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Service 
Management 
in 
2030: 
An 
Event 
Horizon 
How 
to 
service 
manage 
the 
hoverboard! 
Richard 
Corbridge: 
Chief 
Informa3on 
Officer 
richard.corbridge@nihr.ac.uk 
@R1chardatron 
www.richardcorbridge.com
Agility 
– 
React 
to 
the 
next 
trend 
Skills 
– 
Customers 
as 
fans 
Complexity 
– 
See 
the 
wood 
for 
the… 
Back 
to 
Basics 
– 
Why, 
oh 
why, 
oh 
why? 
What 
needs 
to 
be 
service 
managed 
in 
2030! 
2 
Agenda
The 
Event 
Horizon 
In 
layman's 
terms, 
it 
is 
defined 
as 
"the 
point 
of 
no 
return”, 
the 
point 
at 
which 
the 
gravita3onal 
pull 
becomes 
so 
great 
as 
to 
make 
escape 
impossible. 
An 
event 
horizon 
is 
most 
commonly 
associated 
with 
black 
holes. 
Light 
emiXed 
from 
beyond 
the 
event 
horizon 
can 
never 
reach 
the 
outside 
observer. 
Likewise, 
any 
object 
approaching 
the 
horizon 
from 
the 
observer’s 
side 
appears 
to 
slow 
down 
and 
never 
quite 
pass 
through 
the 
horizon.
How 
does 
this 
effect 
Delivery?
How 
does 
this 
effect 
Technology?
How 
does 
this 
effect 
Service 
Delivery?
Research 
Lag
Availability 
of 
wellness 
iinnffoorrmmaa@@oonn 
Current 
Future 
Impact 
informa@on 
can 
have 
on 
care 
Wellness 
scale 
informa@on 
Time 
stalls 
for 
no 
one…
Time 
stalls 
for 
no 
one… 
“ 
…from 
our 
analysis 
of 
CVD 
guidelines 
and 
from 
previous 
studies, 
we 
assume 
a 
mean 
lag 
between 
research 
and 
impact 
for 
CVD 
treatments 
of 
between 
10 
and 
25 
years, 
with 
a 
central 
es3mate 
of 
17 
years” 
Medical 
Research: 
What’s 
it 
worth? 
Es@ma@ng 
the 
economic 
benefits 
from 
medical 
research 
in 
the 
UK 
Health 
Economics 
Research 
Group 
(HERG) 
Brunel 
University 
Office 
of 
Health 
Economics 
(OHE) 
RAND 
Europe
Time 
stalls 
for 
no 
one… 
Marty 
– 
Wait 
a 
minute 
Doc, 
are 
you 
telling 
me 
that 
you 
built 
a 
3me 
machine 
out 
of 
a 
DeLorean? 
Doc 
– 
The 
way 
I 
see 
it, 
if 
you’re 
gonna 
build 
a 
3me 
machine 
into 
a 
car, 
why 
not 
do 
it 
with 
some 
style?
Back 
to 
Basics
Why, 
oh 
why? 
Hummingbird 
– 
Small 
and 
perfectly 
formed, 
agile 
and 
ready, 
free 
and 
easy! 
Elephant 
bird 
– 
All 
encompassing 
and 
lumbering, 
scary 
and 
hard 
to 
confront, 
ex3nct!
Complexity…
Wood 
and 
trees! 
Is 
service 
management 
complex? 
8 
out 
of 
10 
board 
members 
think 
so
Wood 
and 
trees! 
The 
world 
is 
complex, 
service 
management 
needs 
to 
be 
about 
de-­‐mys@fying 
the 
world… 
Volume of data 
Consumerisation of the estate! 
Size of the estate 
Always on 
Actionable insight 
Veracity of data
Catalogue 
it 
all? 
Catalogue 
the 
internet 
of 
things…. 
…Like 
trying 
to 
count 
the 
stars!
Systems 
and 
Informa3on 
to 
support 
delivery, 
making 
connec3ons 
adds 
value… 
Chief 
Design 
Officer 
at 
Philips 
-­‐ 
‘Revenue 
will 
no 
longer 
come 
from 
products, 
it 
will 
come 
from 
the 
connec3on 
of 
products 
to 
informa3on 
and 
the 
opening 
up 
of 
that 
informa3on.’ 
18 
Connected
D 
i 
g 
i 
t 
a 
l 
D 
e 
l 
u 
g 
e
Skills
Evangelist 
Pragmatist 
Sceptic 
21
Ç√ 
Evangelist 
The 
“Yes 
I 
get 
to 
wear 
pink” 
face! 
+ 
Enthusiasm 
for 
informa3on 
– 
Technology 
first 
+ 
Lead 
the 
way 
– 
Evangelise 
to 
the 
point 
of 
eulogy 
+ 
Learn 
lessons 
for 
others 
22 
Perfect SDM
Sceptic 
The 
“Brown 
top 
and 
black 
trousers” 
face! 
+ 
Focus 
on 
benefits 
– 
Suspicious 
of 
change 
+ 
Believable 
advocate 
– 
Quick 
to 
see 
the 
nega3ve 
+ 
Realis3c 
– 
Slow 
to 
adopt 
any 
solu3on 
Perfect 
Problem 
Manager 
23
Pragmatist 
The 
“Apron 
and 
rubber 
gloves” 
face! 
+ 
Considers 
the 
how 
– 
Wants 
all 
the 
detail 
now 
+ 
Considered 
– 
Frustra3ng 
for 
other 
types 
+ 
Apply 
lessons 
for 
others 
24 
Perfect Release 
Manager
§ 
Agility
Faster, 
seamless… 
Fast releases 
Fast failures 
Fast fixes! 
But 
if 
something 
goes 
wrong 
then 
what… 
But 
if 
something 
goes 
wrong, 
then 
what…?
Back 
to 
Basics: 
SM 
process 
is 
here 
to 
stay 
Back 
to 
Basics: 
Understand 
the 
impact 
on 
the 
whole 
business 
model 
Agility: 
Service 
can 
keep 
pace 
with 
innova3on 
Complexity: 
Appropriate 
size 
of 
service 
management 
is 
key 
to 
wining 
hearts 
and 
minds 
Agility: 
Learn 
from 
new 
ways 
of 
working, 
but 
be 
considered 
in 
adop3on 
Skills: 
Fans 
of 
service 
management 
can 
lead 
the 
way 
Conclusion
Richard Corbridge itSMF Keynote

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Richard Corbridge itSMF Keynote

  • 1. Service Management in 2030: An Event Horizon How to service manage the hoverboard! Richard Corbridge: Chief Informa3on Officer richard.corbridge@nihr.ac.uk @R1chardatron www.richardcorbridge.com
  • 2. Agility – React to the next trend Skills – Customers as fans Complexity – See the wood for the… Back to Basics – Why, oh why, oh why? What needs to be service managed in 2030! 2 Agenda
  • 3. The Event Horizon In layman's terms, it is defined as "the point of no return”, the point at which the gravita3onal pull becomes so great as to make escape impossible. An event horizon is most commonly associated with black holes. Light emiXed from beyond the event horizon can never reach the outside observer. Likewise, any object approaching the horizon from the observer’s side appears to slow down and never quite pass through the horizon.
  • 4.
  • 5. How does this effect Delivery?
  • 6. How does this effect Technology?
  • 7. How does this effect Service Delivery?
  • 9. Availability of wellness iinnffoorrmmaa@@oonn Current Future Impact informa@on can have on care Wellness scale informa@on Time stalls for no one…
  • 10. Time stalls for no one… “ …from our analysis of CVD guidelines and from previous studies, we assume a mean lag between research and impact for CVD treatments of between 10 and 25 years, with a central es3mate of 17 years” Medical Research: What’s it worth? Es@ma@ng the economic benefits from medical research in the UK Health Economics Research Group (HERG) Brunel University Office of Health Economics (OHE) RAND Europe
  • 11. Time stalls for no one… Marty – Wait a minute Doc, are you telling me that you built a 3me machine out of a DeLorean? Doc – The way I see it, if you’re gonna build a 3me machine into a car, why not do it with some style?
  • 13. Why, oh why? Hummingbird – Small and perfectly formed, agile and ready, free and easy! Elephant bird – All encompassing and lumbering, scary and hard to confront, ex3nct!
  • 15. Wood and trees! Is service management complex? 8 out of 10 board members think so
  • 16. Wood and trees! The world is complex, service management needs to be about de-­‐mys@fying the world… Volume of data Consumerisation of the estate! Size of the estate Always on Actionable insight Veracity of data
  • 17. Catalogue it all? Catalogue the internet of things…. …Like trying to count the stars!
  • 18. Systems and Informa3on to support delivery, making connec3ons adds value… Chief Design Officer at Philips -­‐ ‘Revenue will no longer come from products, it will come from the connec3on of products to informa3on and the opening up of that informa3on.’ 18 Connected
  • 19. D i g i t a l D e l u g e
  • 22. Ç√ Evangelist The “Yes I get to wear pink” face! + Enthusiasm for informa3on – Technology first + Lead the way – Evangelise to the point of eulogy + Learn lessons for others 22 Perfect SDM
  • 23. Sceptic The “Brown top and black trousers” face! + Focus on benefits – Suspicious of change + Believable advocate – Quick to see the nega3ve + Realis3c – Slow to adopt any solu3on Perfect Problem Manager 23
  • 24. Pragmatist The “Apron and rubber gloves” face! + Considers the how – Wants all the detail now + Considered – Frustra3ng for other types + Apply lessons for others 24 Perfect Release Manager
  • 26. Faster, seamless… Fast releases Fast failures Fast fixes! But if something goes wrong then what… But if something goes wrong, then what…?
  • 27. Back to Basics: SM process is here to stay Back to Basics: Understand the impact on the whole business model Agility: Service can keep pace with innova3on Complexity: Appropriate size of service management is key to wining hearts and minds Agility: Learn from new ways of working, but be considered in adop3on Skills: Fans of service management can lead the way Conclusion