Insight and business discovery. The right type of fans and how to get them.

1. Ричард Корбридж
Richard Corbridge: Chief Information Officer
richard.corbridge@nihr.ac.uk
@R1chardatron
www.richardcorbridge.com
Insight and business discovery. The right
type of fans and how to get them.

3. Customers as fans
Globalisation of the market place
Empower the population
Insight of performance
Information based feasability
Analytics
Delivering Insight

4. TECHNOLOGY and INFORMATION are now more than ever
ingrained in all that is done throughout the world and we must
adopt all elements of them or risk falling behind the
KNOWLEDGE curve.
Clinical Research Network – January 2013
• Approximately 55 different systems currently in place
• Around 35 different ways of collating reports
• 16 different topic-wide databases
• Significant bespoke reporting
• Data debate
• System based and system led change
Landscape

5. 2010
Local systems, slow
data, little integration.
Excel as a BI tool.
2011
National system with
standardised local
integration and
reference data.
Access data without
corporate tools.
2012
Big Data impact, data
sources more varied.
Data stewardship and
initial BI apps.
2013
Globalisation of data
access and
owenership.
‘Crowd Source
Analytics’.
Analytics
Delivering Insight

6. Systems and Information to support delivery, making
connections adds value…
Connected
Chief Design Officer at
Philips -
‘Revenue will no longer
come from products, it
will come from the
connection of products to
information and the
opening up of that
information.’

8. Personalised search
Dragnet to specific
Evolution
Information is power
Componentized
Service-Orientated
organisation
Everything
Corporation led world
Structures
Reconfigure without complex
organisation
All knowing
‘Big Data’ knows more about
you than you do
‘Datatour’
8
Society Inc.
A Controlled and Conflicted World
A new term…
corruption of data power

9. Consumerisation
Free and easy and connected
data
Innovation
Uncontrolled and unchecked
Current
Organisations are doing this
now, they just have not been
caught
Open to extreme
Easy to re-connect data due to
volume of connections
Technology
Driver of all innovation, not the
need or the disruption impact
Reactive
Scandals expose a hole, which
is plugged
Personal analytics
Algorithmic Quality
9
Sorcerer’s Apprentice
Connected yet Amok

10. ‘Sousveillance’
Monitoring of the monitors for
protection
Too many scandals
Technology protects first
Protection racket
Evolution of the IT department,
to protect and maybe serve
Before social contract
Creation of agreement of
engagement absent
Exclusivity
Information has value because
it is rare
Obfuscate
Information creating noise over
signal
10
Digital Wild West
Conflicted and Amok

11. Communities of
Interest
One source of information for
all
Privacy
By design and proportionate
with user based understanding
Blur
Borders between partners,
suppliers and customers
Fragmented storage
All the pieces make the whole
Brand
As a referral network rather
than a corporation
Ownership
Global agreement that data is
owned by the subject
11
Datatopia (утопия)
Connected and Controlled

12. Natural Analytics
Enhanced and Natural

13. Insight of performance

14. Information based feasibility

15. Globalisation
Market Place
Reference
Data
Service
Source of truth
Deliver a definitive
source of truth for
research reference
data.
Organizations
Produce a single map
of organisational
hierarchies
Relationships
Easily expose the
valuable data of the
organisation to improve
the UK research
opportunity
Data Dictionary
Provide a source of
common language
Terminology
Create a repository of
terminology

16. Educate
Start
Simply
understanding
what it is to have
information and
what can be driven
from it.
Teach
Active and
deliberate actions
based on insight
from data.
Believe
Inherent
understanding and
acceptance of the
information
derived.
Share
Desire to add more
information to
deliver more
insight from a
variety of sources.
Innovate
Simply part of
everything that is
done.
Research
Keep going
Creative delivery
of information that
enables insight.
Horizon scanning
for the next
opportunity..
Step 2 Step 3 Step 4 Step 5 NextStart
Last Train to Data-topia
Leaving Now!

17. Evangelist
евангелист
Pragmatist
прагм
атик
Sceptic
Скепт
ик

18. Evangelist
The “Yes I get to wear pink” face!
+ Enthusiasm for information
– Technology first
+ Lead the way
– Evangelise to the point of eulogy
+ Learn lessons for others

19. Sceptic
The “Brown top
and black
trousers” face!
+ Focus on
benefits
– Suspicious of
change
+ Believable
advocate
– Quick to see
the negative
+ Realistic
– Slow to adopt
any solution

20. Pragmatist
The “Apron and rubber gloves” face!
+ Considers the how
– Wants all the detail now
+ Considered
– Frustrating for other types
+ Apply lessons for others

21. Balanced

22. Take the Aga and its
culture …
Delivery of Business
Intelligence into a
product that has fans
rather than customers.
Culture change through
demand of the fan not
through command and
control.
Empower the population
Turning customers into fans

23. Imagine a world
Alignment of the planets

24. Imagine a w
Planet Information
Systems
Integration or Interoperable
Modern Systems
Information Realisation
Information Security
Planet Data Quality
Reference Data
Shared Data
Veracity of Data Planet Information Analytics
Information Analytics capability
Network wide
Data at your fingertips
All the planets align