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Thank you for joining us
Aware360
Connecting Your Workforce
Aware360 understands people are the most
important part of any workplace
• We connect people with personal technology
for safety
• 20+ years of providing monitoring solutions for
government and industry
• Manage responses to 100K+ alerts per year
Thank you for joining us
Driving is the most dangerous task an employee does; statistics show that
41% of all fatal workplace injuries are caused by motor
vehicle accidents.
According to the National Safety Council, an alarming 90% of crashes
are caused by human error.
What is Driver Behavior?
Technology is Evolving
Makes you 8x more likely to be in a crash
Causes 5x more accidents than drunk driving
Kills 3,000-6,000 people annually in the US
*Checking a text for 5 seconds, at 90km/h (55mph) means you
drove the length of a football field blindfolded
Texting and driving:
New ways of
preventing driver
safety incidents
“Safety is not the absence of events; safety is the presence of defenses.”
- Todd Conklin, Pre-Accident Investigations: An Introduction to Organizational Safety
Why is Action
Required?
1 of 4 car accidents in the United States is
caused by texting and driving.
Globally, on average 3,287 people die on the
road every day!
Road crashes cost $518 billion (USD) globally
each year
The Invisible Cost of Injury
and Fatalities
9
• Company Morale
• Family hardship or devastation
• Personal life impact
• Brand Impact
What is Driver Behavior Modification?
Part of overall safety initiatives Important Considerations
Building Trust in the
Workforce
Fairness in data analysis
Communication
Transparency
Technology: Maximizing Results
Intervention
Approaches -
Behaviors
Activators
Consequences
Rewards
iDriveAware: Measuring Behaviours
Speed Relative
to Posted Limit
Harsh Acceleration,
Braking & Cornering
Driver Scoring &
Behavior Analytics
Transportation
Mode Detection
Distracted Driving
Detection
Automatic
Drive Detection
Fuel Consumption
Minimal
Battery Usage
What keeps employers up at night?
Questions?
Aware360.com
403.252.5007
Lisa.Cooper@Aware360.com
Calgary, AB, Canada

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Driver Behaviour & Distracted Driving Webinar

Editor's Notes

  1. Unfortunately, it has become a habit for most of us …. We operate on autopilot … think about your drive home everyday …. And sadly .. Driving is the most dangerous task …
  2. Client know this, but a good reminder. Stats according to Arab News and the Saudi Journal of Medicine Major causes: #1- Speed #2 – Improper Turns Not following road regulations Distraction Road Congestion Animal Crossing Weather Deadly Curves Road Condition - Roadworthiness Vehicle Condition Speed – overspeeding combined with inattention Speed raised to 140 km recently New problem potential in the summer with “new” drivers – women permitted to drive Study done in 2001 – indicated 39% of accidents were caused by poor tire health The higher the speed of a vehicle, the shorter the time a driver has to stop and avoid a crash. A car travelling at 50 km/h will typically require 13 metres in which to stop, while a car travelling at 40 km/h will stop in less than 8.5 metres. — An increase in average speed of 1 km/h typically results in a 3% higher risk of a crash involving injury, with a 4–5% increase for crashes that result in fatalities. — Speed also contributes to the severity of the impact when a collision does occur. For car occupants in a crash with an impact speed of 80 km/h, the likelihood of death is 20 times what it would have been at an impact speed of 30 km/h. Experience in many countries has shown that the introduction of speed limits will only have a short lived effect on reducing speeds unless accompanied by sustained enforcement
  3. Accidents are more than bent metal, of course these costs exists but the invisible cost is often just a detrimental. Mohammad can no longer go or participate in his son’s soccer games. The family breadwinner – fatality or injury can provide great strain on the family Brand – companies with poor safety history – sometimes have harder time winning business, lose contracts, and potentially lose their licence to operate. Reduced income Quality of life Family relationships – inability to participate as one would normally do or not at all Inability to participate in a meaningful way to past activities Potential career change requirements or diminished capacity to perform License Financial Impact
  4. Why do people want to change – so they get home each day to be with their loved ones, peer pressure/healthy competition How will you know your starting point – and what areas need change – baseline is an important starting point Planning how to get there – what will it take to influence drivers to want to change behavior What is success – accident and fatality reduction, getting people home safely every day We know that SA VP’s are behind this initiatve and have asked to lead by example! How will you engage drivers – driver surveys? Town Halls? Toolbox Talks? Feedback loop? Incentives – Do you currently have an incentive program for any other initiaves – we will provide examples later on of some industry examples that are finding success and you can decide what works best for your environment and culture.
  5. To maximize success of the program both the driver and the manager requires proper introduction to the technology and how it works / what it does. Once rolled out the driver will act/do based on his beliefs the manager will act on data … what happens in between are the unknowns. iDriveAware User guide Silent period for baseline – 90 days Switch on verbal coaching Measure Feedback Suggest improvement / training opportunities based on data User Guide – data and reporting Incentives / disincentive Drivers should be part of this process decision, if possible. Based on organization culture, past experience, demographics, management support, etc. Best practices
  6. This provides an example of how the organization can approach intervention based on the behaviour of drivers – evidenced by iDrive data. Activators are meant to persuade or direct people. Consequences applied are designed to alter undesired behaviours, or to reinforce desired behaviour. Penalties or disincentives will be based on policy / organization consequent management processes (verbal, written, dismissal, etc.) Lectures / Training Demonstrations Policy Written activator (prompting) Commitment (pledge) Discussion/consensus (bidirectional) Oral activator (urges desired behavior) Individual Goal - Scores Competition Incentive Disincentive Group Goal - Scores Competition Incentive Disincentive Individual Feedback – Individual weekly comments / criticisms Verbal coaching in-vehicle (after 90 day silent baseline) Reward / penalty Group Feedback (team reporting, present team’s performance against desired/undesired behavior) Reward / penalty