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The Future of
 Membership
 10 June 2010
Different Models
  Transaction   Relationship
Different Models
                Co-create
 Join a group
                 a group
Different Models
  Predictable   Learning
Creating a Collaborative Ecosystem

     Relationship    Co-create        Learning




            !WHAT CAN WE MAKE TOGETHER?"

              ELEVATES THE RELATIONSHIP

         BENEFITS BECOME “HAPPY SIDE-EFFECTS"
A CASE STUDY
A CASE STUDY
RELATIONSHIP BASED

NO MEMBERSHIP FEE - ONLY INVESTMENT

NO MEMBERS - ONLY PARTICIPANTS AND BACKERS

CONNECTED VIA FACEBOOK AND TWITTER

CO-CREATED

YOUNG

IMAGINATIVE

LOCAL
RSA FELLOWSHIP COUNCIL
     WHAT ARE WE
   DOING RIGHT NOW?
1   40 Fellows - 20 elected - 20 Trustee nominated



2   Open - Outward looking towards Fellows - transparent



3   Distributed model - many leadership roles and encouragement for initiation



4   Full working partnership between RSA staff and Fellows



5   Creating collaborative working spaces in real life and online



6   Constantly monitoring and assessing - Self-reflective
RSA FELLOWSHIP COUNCIL
EMERGENT
    EFFECTS
1   Creating safe space for difficult conversations



2   Helping develop systems for collaboration



3   Engaging well with Fellows online



4   Creating a positive and supportive !tone of voice"



5   Signs of increased permeability
RSA FELLOWSHIP COUNCIL
CHALLENGES
1   Managing uncertainty



2   Building trust and translating this within the whole Fellowship



3   Turning talk into action



4   Being patient - 40 strangers working together from far and wide....
An
interesting
CASE STUDY
IDEO MEETS
              UNITED STATES GREEN
                BUILDING COUNCIL
THE BRIEF


80 LOCAL CHAPTERS NATIONWIDE

STRUGGLE WITH CHALLENGES LIKE MAKING GROUP DECISIONS
AND KEEPING MEMBERS MOTIVATED AND INVOLVED


REDESIGN THEIR ORGANISATION IN A WAY THAT IS MORE CLOSELY
ALIGNED WITH THEIR MISSION TO PROTECT AND CELEBRATE NATURE
MORE ABOUT PERSON TO PERSON THAN CHAPTER TO NATIONAL BODY
“THE ORGANISTION WOULD BE SUCCESSFUL WHEN THE NATIONAL BODY WAS
LEARNING AS MUCH FROM THE CHAPTER AS THE OTHER WAY ROUND”


SYMBIOTIC INTERDEPENDENCE BETWEEN THE FUNGI AND THE ITS ASSOCIATED TREES


KEYSTONES WOULD BE MULTIFUNCTIONAL, TEMPORARY NETWORKS ASIDE FROM
THE GEOGRAPHIC CHAPTER
TOP DOWN MANDATES CAUSED A LOT OF FRICTION

RECOMMENDED A SURVIVAL SIMILAR TO ‘R’ SPECIES - LOTS OF OFFSPRING WITH
FEW SURVIVING.

LOTS OF IDEAS GENERATED - EACH CHAPTER COULD CHOOSE FROM A
MENU OF INITIATIVES
"Things like the need for face to face contact, or feeling
valued, or mutual respect between national and local parties
were a challenge for us since we needed to really abstract
the biological aspects," Morgan.

"People just don't behave functionally, they act emotionally,
and it felt like a place that biomimicry could have a hard
time connecting with the behavioral aspect," Fulton Suri.
Thank you

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Tesy Britton Future of Membership Presentation

  • 1. The Future of Membership 10 June 2010
  • 2. Different Models Transaction Relationship
  • 3. Different Models Co-create Join a group a group
  • 4. Different Models Predictable Learning
  • 5. Creating a Collaborative Ecosystem Relationship Co-create Learning !WHAT CAN WE MAKE TOGETHER?" ELEVATES THE RELATIONSHIP BENEFITS BECOME “HAPPY SIDE-EFFECTS"
  • 6.
  • 8. A CASE STUDY RELATIONSHIP BASED NO MEMBERSHIP FEE - ONLY INVESTMENT NO MEMBERS - ONLY PARTICIPANTS AND BACKERS CONNECTED VIA FACEBOOK AND TWITTER CO-CREATED YOUNG IMAGINATIVE LOCAL
  • 9.
  • 10.
  • 11. RSA FELLOWSHIP COUNCIL WHAT ARE WE DOING RIGHT NOW?
  • 12. 1 40 Fellows - 20 elected - 20 Trustee nominated 2 Open - Outward looking towards Fellows - transparent 3 Distributed model - many leadership roles and encouragement for initiation 4 Full working partnership between RSA staff and Fellows 5 Creating collaborative working spaces in real life and online 6 Constantly monitoring and assessing - Self-reflective
  • 14. 1 Creating safe space for difficult conversations 2 Helping develop systems for collaboration 3 Engaging well with Fellows online 4 Creating a positive and supportive !tone of voice" 5 Signs of increased permeability
  • 16. 1 Managing uncertainty 2 Building trust and translating this within the whole Fellowship 3 Turning talk into action 4 Being patient - 40 strangers working together from far and wide....
  • 17.
  • 19. IDEO MEETS UNITED STATES GREEN BUILDING COUNCIL THE BRIEF 80 LOCAL CHAPTERS NATIONWIDE STRUGGLE WITH CHALLENGES LIKE MAKING GROUP DECISIONS AND KEEPING MEMBERS MOTIVATED AND INVOLVED REDESIGN THEIR ORGANISATION IN A WAY THAT IS MORE CLOSELY ALIGNED WITH THEIR MISSION TO PROTECT AND CELEBRATE NATURE
  • 20.
  • 21. MORE ABOUT PERSON TO PERSON THAN CHAPTER TO NATIONAL BODY “THE ORGANISTION WOULD BE SUCCESSFUL WHEN THE NATIONAL BODY WAS LEARNING AS MUCH FROM THE CHAPTER AS THE OTHER WAY ROUND” SYMBIOTIC INTERDEPENDENCE BETWEEN THE FUNGI AND THE ITS ASSOCIATED TREES KEYSTONES WOULD BE MULTIFUNCTIONAL, TEMPORARY NETWORKS ASIDE FROM THE GEOGRAPHIC CHAPTER
  • 22. TOP DOWN MANDATES CAUSED A LOT OF FRICTION RECOMMENDED A SURVIVAL SIMILAR TO ‘R’ SPECIES - LOTS OF OFFSPRING WITH FEW SURVIVING. LOTS OF IDEAS GENERATED - EACH CHAPTER COULD CHOOSE FROM A MENU OF INITIATIVES
  • 23. "Things like the need for face to face contact, or feeling valued, or mutual respect between national and local parties were a challenge for us since we needed to really abstract the biological aspects," Morgan. "People just don't behave functionally, they act emotionally, and it felt like a place that biomimicry could have a hard time connecting with the behavioral aspect," Fulton Suri.