Presentation for IAB Multicultural Creative Case Study Town Hall on May 27, 2015

1. >6,700
1

2. Orgullosa
Lead a team of agencies to develop a holistic marketing program that resonates with the bi-cultural
Latina, while remaining aspirational to the new immigrants.
We are not the Latinas you think we are! In fact there is no such thing! Latinas were effortlessly
combining traditional morals and values with a new drive, passion and thirst for opportunities and
desired growth, challenging conventional Latina roles.
Build a unique & ownable mindset-driven WHO - Mujeres con La Falda Bien Puesta
Build a call to action that inspires Latinas to join, share, learn, grow and redefine themselves every
day
Build a place/places where real engagement can take place
1.1 Million+ engaged FB community. Largest community & highest engagement when compared to
comparable Latina programs.
254K+ and growing .com community.
19.3K Twitter followers
Total Size of Community- 1.4 Million+ members
ASK
INSIGHT
SOLUTION
RESULT

3. Facebook
>1.1 MM
Likes
Twitter
>19.000
Followers
YouTube
> 1,100 Subscribers
InstagramWebsite
>254,000
>1.4MM
>6,700
14/15 Orgullosa Acquisition Wheel
3

4. VIDEO
4

5. >6,700
5