
Customer service (chat,
email, surveys, etc.)
THE SUBSCRIPTION HUB
To be launched
in early 2016, The
Subscription Hub is a
mobile application that will
facilitate subscription to
specific products in the
easiest way possible.
Build on a
market place
architecture, each
seller will have its
own dashboard.With a few
clicks, users will be
able to subscribe to
literally any product and
configure the recurrence
for daily, weekly or
monthly deliveries.

4. HOW WE WORK
1
We deploy and customize a subscription ecommerce
platform based on products, target market and other
factors. We put in place incentives (discounts, gifts)
for clients that they get in return for their loyalty
2
We implement the right marketing mix and put in place
the business processes to scale quickly:
Ÿ Payment types and payment methods
Ÿ Delivery schedules management and other delivery
policies
Ÿ Communication channels
Ÿ Pricing, discounts and incentives strategy
Ÿ Customer service
3We launch the platform
4Clients visit the website and subscribe to a subscription package, which contains a pre-defined recurrence (ex: 1
box per week for 6 weeks, or one product per month for 12 months)
CAFÉ NOIR
Café Noir represents the French Art
de Vivre in Bangalore. With four
locations, they are known to serve
the best French delicacies.
In order to expand and reach more French food
lovers in the city, they decide to go online.
Subscription eCommerce was perfect to make the
delivery of French food a weekly routine in homes all
over Bangalore.
They hire RecurRex Partners solutions with a complete
integration, from technology customization to marketing
execution and operations management.
The initial investment is very low, thanks to RecurRex SaaS structure.
Marketing and operations are also very cost-efficient.
Starting in September 2015, the Bangalore restaurant expects hundreds of
new clients to join their new French Boxes subscription service and make
week-end French breakfasts at home a fun happening for all the family.
CAFÉ NOIR
recurrex
SAAS structure
BUSINESS CASE WITH CAFÉ NOIR

5. Get in touch with RecurRex Partners’ business development
team and be part of the subcom trend that is just hitting India.
Mathieu Desmarais
Business Development Manager, Asia
mathieu.desmarais@npmtechnologies.com
Alex Desmarais
Business Development Manager, North America
alex.desmarais@npmtechnologies.com
Think Subcription eCommerce can be
a new revenue stream for your company?
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